It is the communication plan of the product 'OREO' biscuit .

1. MEDIA STUDIES
COMMUNICATION PLAN
-JENIFER AMULRAJ
ROLL.NO- 422

2. OREO
Cadbu
ry

3. INTRODUCTION
About our product ‘OREO’
•The Greek word Oreo means beautiful, nice and
well done.
•Our product Oreo, milk’s favorite cookie, was
first introduce in 1991 and now this cream filled
sandwich cookie is favorite for consumers
around the globe.

4. Two Step Theory
•Oreo was introduced in India in 1991 and now
consist of a number of product.
•In India Suresh Kumar Raina and his daughter
is the brand ambassador of our product.
Having a tagline

5. SOCIAL MEDIA PAGES:
•Face book
•Twitter
•YouTube
•Instagram

6. Agenda Setting Theory
 Oreo biscuit arrived in India in 1991 and still we have a great
bond with the people and its our responsibilities to serve u
Oreo better.
Our Agenda is to serve you Oreo in varieties
of flavor

7. Uses And Gratification Theory
 Oreo has always stood for bringing people together and the
Oreo People campaign takes ahead this proposition. The
campaign is based on a key universal insight that while we all
share the same playful spirit inside, we often forget about it
because of the pressures of modern life.
•Our new campaign of Oreo, the “Oreo Dunk Challenge,”
seeks to remind people how delightful it can be to twist, lick
and dunk Oreos and the joy that comes from the kids and
adult.
Can use to make
cake for their loved
ones birthday
Make something
cute, such as oreo
panda cupcakes!

8. McLuhan’s “The Medium as a
MESSAGE” THEORY
 #dunkchallege campaign in mall and open places where
we will held a big oreodunking competition. In which we’ll provide
big gift hampers to them.
 The goal of the OREO Dunk Challenge is to inspire fans
around the world to dunk OREO biscuits in milk to re-
connect with their inner child.
 Definitely everyone will participate and it will make them aware of our
product . And surely kids will participate to enjoy.
The campaign will be rolled out
across platforms with a new
TVC, as well as outdoor, &
digital campaigns across
sections.

9. Foucault’s Power And
Authority Theory
 Power of taste- They taste good, they’re unique in design, and
people keep finding new things to do with them. Dipping whole
Oreos in milk, pulling (or twisting) the cookies apart to lick the cream
filling, or crumbling the cookies over ice cream are pretty standard.
 Power of varieties- And then there are the various
permutations of the original chocolate-cookie-plus-vanilla-cream
model: Oreos with peanut butter filling, mint-flavored Oreos, Oreos
with coffee-flavored cream filling, and now Red Velvet and, perhaps,
even an Oreo breakfast cereal
 Power of Trust- Since 1991 we have build the trust with people
in India, when its about eating cookies they will surely prefer first
OREO.
 Power of Togetherness- Oreo indicates the level of
closeness between parents & children which was low in India. The
Oreo created opportunities for families to interact & bond.

10. PROPOGANDA
You all know as compared to other biscuits only Oreo gives
sweet and bitter taste. Kids and adult prefer to enjoy and to
spend time with their loved ones by having Oreo or gift them.
Oreo has many flavor. And one can bake cake by separating
biscuit and cream .

11. RELEVANCE
People can gobble it whole, disassemble it, eat the best part first or
save it for last. In contrast, there’s really only one way to eat a
chocolate-chip cookie. Eating an Oreo can also be an addictive kind
of challenge. It’s not easy to separate the wafers while leaving the
frosting intact or to peel the frosting away in a single slab. Of
course, if you fail, you can just try, try again. There has a strong
connection between Oreo and people that’s of the quality and its
flavor

12. THANK YOU