Creating Epic Conferences
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The challenge of many conferences today is that they are like local, indigenous populations using their native tongue trying to talk to foreign immigrants. The traditional conference experience is out of touch, disconnected and using an outdated model. It fails to connect with today’s generations. Well, it’s time your conference went EPIC! Today’s culture wants EPIC communications and experiences. For today’s conferences to succeed, they must step outside of traditional thinking. They have to create new models and experiences that use a four-step EPIC transformational process. After attending this session, the participant will be able to: 1. Identify the four-step EPIC model for conferences and events. 2. Discuss how conferences can create experiential events. 3. List ways to make conferences more participatory that increase learning and retention.
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Creating Epic Conferences
- 1. Photo by Cliff_Baise - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37889152@N03 Created with Haiku Deck
- 8. 8
- 9. 9
- 10. 10
- 11. What is EPIC? 11
- 12. What does EPIC mean to you? 12 Your Turn
- 13. 13
- 15. Epic Fail 15
- 17. Epic: • surpassing the unusual or ordinary 17
- 18. Epic: • heroic & impressive in quality 18
- 20. Today’s generations want EPIC communications & experiences. 20 ~ Sociologist, Professor, Former College President, Dr. Len Sweet
- 22. EPIC Conferences 1. Experiential 2. Participatory 22
- 23. EPIC Conferences 1. Experiential 2. Participatory 3. Image Driven 23
- 24. EPIC Conferences 1. Experiential 2. Participatory 3. Image Driven 4. Connexity 24
- 25. Idigenious talking to aliens 25
- 26. Most conferences riding the right train but are on the wrong track. 26
- 27. The 20th Century is the name of the train that no longer runs. ~ David Lehman 27
- 28. Discontent with traditional experiences 28
- 29. Don’t want to sit passively for 4-8 hours 29
- 30. Conference has to reflect today’s new world and culture 30
- 31. Learn how to camp in the future in light of the past. 31
- 32. Learn how to conference in the future in light of the past. 32
- 34. 34 Crisis – Hebrew – Mash-ber
- 35. Today is a moment of birth-stool creativity for conferences. 35
- 36. “Do conferences” in a way that measures success by conceiving rather than consuming. 36
- 43. EPIC - Experiential 43 Shot glasses
- 48. EPIC - Experiential 48 Traditional collecting information
- 49. “Do conferences” in a way that measures success by conceiving rather than consuming. 49
- 50. EPIC - Experiential 50 SMEs - Einstien
- 51. EPIC - Experiential 51 Remember little
- 52. 52 Today, attendees don’t want a conference defined by tradition, bureaucracy or old-guard leadership.
- 53. 53 What type of experience do you want?
- 54. EPIC - Experiential 54 Fresh, unique, customized
- 55. 55 The average household headed by a 65-74 year old spends more on entertainment than the average household of a 25 year old. The New Consumer Paradigm, American Demographics.
- 58. EPIC - Experiential 58 Virgin Airlines
- 59. EPIC - Experiential 59 Zappos Shoes
- 60. 60 Experiences the currency of today.
- 61. 61 Replaced consumption ethic with experience ethic.
- 62. 62 Replaced consumption ethic with experience ethic.
- 63. 63 Replaced consumption ethic with experience ethic.
- 64. 64 Replaced consumption ethic with experience ethic.
- 65. 65 Replaced consumption ethic with experience ethic. Experiences can be addictive, harder to create.
- 66. 66 Replaced consumption ethic with experience ethic. Conference organizers are too used to repeating the past.
- 71. EPIC - Participatory 71 Candy Aisle
- 72. 72
- 75. EPIC - Participatory 75 2nd Screen
- 76. EPIC - Participatory 76 Wedding Receptions
- 77. EPIC - Participatory 77 DIY Funerals
- 81. 81 Traditional conferences • People want/need to be controlled
- 82. 82 Traditional conferences • People want/need to be controlled • A leaders task to administer guidance & regulation
- 83. 83 Traditional conferences • People only do things rewarded for doing
- 84. 84 Traditional conferences • People only do things rewarded for doing • People cannot be trusted to use personal freedom wisely
- 86. 86 Participatory conferences • People want to make own decisions & have choices
- 87. 87 Participatory conferences • People want to make own decisions & have choices • Leadership empowers others
- 88. 88 Participatory conferences • People make sacrifices for good of whole
- 89. 89 Participatory conferences • People make sacrifices for good of whole • Human systems are self-organizing. People can be trusted
- 90. EPIC - Participatory 90 Create education sessions that are at least 50% participatory
- 91. EPIC - Participatory 91 Let them discuss, reflect, digest, engage.
- 93. EPIC – Image Driven 93
- 94. EPIC – Image Driven 94 Sardines
- 95. EPIC – Image Driven 95 Sardines 21 types of trash fish that can be labeled sardines.
- 97. • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning
- 100. 80% of brain processing devoted to visuals
- 101. EPIC – Image Driven 101 Dream in images
- 102. 102 If you want people to think differently, don't tell them how to think. Give them a tool. Theorist and futurist Buckminster Fuller
- 103. 103 The best tool you can give your conference participants so they think and live differently is a metaphor.
- 104. EPIC – Image Driven 104 Imaginal Cells of Caterpillar
- 105. Your conference has the potential to foster imaginal cells in participants! 105
- 106. Imaginal cells are building blocks of new organism, the butterfly. 106
- 107. Imaginal cells are building blocks of new organism, the butterfly. 107
- 108. 108 As you use images, storytelling and metaphors a metamorphosis can occur.
- 109. EPIC - Connexity 109
- 110. EPIC – Connexity 110
- 112. 112
- 114. EPIC – Connexity 114 Web is moving from info channels to social medium
- 115. EPIC – Connexity 115 Your conference needs to move from info channels to social medium
- 116. 116 Help attendees find their community at your conference.
- 117. 117 Driving hunger to connect & belong
- 118. 118 Loneliest places around is the general session. Alone in a sea of thousands.
- 119. 119 Me is connected to We!
- 120. 120 Xhosa people of South Africa I am because we are!
- 121. EPIC – Connexity 121 Speed networking not the answer.
- 122. EPIC – Connexity 122 Getting more connections not the answer.
- 123. EPIC – Connexity 123 Create conference “watering holes.”
- 124. EPIC – Connexity 124 Create conference “watering holes.”
- 126. EPIC Conferences 1. Experiential 2. Participatory 126
- 127. EPIC Conferences 1. Experiential 2. Participatory 3. Image Driven 127
- 128. EPIC Conferences 1. Experiential 2. Participatory 3. Image Driven 4. Connexity 128
- 129. 129
- 130. 130
- 131. 131
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