Rich Media Banners — Take Your Knowledge to the Next Level

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Alius Petraska «Rich Media Banners — Take Your Knowledge to the Next Level»
Frontend Dev Conf'14
www.fdconf.by

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Rich Media Banners — Take Your Knowledge to the Next Level

  1. 1. Alius Petraska
  2. 2. feel free to ask
  3. 3. Alius Petraska
  4. 4. question #1
  5. 5. question #1
  6. 6. 90% OF USERS HATES ADS
  7. 7. question #2
  8. 8. RICH MEDIA While text ads sell with words, and display ads sell with pictures… Rich Media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down & etc;
  9. 9. RICH MEDIA VIDEO
  10. 10. THE POPE INAUGURATION 
  11. 11. PUBLISHER MOBILE GROWTH Publishers across the globe now seeing over 50% mobile traffic to their online properties. 19
  12. 12. MOBILE VIDEO
  13. 13. FILMSTRIP Tap default ad to expand full screen banner Swipe through vertically scrolling banners Expanded section scales and repositions relative to landscape/portrait views
  14. 14. CUBE SWIPE Cube transition through multiple banners on swipe or tap buttons
  15. 15. GYROSCOPE TILT Utilise the mobile’s accelerometer to control banner content
  16. 16. GYROSCOPE SHAKE Trigger custom functions on device shake
  17. 17. SMARTPHONE CONNECT Control 2nd screen via smartphone tap gestures
  18. 18. SMARTPHONE CONNECT Control 2nd screen via smartphone swipe gestures
  19. 19. SMARTPHONE CONNECT Control 2nd Screen via smartphone tap gestures
  20. 20. SMARTPHONE CONNECT Control 2nd Screen via smartphone tap gestures
  21. 21. INTERACTIVE ADD-ONS
  22. 22. MOBILE VIDEO
  23. 23. YOUTUBE Embed a YouTube video in banner
  24. 24. RESPONSIVE AD UNIT One ad for all devices. Assets scale and reposition relative to screen size.
  25. 25. APP SOLUTIONS
  26. 26. MRAID Mobile Rich Media Ad Interface Defintions (MRAID) IAB initiative to standardise mobile ad serving Defines a common API for running across mobile apps
  27. 27. JEEP AD EXECUTION FOR WINDOWS 8
  28. 28. JEEP AD EXECUTION FOR WINDOWS 8
  29. 29. JEEP AD EXECUTION FOR WINDOWS 8
  30. 30. JEEP AD EXECUTION FOR WINDOWS 8
  31. 31. JEEP AD EXECUTION FOR WINDOWS 8
  32. 32. HTML5 ads are a new and rising submarket;
  33. 33. last chance to ask

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