media

1. 1. Introduction to Media and
Information Literacy (Part 1)
Mr.ArnielPing
St. Stephen’s HighSchool
Manila, Philippines
Communication Models
Media Literacy
Information Literacy
Technology (Digital) Literacy
MIL PPT 01, Updated: October 30,
MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies
The learners will be able to…
 describe the nature of communication
and the concepts related to it (SSHS);
 describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-
1); and
 identify the similarities and differences of
media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2).

3. TopicOutline
I.Introduction to Media and Information
Literacy A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect
Communication
C. Media Literacy, Information
Literacy, and Technology (Digital)
Literacy

4. FORMATIVEASSESSMENT:RECITATION
• What is
communicatio
n?
• How do we
communicat
e?
• Why do we
communicat

5. Communicati
on
the act or process of using
words, sounds, signs, or
behaviors to express or
exchange information or to
express
your ideas, thoughts, feelings,
etc., to someone else
(http://www.merriam-
webster.com)
the exchange of information and
the expression of feeling that
can result in understanding
(http://dictionary.cambridge.org)

6. TRANSMISSION MODELS
Wh
o
COMMUNICAT
OR
Says
What
MESSA
GE
In
Which
Chann
el
MEDIU
M
To
Whom
RECEIV
ER
With
what
effect?
EFFE
CT
Lasswell’s Communication Model
(1948)

7. Identify thefollowing:
Communicator/
Sender?
Message?
Medium/ Channel?
Receiver?
Effect?

8. TRANSMISSIONMODELS
Shannon-Weaver’s Communication Model(1948)

9. TRANSMISSIONMODELS
WestleyandMacLean’sModelofCommunication(1957)
• Event or Information
(X1, X2, X3 and
X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

10. TRANSMISSIONMODELS
Gerbner’sModel of
Communication(1956)

11. RITUAL OR EXPRESSIVEMODEL
• Communication as a Culture
(1985) by James William Carey
• views communication as "a
representation of shared beliefs"
• communication is defined as "a
symbolic process whereby reality
is produced, maintained,
repaired, and transformed"

12. PUBLICITYMODEL
• communication as display and attention
• audience as “spectators” rather than
participants or information receivers

13. RECEPTIONMODEL
• “Encoding/
Decoding" model of
communication by
Stuart Hall (1993)
• Messages are open
to various
interpretations.

14. RECEPTIONMODEL
Osgood-SchrammModelOfCommunication(1954)

15. RECEPTIONMODEL
Berlo’sSMCR ModelofCommunication(1960)

16. Whathaveyoulearnedaboutcommunicationafter
studying the differentmodels?
SEND
ER
MESSA
GE
MEDIU
M
RECEIV
ER
EFFE
CT

17. Howiscommunicationaffectedbymedia
andinformation?
INFORMATION
 data,
knowledge
derived from
study,
experience, or
instruction,
signals or
symbols
 knowledge of
MEDIA
 Communicati
on Tools

18. FORMATIVE ASSESSMENT:RECITATION
 How does Facebook serve
as a tool for
communication?
 How did Facebook affect
the way people
communicate with each
other?
 How did Facebook affect the
quantity and quality of

19. Analyzeandexplainthisillustration.
MEDI
A
RECEIVE
INFORMATIO
N
DIGITA
L
TRADITIONA
L
SHARE
INFORMATIO
N
LOOK
FOR
INFORMATIO
N
RECEIVE
INFORMATIO
N
LOOK
FOR
INFORMATIO
N
SHARE
INFORMATIO
N

20. • The ability to read, analyze,
evaluate and
produce communication in a
variety of media forms.
Media
Literacy
Informatio
n
Literacy
• The ability to recognize when
information is needed and to locate,
evaluate, effectively use and
communicate information in its
various formats.
• The ability to use digital
technology, communication
tools or networks to locate,
evaluate, use, and create
Technology
(Digital)
Literacy
MEDIA AND INFORMATION LITERACY
(MIL)

21. MEDIA AND INFORMATION
LITERACY (MIL)

22. VIDEOPRESENTATION
Introduction to Media and Information
Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016
from
https://www.youtube.com/watch?v=b-
Y6LRIppU4

23. FORMATIVEASSESSMENT:
GraphicOrganizer
Complete the
Venn
diagram
.
Media
Literac
y
Informatio
n
Literacy
Technolog
y
(Digital)
Literacy

24. REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://faculty.georgetown.edu/irvinem/CCTP748/Carey-
summary- comm-culture.html
 http://juliemartin.org/juliemartin-audiencesreception.pdf
 http://communicationtheory.org/category/communic