Marketing logistics decisions
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The document discusses key considerations for logistics and supply chain management. It outlines the "seven rights" of ensuring the right product is delivered to the right customer at the right time. It also discusses important questions around order processing, warehousing, inventory levels, and transportation that must be addressed to effectively manage inventory and fulfill customer orders while reducing costs.
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transportation, warehousing and inventory decisions
provide in formation about transportation, warehousing and inventory decisions. helps in gaining basic knowledge on these topics.
Chapter 10. distribution channel & logistics management
This document discusses key concepts in distribution channel and logistics management. It defines distribution channels and marketing strategies like push and pull. It also outlines categories of buyers, levels of distribution channels, functions of channels, and decisions around selecting and managing channel members. The document then discusses marketing systems like vertical marketing systems and franchising. It concludes by covering logistics elements such as warehousing, transportation, inventory control and order processing.
Global supply chain management an overview
This document discusses global supply chain management. It begins with a brief history of global supply chains and how they have evolved with globalization and new technologies. It then defines what a global supply chain is and discusses why global supply chain management is needed. It outlines the key components, factors, objectives, advantages, and disadvantages of global supply chains. It also discusses benefits, processes, challenges, and strategies for managing global supply chains effectively. The document provides a comprehensive overview of global supply chain management.
Market logistic
1. The document discusses market logistics, which includes planning infrastructure to meet demand and implementing physical flows of materials from origin to use points to meet customer requirements at a profit.
2. It describes key aspects of market logistics like physical distribution, supply chain management, and integrated logistics systems. Market logistics planning involves deciding on value propositions, channel design, operational excellence, and information systems.
3. The objectives of logistics management are listed as inventory reduction, reliable delivery, freight economy, minimum damage, and quick response. Integrated logistics systems use information technology to manage material management and physical distribution across the supply chain.
Transportation ppt of suppy chain management
Transportation refers to the movement of products from one location to another along the supply chain and is important because products are rarely produced and consumed in the same place. There are various modes of transportation including air, water, surface, intermodal, and package carriers which use combinations of air, truck and rail to transport goods. The most suitable mode depends on factors like the type of goods, distance traveled, cost considerations, and time sensitivity.
Fundamentals of Logistics.pptx
Introduction
• The Broad Scope of Logistics
• Definitions
– Logistics
– Logistics Management
• Logistics – A System Concept
– Logistics Mix
• Logistics Functions
• * Scope / Activities of Logistics
• Inbound Logistics [Upstream Logistics]
• Outbound Logistics [Downstream Logistics]
• Manufacturing Logistics
Profitability analysis
This document discusses profitability analysis for distributors. It examines profitability across three key areas: customers, products, and suppliers. For each area, it identifies common sources of waste and inefficiency that reduce profitability, such as unprofitable customers, slow-moving inventory, and suppliers with long lead times or quality issues. The document advocates using tools like activity-based costing to identify specific profitability drivers in order to eliminate waste and foster growth. The overall goal is to align a company's resources more closely with customer and stakeholder needs and expectations.
Design of supply chain networks
The document discusses various options for designing supply chain networks and their characteristics. It describes manufacturer storage with direct shipping, in-transit merging, distributor storage with package carrier delivery, distributor storage with last-mile delivery, manufacturer/distributor storage with customer pickup, retail storage with customer pickup, and local storage at consumer pickup sites. For each option, it summarizes the performance characteristics in terms of cost factors like inventory, transportation, and facilities as well as service factors like response time, product variety, and customer experience.
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transportation, warehousing and inventory decisions
provide in formation about transportation, warehousing and inventory decisions. helps in gaining basic knowledge on these topics.
Chapter 10. distribution channel & logistics management
This document discusses key concepts in distribution channel and logistics management. It defines distribution channels and marketing strategies like push and pull. It also outlines categories of buyers, levels of distribution channels, functions of channels, and decisions around selecting and managing channel members. The document then discusses marketing systems like vertical marketing systems and franchising. It concludes by covering logistics elements such as warehousing, transportation, inventory control and order processing.
