Cabvertise - New OOH solution from Meru Cabs. Presentation by Pentagon Communications

1. DELHI
Population: 183 million
SEC AB20+: 5 million

2. MUMBAI
Population: 208 million
SEC AB 20+: 11 million

3. HYDERABAD
Population: 6 million
SEC AB20+: 1.2million

4. BANGALORE
Population: 518 million*
SEC AB20+: 1.1 million
*As per 2007 data

5. Introducing an
innovative, new
Out-Of-Home
medium…
…that focuses on a
highly select
audience

6. Increase Brand Awareness
Reach an Entire City
Get ahead of your Competition

7. The hot new OOH medium
from

8. It’s got style!

9. It’s got punch!

11. Reach out to the
mass market at
the same time…

12. …that works for you
24 hours a day
Cities Day Night
Mumbai 80% 20%
Delhi 70% 30%
Bangalore 70% 30%
Hyderabad 70% 30%
Deployment of CABS on road

13. Let your message reach
the length & breadth
of India’s bustling metros

15. Meru Cabs delivers a
superior transit experience to
over 25,000 passengers a day

16. Target the premium audience
that uses our cabs
Get their attention and
hold it through their journey

17. City Trips / Day Trips / Cab Customers / Trips Km / Cab / Day
Mumbai 5000 6 3 150
Delhi 1125 6 3 180
Bangalore 2000 4 2.5 230
Hyderabad 1400 3.5 2.5 275

18. 24 hours a day
7 days a week
Covering 200 km each day
in BANGALORE, DELHI
HYDERABAD & MUMBAI

19. Demand Trend
17%
22%
29%
13%
10%
9%
0%
5%
10%
15%
20%
25%
30%
35%
Colaba to
Charni Road
Worli to Matunga Bandra to Andheri Jogeshwari to
Borivali
Thane to Vashi Chembur to Kurla
MUMBAI Taxi Demand Point

20. Demand Trend
DELHI Taxi Demand Point
34%
12%
16%
10%
3%
21%
4%
South Central Airport / Dwarka West North GGN East
Areas
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
%

21. Demand Trend
BANGALORE Taxi Demand Point
8%
3%
4%
6%
4%
5%
10%
3%
6%
9%
2%
1%
8%
0
0.02
0.04
0.06
0.08
0.1
0.12
Marathalli
HosurRoad
J.PNagar
Jayanagar
Corporation/ViitalMallyaRoad
MysoreRoad
BasaveshwarNagar
MalleswaramRaceCourseRoad
MekhriCircle/Sadashivanagar
AirportRoad/Domlur
OldMadrasRoad/CVRamanNagar
RammurthyNagar
Koramangala
ITPL
Shivajinagar/MGRoad
Indiranagar
Banaswadi
Yelahanka
Vijayanagara
RTNagar/Hebbal
BannerghattaRoad
BELRoad
PadmanabhaNagar
2% 2%
3%
5%
2%
3%
4%
5%
2%
3%

22. Demand Trend
5%
3%
11%
4%
1%
7%
6%
2%
5%
0
0.02
0.04
0.06
0.08
0.1
0.12
Kukatpally
Miyapur
BanjaraHills
JubileeHills
Kondapur
Gachibowli
Mehdipatnam
Towlichowki
Ameerpet
Somajiguda
Khairtabad
Begumpet
Secunderabad
Ranijung
Musheerabad
Tarnaka
Uppal
Maredpally
Kharkhana
Tirmulgherry
Jeedimetla
LBNagar
ECIL
Bowenpally
SanthoshNagar
Koti/Abids
Himyathnagar
Borabanda
Lakdikapul
11%
4% 4%
6%
2% 2%
3%
2% 2% 2%
3%
1%
2%
3%
1%
2%
4%
1%
3%
HYDERABAD Taxi Demand Point
1%

23. Source: World Advertising Research
Centre 2006 for London data.
Estimates for Meru
Note: Meru Cabs run an average 200
km per day
Avg. Cab
in London
675,000
Avg. Cab
in Mumbai
800
Avg. Cab
in London
50
Avg. Cab
in Mumbai
9,000,000
Impressions per Mile Impressions per Quarter

25. Get the edge with Meru!
Use our innovative new OOH medium to
give your BRAND an unfair advantage