1. Business Strategy
1) HR - The Foundation For Success
Seek out competent team players that have integrity, credibility, positiveattitude, passion, confidence and compassion;
Create a culture of respect to attract great people,and improve productivity; Understand that luxury begins within and
be a role model by having an authentic and truemanner; Build credibility through praise and mutual respect.
Recruit within the Galleria and local boutiques/stores; Shop stores that are going out of business; Network within own
customer database; Establish an Employee Referral Program; Utilize various recruiting websites and partner with
HR to maximize recruiting data; “Think outside the box” in identifying top talent, paying special attention to people
with strong contacts and/or are in the customer service, public relations or related field.
Consistently network with clients, colleagues, top sales associates and professionalassociations to proactively maintain
a database for futurepositions.
Define roles and establish parameters; Encourage teamwork; Set goals and address expectations/standards (attendance,
image standards, etc.); Develop a training program outlining policies, procedures and product knowledge.
2) Product Knowledge - Romancing The Product
Define luxury vs. snobbery (uncomfortable feeling); Identify the specific qualities of a good sales associate; Conduct
weekly CustomerService exercises (role playing) with focus on effective communication to engage theclient and how
to be a storyteller when conveying thelevel of respect that goes into each piece of merchandise.
.
Create a Daily Communication Log outlining the daily sales plan and tracking MTD/YTD business, new product,
ad campaigns, sales incentives and individual daily sales goals, KPI expectations and area responsibilities; Conduct
mandatory in-store (morning) meetings bi-monthly.
Designate each associate to be a “Brand Ambassador” over a particular area to routinely conduct product
knowledge seminars with focus on thehistory, inspirations, workmanship, and marketing campaigns.
GM to have consistent communication with corporate/buying and visual offices offices recapping business and
proposingnew business/marketing/floor plans.
3) Client Development - True Luxury Is Making People Feel Good
Management to “lead by example”by having a strong presence on the sales floor (75%) and establishing a credible and
authentic work ethic; Coach in the moment with feedback and/or constructivecriticism in to develop effective clientele
skills.
Stress quality service by offering beverages, gift wrapping walking clients to their car, comping valet and merchandise
delivery; Ensure all clients receive a follow-up “non-sales”phonecall and handwritten thank you note; Recognize any
client milestone (Birthday,Anniversary, etc.); Create a WISH LIST to encourage gift giving.
Set individual sales, KPI and client goals; Post progress weekly; Conduct monthly“CHECK IN’S” with each associate
to discuss the prior month’s business, address any concerns and formulate a plan of action to effectively meet goals.
Stress theimportance of cultivating loyal clients and maintaining and effective client book; Hold associates accounta-
ble
for capturing complete information and consistently monitor/audit database to ensure compliance.
Develop a Consignment /ApprovalProgram; Associates given a monthly approvalgoal (10% of monthly goal).
4) Marketing - Increase Brand Awareness With Focus On The Local Market

2. Create a demographic calendar siting important shoppingdates, events and conferences.
Develop a “Houston Report”to effectively keep thecorporate offices updated on trends and new developments
within theHouston market; Partner with marketing department and proposestoreactivities throughout the year.
Identify Houston’s top 10 “key players”(CEO’s, Fortune 500, Philanthropists, etc.) and extend a personal invitation
(with possible incentive); Reach out to both personal and professional contacts.
Partnerships with Simon Mall Marketing/ Director of Tourism, PaperCity, Modern Luxury, and Houstonia Magazine;
Cultivate relationships with Galleria area hotels and concierges; Build a referral business within theGalleria, Highland
Village, River Oaks and Memorial areas.
Participatein theWilliams Tower Program
Champagne and Chocolate on weekends (Saturday) and important dates throughout theyear.
Network and cultivate relationships with high profile philanthropicorganizations (see list below) to partner with for
in-store activities, off-site trunk shows, sponsorships and/or auction item donation:
Children’s Assessment Center Houston Grand Opera/ TUTS
Museumof Fine Art / Museumof Contemporary Art March of Dimes
I Am Waters Foundation Recipe For Success
The Latin Women’s Initiative Houston PetSet
Susan B. Koman Breast Cancer Trees of Hope
MD Anderson Texas Children’s Hospital/ Deck My Room Crime Stoppers