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This document discusses global supply chain management. It begins with a brief history of global supply chains and how they have evolved with globalization and new technologies. It then defines what a global supply chain is and discusses why global supply chain management is needed. It outlines the key components, factors, objectives, advantages, and disadvantages of global supply chains. It also discusses benefits, processes, challenges, and strategies for managing global supply chains effectively. The document provides a comprehensive overview of global supply chain management.
Market logistic
1. The document discusses market logistics, which includes planning infrastructure to meet demand and implementing physical flows of materials from origin to use points to meet customer requirements at a profit.
2. It describes key aspects of market logistics like physical distribution, supply chain management, and integrated logistics systems. Market logistics planning involves deciding on value propositions, channel design, operational excellence, and information systems.
3. The objectives of logistics management are listed as inventory reduction, reliable delivery, freight economy, minimum damage, and quick response. Integrated logistics systems use information technology to manage material management and physical distribution across the supply chain.
Transportation ppt of suppy chain management
Transportation refers to the movement of products from one location to another along the supply chain and is important because products are rarely produced and consumed in the same place. There are various modes of transportation including air, water, surface, intermodal, and package carriers which use combinations of air, truck and rail to transport goods. The most suitable mode depends on factors like the type of goods, distance traveled, cost considerations, and time sensitivity.
Fundamentals of Logistics.pptx
Introduction
• The Broad Scope of Logistics
• Definitions
– Logistics
– Logistics Management
• Logistics – A System Concept
– Logistics Mix
• Logistics Functions
• * Scope / Activities of Logistics
• Inbound Logistics [Upstream Logistics]
• Outbound Logistics [Downstream Logistics]
• Manufacturing Logistics
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This document discusses profitability analysis for distributors. It examines profitability across three key areas: customers, products, and suppliers. For each area, it identifies common sources of waste and inefficiency that reduce profitability, such as unprofitable customers, slow-moving inventory, and suppliers with long lead times or quality issues. The document advocates using tools like activity-based costing to identify specific profitability drivers in order to eliminate waste and foster growth. The overall goal is to align a company's resources more closely with customer and stakeholder needs and expectations.
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Logistics transportation
Here are potential answers to the assignment questions:
1. Explain different modes of transportation with their benefits and limitations:
The main modes of transportation are road, rail, water, air and pipeline. Each has its own benefits and limitations in terms of cost, speed, capacity, route limitations etc. For example, road transportation provides door-to-door delivery but has higher costs compared to rail. Water transportation has the lowest cost per ton-km but is slower and limited to routes.
2. What transport decisions should a manager take into consideration while selecting the transportation mode?
A manager should consider factors like nature of goods, urgency of delivery, cost constraints, availability of modes, transportation infrastructure etc. Key decisions include
Transportation in a supply chain management
The document discusses transportation in supply chains. It describes the key factors in transportation decisions, various modes of transportation including their characteristics and considerations, and designing transportation networks. The roles of shippers and carriers are defined. Details are provided on transportation via air, truck, rail, water, pipeline, intermodal, and their trade-offs and issues in planning transportation.
Retail pricing strategy by sumit
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The document discusses supply chain and logistics concepts including:
1) Physical distribution involves choosing warehouses and transportation carriers to deliver goods in the desired time at lowest cost. Physical distribution has expanded into supply chain management.
2) Supply chain management involves procuring inputs, efficiently converting them into finished products, and dispatching them to customers.
3) Market logistics planning involves four stages - deciding on a value proposition, developing operational excellence, implementing solutions, and deciding on a channel/network strategy.
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This document discusses the relationship between logistics and marketing. It begins by providing an overview of supply chain management and the key logistics activities involved in transportation, warehousing, and information flows. It then explains how logistics interfaces with the four Ps of marketing: product, price, promotion, and place (distribution). Specifically, it notes that logistics managers should be involved in product design decisions since physical characteristics impact costs, and that pricing, promotion strategies, and distribution channels all affect demand patterns and inventory requirements planned by logistics.
