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Why use online video?
• Shifting TV ad budgets to online video made campaign reach more
effective by generating a lift in*:
– Brand recall (33%)
– Message recall (45%)
– Likability (40%)
– General recall (15%)
• 15 % Reallocation of television-only budgets resulted in a 4.2 percent
increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013
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2. Part of the Content Stream
3. Relevant
4. Engaging
5. Effective
Native Advertising Is:
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People Share Native Video, Not Pre-Rolls
• Generate 82% brand lift compared to 2.1% with pre-rolls.
• Viewers opt-in to watch native video
• Native Video Advertising empowers the viewer to spread the brand message,
and is discovered in environments conducive to sharing (i.e. social media)
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• Reports in real-time:
impressions,
views, shares, clicks,
engagement, and geo-location.
• See who is watching your
videos, from where and from
what device.
• See who is sharing your video
on Facebook, Twitter in real-
time.
REAL-TIME
ANALYTICS
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Blogs And Websites
Videos will be
displayed
seamlessly on
blogs and sites
We work with over 10,000 leading sites to seamlessly display
your video as part of their content
Publishers include:
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We work with 200+
Facebook Apps and
Games and are able to
reach over 100M
viewers on Facebook
Facebook & In-Game Placement
Publishers include:
We only show
A study by the Internet Advertising Bureau (IAB) and Nielsen argues that shifting ad budgets from television to online video can enhance campaign reach at lower cost. The study examined 18 real television schedules across key advertiser verticals, finding that:
