pitch

1. Aaron, Kiya,Mayowa
Whitney

2. Why does the product need
rebranding ?
• Our product which is ferrero Rocher needs
rebranding because it is outdated and it does
not appeal to a mass audience. The chocolate
is mainly aimed at a mature audience.

3. What target audience are you
shifting to ?
• The target audience we are shifting to is a
younger audience.
• This will be children from ages 10 to 16

4. How will your advert be effective ?
• Our advert will be effective because we are showing the
chocolate in a different perspective. The chocolate will be
seen as a reward for the active children.
• We will be using an upbeat instrumental to build tension
within our scenes.
• There will be a mixture of fast and slow paced editing as
well as cross-cutting between the scenes.
• Our advert will be effective due to the theme of triumph
and winning.
• We will be depicting this through a range of sports.

5. Gold medal
Our chocolate is going to be called gold medal.
The concept of this is for children to win a chocolate rather
than a gold medal after they have won a competition in what
ever sport they participate in.
The chocolate is there gold medal.

6. Gold medal
Our chocolate is going to be called gold medal.
The concept of this is for children to win a chocolate rather
than a gold medal after they have won a competition in what
ever sport they participate in.
The chocolate is there gold medal.