Transportation Problem
The document describes a transportation problem and its solution. A transportation problem aims to minimize the cost of distributing goods from multiple sources to multiple destinations, given supply and demand constraints. It describes the basic components and phases of solving a transportation problem, including obtaining an initial feasible solution and then optimizing the solution using methods like the stepping stone method. The stepping stone method traces paths between cells on the transportation table to find negative cost cycles, and adjusts values to further optimize the solution.
Logistics management latest
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Retail marketing strategy
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global logistics and distribution
To understand the escalating importance of logistics and supply-chain management as crucial tools for competitiveness.
To learn about materials management and physical distribution.
To learn why international logistics is more complex than domestic logistics.
To learn why international inventory management is crucial for success.
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The document discusses logistics and supply chain management. It defines logistics as planning, implementing, and controlling the efficient flow of goods, services, and information from origin to consumption according to customer needs. Logistics involves functions like procurement, inventory control, warehousing, transportation, and customer service. It also discusses types of logistics like inbound, outbound, third-party, and reverse logistics. The document then summarizes a case study of Ford Motor Company partnering with Penske to centralize its logistics network, resulting in cost savings and efficiency improvements.
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This document provides an overview of supply chain transportation management. It discusses key concepts like the functions of transportation management, factors in selecting transportation modes, and strategies for fleet sizing and routing/scheduling. Transportation is described as a fundamental part of logistics that aims to move goods efficiently at a cost of 5-6% of product price on average. The document also briefly outlines emerging areas like multimodal transportation and how technology is shaping the future of transportation.
Decision making criteria in transport management 1
This document discusses key concepts in transport management. It defines transport management and explains that transport costs account for a significant portion of logistics costs. The document outlines factors that influence transport decisions for shippers and carriers such as transportation costs, inventory costs, speed of transport, and distance involved. It also discusses criteria for selecting transport modes and factors that determine transportation costs like the value, volume, and density of goods as well as packaging and destination requirements.
Merchandise management
Retailers must make competent decisions about what merchandise to buy, how much to buy, and when to buy it. The merchandise selection communicates the type of company to consumers and allows stores to differentiate themselves. Merchandise management focuses on planning and controlling retailer inventories by balancing financial requirements with a merchandise purchasing strategy. It involves acquiring, handling, and monitoring merchandise categories for a retail organization. Retailers use various methods to plan and calculate inventory levels like basic stock, percentage variation, weeks' supply, and stock-to-sales methods. Visual merchandising is the art of product presentation that puts merchandise in focus to educate and create desire in customers.
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Location decisions are critical to a company's profitability as they impact costs and competitiveness over time. Facility location models can help determine optimal places for manufacturing, assembly, storage, transhipment, and consolidation. Transportation refers to moving products between locations in the supply chain and plays a major role in increasing GDP. It is influenced by various economic, technological, geographical, and environmental factors.
Purchase management
The document discusses purchase management and the purchasing process. It describes the key objectives of purchasing as ensuring the right materials are purchased at the right price, from the right suppliers, at the right time, and delivered to the right place. The main responsibilities of the purchasing department are learning material needs, supplier selection, price negotiation, quality monitoring, and ensuring delivery. The purchasing cycle begins with a purchase requisition and proceeds through supplier selection, purchase order placement, delivery, and payment. Methods for value analysis to reduce costs are also outlined.
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What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
Retail formats
Retail formats refer to the types of retail stores that are classified based on factors like ownership, merchandise offered, location, and store size. The main store formats include convenience stores, supermarkets, hypermarkets, specialty stores, department stores, discount stores, and warehouse stores. Stores are also classified as being store-based which require a physical location, or non-store which do not have a physical presence and include formats like direct marketing, vending machines, and e-commerce. Within store-based formats, locations can be high street, destination, or convenience based on their intended draw of customers.
Logistics transportation
Here are potential answers to the assignment questions:
1. Explain different modes of transportation with their benefits and limitations:
The main modes of transportation are road, rail, water, air and pipeline. Each has its own benefits and limitations in terms of cost, speed, capacity, route limitations etc. For example, road transportation provides door-to-door delivery but has higher costs compared to rail. Water transportation has the lowest cost per ton-km but is slower and limited to routes.
