1. Interested for Managerial assignments in Analyst, Marketing, Digital Marketing,
Operations Management .
Career Précis
Career Contour
Tata DOCOMO: Delhi
Manager :Business Analyst to COO + UnR (Delhi & Raj): Since 2016
Accountabilities as Business Analyst
 Provide decision support to COO and other Stake Holders in the organization to achieve Subscriber,
Revenue & Profitability goals by providing accurate and relevant information for conduct of Business
 Track and analyze Company's Business KPIs on a regular basis to provide key performance inputs
 Provide competitive snapshot in terms of various revenue and subscriber related parameters
 Interpret data for the purpose of determining performance and business improvement
 Understand the consumer behavior and preferences by conducting regular Market visits and feed
them back to business
 Coordinate implementation of business strategies/initiatives involving all business verticals
 Analyze product proposals ,suggest new product launches and modifications in existing products in
line with Subscriber & Revenue objectives
 Handling Voice and Data- Acquisitions and Base Management as per requirement
 Undertaken the following Projects :
o Led a project on reduction of base churn from M12+ base in which the following is to be
done
o Leading a project on tapping Unlimited Plan users to improve upon NR
o Collaborated with the Sales and Distribution team(S&D) of the Circle to increase the
monthly revenue from sites with decreasing utilization
 Highlights:
 Received SOPTLIGHT awards for exemplary work done as BA
Jhilmil Bhansali
Mobile: 9212101360 Email: jhilmilbhansali2002@gmail.com
8+ years of Cross Functional Experience
Core Competencies in #Business Analysis #Acquisition & UnR #Handsets #Trade Marketing
#Brand Communication #Analytical assignments
A dynamic professional with comprehensive knowledge and insight about Pan Telecom Market
along with 8+years of experience in Business Analytics, Marketing, Handsets, Product
Management, Credit &Revenue Assurance.
A proactive planner with abilities in devising effective strategies for augmenting business,
identifying, penetrating new market segments and promoting products for business
excellence.
Excellent communication, presentations & organization skills

2. TATA DOCOMO : Since Mar’2013 -2016
Marketing: Prepaid Products |Deputy Manager –Acquisition&UnR , Handsets & Trade
Communication
Key Responsibilities:
Acquisition&UnR:
1. Formulation of new products basis Market research and competition.
2. UAT and Revenue validations prior to launch.
3. Preparation of monthly budget estimates for S&D & offer as a part of strategy for the month for
New Acquisitions (In line with organizational Strategy: Revenue & Acquisition Balance).
4. Launching of Retail engagement Acquisition Schemes, (Retailers & Distributors) to keep them
aligned & motivated.
5. Baby Care monitoring & Campaign management wrt Revenue, CR, ER monitoring & ensuring
basic KPI’s in alignment with GA’s .
6. Launch of My Best Offer /One view /Panic grids for customers ,improving the Retentivity &
usage.
7. Strategic usage of segmented products ensuring enhancement of penetration & usage of the
customer.
8. Up-selling & Cross-selling of the STV’s via different communication modes.
9. Campaigns driving DREC (Minimizing ZMU&NDREC customers), Grace Management & Revenue
realization & Retentivity
10. Retention & Revenue enhancement via focusing on aspects as :
o STV penetration
o On-net &STD usage & Mix
o ARPU & Wallet size of the customer.
11. Developing Balance buckets
12. Regular Competition tracking (SOGA, Products & Acquisitions).
13. Preparation of presentations & Marketing cum Finance decks for MD & monthly Circle Reviews
14. Launch, Execution, Communication & Monitoring of segmented Best Offers.
Handsets:
1. Discussions & Tying up with Handset vendors
2. Finalizing the ID’s as per the market requirements
3. Testing out the model along with ESN tracking’s & complete UAT as per the norms
4. Price Finalization (MRP ,MOP,DP)
5. Finalizing the schemes for dealers & Launching of the same
6. Regular track of HUC (Handsets), primary & tertiary & schemes for promoting handsets alone or
as a part of HBO’s.
Communication:
1. Digital site updation for Delhi & Rajasthan ;Promoting & Ensuring Online Recharges
2. Conceptualizing & finalizing ATL/BTL Activities in alignment with Brand team & Agency as Radio
,print media ,Posters ,leaflets ,GSB’s ,SIS concepts ,handset posters ,Banners
3. Devising the strategy wrt Circle plans & Marketing strategy around ATL/BTL activities
4. Briefing Marcom team for directions to agency on objectives, competition, timelines, and
strategy& post evaluation against the benchmarks set.
5. Ensuring Market visibility of the Brand & of focused products, Campaigns, Handsets.
6. Handling & conducting Trade shows ,promotions of Handsets
7. SMS ,OBD ,Trainings to Sales teams & other Trade related communications
Tata DOCOMO: Since Sep’2012 – Mar’2013
Marketing: Postpaid Products |Acquisition and UnR
Aircel Limited: Since March’2010

