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Idea's1 only


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Idea's1 only

  1. 1. Idea Generation95% perspiration and 5% inspiration 1
  2. 2. Creative Thinking Imagination is the fuel for creativity.• 5% of adults over the age of 20 years consider themselves to be ‘Creative’.• 95% of children between the ages of 5 and 10 years exhibit a strong tendency towards creativity. 2
  3. 3. Entrepreneurs• Bill Gates Microsoft 20 years old 1975-84• Steve Jobs Apple 21 years old 1976• Larry Ellison 71 years old Oracle 1977• Larry Page Sergey Brin 25 years Google 1996• Mark Zuckerberg 20 years Facebook 2003• Dorsey Stone Williams 33 years twitter 2006• Tim Berners-Lee 34 years 1989• Average age of 32• Ireland average age 45 3
  4. 4. Other Ways of Thinking Try this exercise. What is half of 10?Thinking‘Outside the Box’ A clue from the Times crossword 4‘ Inside the Box’
  5. 5. Observation 5
  6. 6. Idea’s Notebook We’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it Richard Branson Quote• Record unusual or interesting ideas. 6
  7. 7. Everyone can search & find idea’sThe ability to generate ideas comes from intuition, butis amplified by experience! Double yang day wine etc 7
  8. 8. Strategies 8
  9. 9. Brainstorming 9
  10. 10. 10
  11. 11. Intellectual Property 11
  12. 12. Trade Marks
  13. 13. Lets Recap 13
  14. 14. Research
  15. 15. Influences & Innovation
  16. 16. Digital Social Usage Map 16
  17. 17. Current Trends
  18. 18. Market Test MarketConcept Research Prototype Test Release
  19. 19. Validate • Who • Why • When & Where • Buyer Insight • What is your new Product • Reason To Believe • Packaging Format
  20. 20. Unique Value Proposition
  21. 21. Correct Value Proposition is Examples of Value Proposition• Technologically• Communication and morale• Areas• My product was rated the best-in-class by leading authorities
  22. 22. Value Proposition Statement Should• Describe "What" we provide• Answer "So what?“• Quantify "How much“• Provide “Proof”
  23. 23. Business Planning Process 24
  24. 24. Lsat TouhghtOlny srmat poelpe can raed tihs. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosnt mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was not ipmorantt! 25