2. What transport decisions should a manager take into consideration while selecting the transportation mode?
A manager should consider factors like nature of goods, urgency of delivery, cost constraints, availability of modes, transportation infrastructure etc. Key decisions include
Transportation in a supply chain management
The document discusses transportation in supply chains. It describes the key factors in transportation decisions, various modes of transportation including their characteristics and considerations, and designing transportation networks. The roles of shippers and carriers are defined. Details are provided on transportation via air, truck, rail, water, pipeline, intermodal, and their trade-offs and issues in planning transportation.
Retail pricing strategy by sumit
This document discusses retail pricing strategies. It defines retail price as the cost of a product plus markup. Retailers must determine the right price that customers are willing to pay and retailers accept. Pricing strategies can be cost-oriented, demand-oriented, or competition-oriented. The document outlines various pricing approaches including skimming prices, market penetration pricing, leader pricing, price bundling, multi-unit pricing, discount pricing, everyday low pricing, and odd pricing. Formulas are provided for calculating markup percentage based on retail price or cost.
Logistics and Supply Chain
The document discusses supply chain and logistics concepts including:
1) Physical distribution involves choosing warehouses and transportation carriers to deliver goods in the desired time at lowest cost. Physical distribution has expanded into supply chain management.
2) Supply chain management involves procuring inputs, efficiently converting them into finished products, and dispatching them to customers.
3) Market logistics planning involves four stages - deciding on a value proposition, developing operational excellence, implementing solutions, and deciding on a channel/network strategy.
SUPPLY CHAIN STRATEGIES
(i) Cycle View (ii) Push & Pull View of the Supply Chain, Supply Chain Responsiveness. Strategic Fit between Business Strategy and Supply Chain Strategy, Achievement of Strategic Fit through different steps, Obstacles to achieving Strategic Fit.
marketing and logistic interface
This document discusses the relationship between logistics and marketing. It begins by providing an overview of supply chain management and the key logistics activities involved in transportation, warehousing, and information flows. It then explains how logistics interfaces with the four Ps of marketing: product, price, promotion, and place (distribution). Specifically, it notes that logistics managers should be involved in product design decisions since physical characteristics impact costs, and that pricing, promotion strategies, and distribution channels all affect demand patterns and inventory requirements planned by logistics.
Transportation Problem
The document describes a transportation problem and its solution. A transportation problem aims to minimize the cost of distributing goods from multiple sources to multiple destinations, given supply and demand constraints. It describes the basic components and phases of solving a transportation problem, including obtaining an initial feasible solution and then optimizing the solution using methods like the stepping stone method. The stepping stone method traces paths between cells on the transportation table to find negative cost cycles, and adjusts values to further optimize the solution.
Logistics management latest
Logistics is the process of planning, implementing, and controlling the efficient flow of goods, services and information from origin to consumption to meet customer requirements. Logistics involves integrating information, transportation, inventory, warehousing and packaging to add time and place value. Logistics and supply chain management are equivalent terms dealing with managing materials, information and financial flows in a network from suppliers to customers. The evolution of logistics has transformed it from a military term to an integrated business function.
Retail marketing strategy
A retail marketing strategy outlines how a store will sell goods to target customers using the marketing mix. It identifies the target market and controllable elements like location, merchandise, pricing, customer service, and advertising that will be used to satisfy customers and compete effectively. An effective strategy is captured by the SOSTAC framework - assessing the situation, objectives, strategy, tactics, actions, and control to continuously plan, test, monitor, and adapt the digital marketing approach.
global logistics and distribution
To understand the escalating importance of logistics and supply-chain management as crucial tools for competitiveness.
To learn about materials management and physical distribution.
To learn why international logistics is more complex than domestic logistics.
To learn why international inventory management is crucial for success.