3. Marketing: Products |Acquisition and UnR
New Products development
1. Formulation of new products (Postpaid & Prepaid) based on the Market demand.
2. Ensuring Segmented Products with service differentiators & providing “Value for Money” to the
customers.
3. Testing and validation and delivering training at various touch points (Call Centre,Retail ,Trade)
prior to commercial launch.
4. Improving and streamlining processes regarding data flow, Campaigns to improve data accuracy,
Revenue Realization.
 CLM (CustomerLife Cycle Mgt.)
1. Hand holding of the newly acquired subs, from Communication of Products to Up selling of the
required products.
2. Strategic usage of segmented products ensuring enhancement of penetration & usage of the
customer.
3. Up-selling & Cross-selling of the STV’s via different communication modes.
4. Campaigns driving DREC (Minimizing ZMU&NDREC customers), Grace Management & Revenue
realization & Retentivity
5. Retention & Revenue enhancement via focusing on aspects as :
o STV penetration
o On-net &STD usage & Mix
o ARPU & Wallet size of the customer.
o Developing Balance buckets.
6. Communication of new Product launch via various tools viz. SMS,OBD,Helplines,Call Centre to the
Trade , Customers.
Reliance Communications: Mar’08 to Mar’10
Assistant Manager: Credit, Revenue assurance & Corporate Management
Achievements
 Professional Achievements :
TTSL:
 Awarded by President as HI flier for Revenue & handset Program
 Awarded Star & Spotlight awards by COO for Best performance in Circle
 Awarded for Best M2 performance
 QUICK Training & certification : Best QUICK Project Award
AIRCEL:
 Awarded“DRIP Project” trophy for managing DRIP, (Project implemented nationally),2012
by CMO-Aircel.
 Outstanding Employee /POB(Pat on Back) (Aircel,2011) by CBH –Aircel.
 Awarded appreciation from senior leadership team for handling cross functional Tasks
during launch phase (Part of Core team)
RELIANCE:
 Credit Control Monitoring - First 3 Position pan India for Rajasthan Circle since Dec’2008
 A consistent decrease in VBD from 12% to 9%.
 Reduction in Churn % (<1%) for corporate customers.

4.  Educational Achievements :
 GoldMedalistin MBA (Marketing– Finance),2006-2008.
 Gold Medalist in Biotechnology (Hons.), 2003-2006.
 Gargi Award (Academic Excellence) in the year 2001-02 by Govt. of Rajasthan.
Scholastics
 Master of Business Administration [2006 -2008] -(Gold Medalist) - Faculty of Management
Studies, MLS University, Udaipur.
 Bachelor of Biotechnology (Hons.),[2003 – 2006 ] -(Gold Medalist) - Banasthali Vidhyapith
 Higher Secondary [2002 - RBSE] –[School Highest Scorer -Biology] - Saint Patrick’s Convent
School, Jodhpur.
Personal Dossier
Date of Birth : 19th
Oct 1984
Languages known: English, Hindi ,French (Basic)
Current Address :Delhi
Blogger by Passion(https://jhilmilbhansali.w ordpress.com/ )!!
IT/System Skills: WindowsOS,MS Office (Well versed:Access,Excel,PPT,Visio,Paint),SAS