1. DISCOUNT
• WE ARE
UNDER
CRISIS.
• THE WORD
“SALES” OR
“DISCOUNT”
• SOUNDS BAD.

2. BEHIND THE WORD
• WHAT WE SEE
WITH WORDS IS
HOW WE SHARPEN
OUR INITIAL
POWER OF OUR
GOAL.
• SALES MEANS LESS
PROFIT FOR THE
BUSINESS MORE
PROFIT FOR THE
CLIENT.

3. CHANGING WORD
• FOR GREECE
SALES MEANS
• CHEEATING THE
CLIENT. IT DOESN’T
MEAN BURGAIN OR
NICE PRICES ON
SPECIAL
PRODUCTS. WE
NEED TO REFORM
THE CONCEPT.

4. CHANGING THE WORD
• WE VALUE THE
SALES
DIFFERENTLY
• WE FIND OUT
CLIENTS’ NEEDS
• EVALUATE IF
WORTHY THE
SALES
• IS THE PRICE
REAL?

5. “HAPPY HOUR SHOPPING”
• THE NEW WORD TO INVITE PEOPLE
INTO THE STORES.
• “HAPPY HOUR SHOPPING”
• COMPANIES WILL HAVE ONCE A
MONTH “HAPPY HOUR SHOPPING”
FOR NEW CUSTOMERS AND
ANOTHER FOR COMING-BACK
CUSTOMERS.
• ANNOUNCE THE DATES ON THE WEB.