Educational Purpose Only

1. Section 1 – Structure and ownership in
the TV & Film Industry
Getting to Grips with the Industry (Case Studies)
You will:
Produce a guide section that explains the structure and ownership of the media sector with reference to elucidated
examples.
You should be looking to include knowledge of the content below:
Sector: television, radio; film; animation; interactive media; computer games; publishing; press; photo-imaging;
advertising and marketing
Structure and ownership: private ownership; public service media; multinationals; independents; conglomerates;
voluntary; cross-media; diversification; vertical and horizontal integration; share of ownership; mergers and takeovers;
cross-media regulation; sources of income; product diversity; profitability of product range; performance against
financial concerns; organisational objectives; licenses and franchises; competitors; customers; national and global
competition and trends

2. Public ownership A company that involves the public or government within it's work.
Multinational Corporation A corporation that has offices in another country other than it's home country.
Private ownership Is a private individual or organisation, which does not include the government.
Conglomerate A media conglomerate is a company that owns a number of companies in various mass media.
Parent company When one company owns over half of another company, they become the parent company.
Global companies Operating in two or more countries
Vertical integration When a company owns different business in the same chain of production/distribution
Horizontal integration When a company collaborates with different companies at each level in the chain
monopoly Single company or groups owns nearly all of the market. Typically prevented.
oligopoly State of limited competition where a few firms dominate a market.
Subsidiary Company A company that is been controlled by the parent company
Transmedia When a piece of text or story goes across different media to develop narrative or a wider audience.
Institution An institution is any organisation that operates the media.
License When you have the right to a physical or digital property that you can use yourself
Franchise When a media text becomes more than a singular product. This does not have to be cross more
than one medium.
Key definitions you need to know/talk about in your guide

3. License When you have the right to a physical or digital property that you can use yourself
Franchise When a media text becomes more than a singular product. This does not have to be cross more
than one medium.
Multimedia When a product is operated and developed over more than one medium
Ethical Behaviour that is considered morally right.
Legal Implications The ownership of multiple media businesses by a person or corporation.
Diversification A corporate strategy to enter into a new market or industry which the business is not currently in.
Self-Censorship The act of censoring or classifying one's own media work.
Key definitions you need to know/talk about in your Powerpoint