Logistic management
The document discusses logistics and supply chain management. It defines logistics as planning, implementing, and controlling the efficient flow of goods, services, and information from origin to consumption according to customer needs. Logistics involves functions like procurement, inventory control, warehousing, transportation, and customer service. It also discusses types of logistics like inbound, outbound, third-party, and reverse logistics. The document then summarizes a case study of Ford Motor Company partnering with Penske to centralize its logistics network, resulting in cost savings and efficiency improvements.
Elements of logistics & supply chain
Logistics and supply chain management involves planning, implementing, and controlling the efficient flow of goods, services, and information from suppliers to customers. Key activities include order processing, inventory management, materials planning, warehousing, and transportation. The objectives are to meet customer service standards, reduce costs and cycle times. Integrated supply networks involving partnerships between companies have been predicted to improve information sharing, decision making, collaboration and speed of execution. Third and fourth party logistics providers offer outsourced services to manage portions of companies' supply chains. Global logistics requires coordination of product and information flows internationally while addressing issues like transportation costs, integration across cultures and customer service consistency.
Transportation management
This document provides an overview of supply chain transportation management. It discusses key concepts like the functions of transportation management, factors in selecting transportation modes, and strategies for fleet sizing and routing/scheduling. Transportation is described as a fundamental part of logistics that aims to move goods efficiently at a cost of 5-6% of product price on average. The document also briefly outlines emerging areas like multimodal transportation and how technology is shaping the future of transportation.
Decision making criteria in transport management 1
This document discusses key concepts in transport management. It defines transport management and explains that transport costs account for a significant portion of logistics costs. The document outlines factors that influence transport decisions for shippers and carriers such as transportation costs, inventory costs, speed of transport, and distance involved. It also discusses criteria for selecting transport modes and factors that determine transportation costs like the value, volume, and density of goods as well as packaging and destination requirements.
Merchandise management
Retailers must make competent decisions about what merchandise to buy, how much to buy, and when to buy it. The merchandise selection communicates the type of company to consumers and allows stores to differentiate themselves. Merchandise management focuses on planning and controlling retailer inventories by balancing financial requirements with a merchandise purchasing strategy. It involves acquiring, handling, and monitoring merchandise categories for a retail organization. Retailers use various methods to plan and calculate inventory levels like basic stock, percentage variation, weeks' supply, and stock-to-sales methods. Visual merchandising is the art of product presentation that puts merchandise in focus to educate and create desire in customers.
Retail Management Information System
Retail Management Information System,meaning ,importance,Factors,Universal product code,Radio frequency identification.
Supply Chain Management
Location decisions are critical to a company's profitability as they impact costs and competitiveness over time. Facility location models can help determine optimal places for manufacturing, assembly, storage, transhipment, and consolidation. Transportation refers to moving products between locations in the supply chain and plays a major role in increasing GDP. It is influenced by various economic, technological, geographical, and environmental factors.
Purchase management
The document discusses purchase management and the purchasing process. It describes the key objectives of purchasing as ensuring the right materials are purchased at the right price, from the right suppliers, at the right time, and delivered to the right place. The main responsibilities of the purchasing department are learning material needs, supplier selection, price negotiation, quality monitoring, and ensuring delivery. The purchasing cycle begins with a purchase requisition and proceeds through supplier selection, purchase order placement, delivery, and payment. Methods for value analysis to reduce costs are also outlined.
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Decision making criteria in transport management 1
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Marketing logistics decisions
- 2. Having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer
- 5. Customer service • Rapid delivery • Large Inventory • Flexible assortments • Liberal Return policies Cost reduction • Slower Delivery • Small Inventory • Larger Shipping lots Vs.
- 7. How should we handle orders? (Order Processing) Where should we locate our stock? (Warehousing) How much stock should we hold? (Inventory) How should we ship goods? (Transportation)
- 8. Order checking Technical details: Price, Delivery, Payment, Tax,.. Checking availability of material in stock Production & Material scheduling for shortage Acknowledging order
- 9. Location Size Number of warehouse facilities Layout Ownership Design
- 10. Inventory holding Delivery Reorder point Relevance Cost Comparison Optimal order quantity
- 11. Mode of Transport Cost Time Own fleet or Outsourcing Route Planning Vehicle Scheduling