Generated and refined using UI/UX Customer Empathy Immersion.

1. ID Release Priority Bug/Spike Epic Feature As a / Persona I need / Behavior So that / Value TV Web Phone Tablet Size Dependency
1 0 1 Bug: Splash screen
needs to display
with correct aspect
ratio, for both
horizontal and
vertical mobile
device orientation,
so image does not
appear distorted
N/A x x 2
2 1 1 Spike: Explore
options for multiple
angle photography
of jewelry pieces
Increase Customer
Immersion
Hold it, move it 5
3 1 2 Spike: Explore
options for multiple
angle viewing of
jewelry pieces
Increase Customer
Immersion
Hold it, move it 5 2
4 1 3 Increase Customer
Immersion
Hold it, move it DTV customer using
mobile devices
the perspective of item
photos to shift as my
handheld device is tilted
I can examine items
like I'm holding them
in my hand
x x 13 3
5 1 4 Increase Customer
Immersion
Hold it, move it DTV customer using
a web browser
the perspective of item
photos to shift as I grab
them and move the
mouse
I can examine items
like I'm holding them
in my hand
x 13 3
6 1 5 Make Website and
Mobile Apps Easier to
Navigate
Use GPS to find local
broadcast channels
DTV customer to find local channels
using GPS location
I can easily find local
channels without
knowing my zip code
x x x 3
7 2 1 Personalize Buying
Experience
Enable background
color control
DTV customer using
mobile devices
to capture the color of my
skin or clothing
I can store a
background color in
my profile
x x 3
8 2 2 Personalize Buying
Experience
Enable background
color control
DTV customer using
mobile devices
change the background
color of displayed items to
custom color in my profile
I can better visualize
how jewelry will look
on my skin or clothing
x x 3 3
9 2 2 Personalize Buying
Experience
Provide social proof
of item popularity
DTV customer
streaming the live
broadcast
to see Diamond-Lover
Gemstone icons float up
the right side of the
screen, above the
watermark, for each order
placed
I can decide to place
my order before
quantities of my
favorite items run out
x x x x 8
Product backlog prototype for a national, 24/7 jewelry sales television
network DiamondTV (DTV), created by Jeffrey Ball. DTV Network has
website and mobile app capable of providing augmented shopping
experience accompanied by real-time streaming video. Aim of product vision
for upcoming releases will focus on helping customers feel more
connected with other shoppers and helping customers feel more in control
of their personal buying experience.
Product backlog generated and refined using UI/UX Customer Empathy Immersion.
Additionally, user story phrases are separated into 3 columns to enable quick identification
of related roles/personas and motivations. KPI & ROI value stream goals for upcoming
releases are to make the overall experience more empathetic for DTV's target audience,
resulting in increased viewership, increased website & mobile app connection time,
increased customer base, increased customer retention, and increased sales.
ChannelUser Story

2. 10 2 3 Make Website and
Mobile Apps Easier to
Navigate
Enable GPS time
zone identification
DTV customer to see show times
automatically based on
my time zone
I know when to view
my favorite programs
x x x 3
11 2 4 Increase Customer
Immersion
Make audio stream
continuously
DTV customer
streaming the live
broadcast
the ability to continue
hearing streaming audio
while exploring other
menus that don't contain
video
I know what
announcers are
saying while I'm off
the video screen
x x x 3
12 3 Spike: Explore
options for
detection of finger
press events over
streaming video
container on mobile
devices
Make Website and
Mobile Apps Easier to
Navigate
5
13 3 Personalize Buying
Experience
Enable social sharing
of purchase decisions
DTV customer with a
DTV account
an option to turn on Social
Sharing of my buying
decisions in my profile
I can feel connected
with other concurrent
viewers
x x x 2
14 3 Personalize Buying
Experience
Enable social sharing
of purchase decisions
DTV customer with a
DTV account and the
Social Sharing option
turned on
the option to occasionally
see my first name and city
briefly appear in the
broadcast after making
purchases
feel instant
satisfaction with my
buying decisions and
share them with
others before items
arrive
x x x x 8 13
15 3 Make Website and
Mobile Apps Easier to
Navigate
Help viewers bond
with announcers
DTV customer to see thumbnail images
of announcers currently
on air
I can identify
announcers without
memorizing their
names
x x x 2
16 3 Make Website and
Mobile Apps Easier to
Navigate
Enable click here
now/easy call
DTV customer
streaming the live
broadcast on mobile
devices
the ability to initiate phone
orders by touching the
phone number on video
screen
I can make calls while
streaming the
broadcast without
typing in the phone
number
x x 13 12
17 3 Make Website and
Mobile Apps Easier to
Navigate
Enable click here
now/easy buy
DTV customer
streaming the live
broadcast on mobile
devices
the ability to initiate
instant purchases by
touching the price box on
video screem
I can make instant
purchases while
watching the live
video stream
x x 13 12