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Conference Insights - Customer Identification Scenario

A case scenario outlining how the Conference Insights service helps business development, sales, and business professionals with customer lead generation by tapping a rich source of conference and trade show data - sponsorships, speakers, and topics - to identify potential customers for a business.

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Conference Insights - Customer Identification Scenario

  1. 1. Case Scenarios Customer Identification Scenario conferenceinsights.com
  2. 2. Scenario: Customer Identification A company wants to find new customers. The data that they want to know: – The names of conferences that focus on a specific category or topic – The companies that sponsored these conferences – The names, organizations, and titles of Individuals that have spoken about a specific topic at conferences conferenceinsights.com
  3. 3. Scenario – Customer Identification View by Meeting Info and Category conferenceinsights.com
  4. 4. Scenario – Customer Identification View by Meeting Info and Sponsors conferenceinsights.com
  5. 5. Scenario: Customer Identification View by a keyword search conferenceinsights.com
  6. 6. Scenario: Customer Identification Chart by a keyword search, over time and based on occurrence conferenceinsights.com
  7. 7. Scenario: Customer Identification View by a keyword search, by company of presenter conferenceinsights.com
  8. 8. Case Scenarios Data and Process conferenceinsights.com
  9. 9. Data Collection Process Search Select Conference and Assign Unique ID Collect Data QC Check and Aggregate Data Refresh Data QC Check and Aggregate Data Finalize Data 9 conferenceinsights.com
  10. 10. Conference Insights Data Meeting Information • Meeting name • Start date • End date • Country • Global Region • US Region • Meeting State • Conference Organizer • Conference Type • Conference Venue • Average Number of Attendees Sponsors and Sponsorships • Sponsor Partner Type • Sponsor Level • Currency • Sponsorship Level Price • Sponsor Names Agenda and Sessions • Presenter/Panelist First Name • Presenter/Panelist Last Name • Presenter/Panelist Organization/Company/Employer • Presenter/Panelist Title • Agenda Topic • Agenda Description 10 conferenceinsights.com

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