<ul><li>convergence culture </li></ul><ul><li>general trends: </li></ul><ul><li>media using =media making </li></ul><ul><l...
media using is media making
bottom-up convergence culture
 
Web 2.0: social media, user-generated content
 
 
 
 
The People Formerly Known As The Audience
writing and UGC: blogs
writing and UGC: wikis
audio and UGC: podcasts
audio and UGC: audioblogs
video and UGC: the YouTube phenomenon
Have you ever uploaded a video to YouTube (or a similar videosharing website)? Yes 55% No 45%
games and UGC: machinema
games and UGC: mods
 
 
top-down convergence culture
media concentration / integration / cross-ownership
 
crossmedia storytelling
transmedia storytelling
transmedia in: music
transmedia in: television
new industry formats: SMS/MMS TV
new industry formats: interactive/viral advertising
 
new industry formats: participatory games
blurring the boundaries between “industry” and “audience” in production
industry co-opts consumers as free labor
 
 
 
when production is consumption  (and vice versa) reality becomes the media
Media converges with reality TXTual Healing
Street Wars
mediating ourselves: media life storytelling
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Convergence Culture

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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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  • audience filmmaking
  • FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
  • Concurrent media exposure: media using
  • Web 2.0: media use = productive
  • Media using = media making
  • Media using = media making
  • writing: blogs http://wefeelfine.org/
  • 2. writing: Wikipedia Foundede by Jimmy Wales (PhD 1994 IU)
  • 2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana
  • http://www.clickitticket.com/articles/topmusicblogs.htm
  • Video: Youtube http://www.youtube.com/watch?v=NLlGopyXT_g (Michael Wesh: Kansas State U: http://mediatedcultures.net/mediatedculture.htm)
  • Machinema: This Spartan Life: http://www.thisspartanlife.com/
  • recap bottom up convergence culture: the audience creates; ex.: Velvet Strike http://www.opensorcery.net/velvet-strike/
  • FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
  • TOP DOWN CC: INTEGRATION We need to look at LARGE or SMALL companies differently they are all interconnected HUGE communicative complexity High labor mobility and contingency Opportunities for CONTROL as well as creative FREEDOM
  • Topdown cc hor+vert integration of media industries
  • Crossmedia storytelling http://www.atom.com/spotlights/starwars/challenge/ http://www.atom.com/funny_videos/sw_tarkin_n_friends/ http://www.atom.com/atomtv/
  • Transmedia storytelling
  • Nine Inch Nails Year Zero http://yearzero.nin.com/
  • Tru Blood campaign http://creativity-online.com/?action=news:article&amp;newsId=130134&amp;sectionId=behind_the_work
  • Yarosa: http://www.tmg-company.com/yarosa/
  • http://www.youtube.com/watch?v=AokB48BeRm4 voorbeeld: http://www.youtube.com/watch?v=JpQwuYmqRAQ&amp;feature=related
  • http://www.unlockxbox.com/gameIdeas/theFinalists.aspx
  • http://vids.myspace.com/index.cfm?fuseaction=vids.individual&amp;VideoID=17554781 http://www.myspace.com/storytellerchallenge
  • Allows us to make media our of places.
  • Allows us to play within our spaces: http://www.streetwars.net/
  • We are increasingly mediating ourselves. Our experiences are an amalgamation of the experiences we have, but also the things we do and create.
  • Convergence Culture

    1. 1. <ul><li>convergence culture </li></ul><ul><li>general trends: </li></ul><ul><li>media using =media making </li></ul><ul><li>but: remember the participation gap) </li></ul><ul><li>top down convergence: horizontal & vertical integration of media companies </li></ul><ul><li>bottom up convergence: media multitasking & concurrent media exposure </li></ul><ul><li>key issues: </li></ul><ul><li>the audience (co-) creates & the industry responds </li></ul><ul><li>new genres: crossmedia & transmedia storytelling </li></ul><ul><li>media use as “free labor” </li></ul><ul><li>living our lives as completely mediated </li></ul>
    2. 2. media using is media making
    3. 3. bottom-up convergence culture
    4. 5. Web 2.0: social media, user-generated content
    5. 10. The People Formerly Known As The Audience
    6. 11. writing and UGC: blogs
    7. 12. writing and UGC: wikis
    8. 13. audio and UGC: podcasts
    9. 14. audio and UGC: audioblogs
    10. 15. video and UGC: the YouTube phenomenon
    11. 16. Have you ever uploaded a video to YouTube (or a similar videosharing website)? Yes 55% No 45%
    12. 17. games and UGC: machinema
    13. 18. games and UGC: mods
    14. 21. top-down convergence culture
    15. 22. media concentration / integration / cross-ownership
    16. 24. crossmedia storytelling
    17. 25. transmedia storytelling
    18. 26. transmedia in: music
    19. 27. transmedia in: television
    20. 28. new industry formats: SMS/MMS TV
    21. 29. new industry formats: interactive/viral advertising
    22. 31. new industry formats: participatory games
    23. 32. blurring the boundaries between “industry” and “audience” in production
    24. 33. industry co-opts consumers as free labor
    25. 37. when production is consumption (and vice versa) reality becomes the media
    26. 38. Media converges with reality TXTual Healing
    27. 39. Street Wars
    28. 40. mediating ourselves: media life storytelling

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