Create CustomizedLearning Experiences
2DL
3
4
reasons people attend  conferences                        5
EducationNetworkingBusiness leads                 6
ContentCommunityCareers            7
8
9
Learning is that which enables you to participatesuccessfully in life, at work, and in the groupsthat matter to you. ~ Jay...
Informal learningis the unofficial,unscheduled,impromptu waypeople learn todo their jobs.~ Jay Cross                     11
Formal LearningConference organizers decide wherebus going, attendees along for ride. (Good for newbies, bad for veterans)...
Informal Learning     Riders choose destination,     speed, route & decide if     they want to take detours     or help ot...
Apple Stores               14
A. CommunityB. All welcomeC. Guru Bar                 15
D. Short How To ClassesE. Designed around experiences, not   spaceF. Space and experience intertwined                     ...
G. Designed to solve problems &   interestsH. Sales clerks are there to help, not   push products                         ...
PCMA Learning Lounge 2011 & 2012                               18
20114 Theaters w/ 15 min TED – style presentations2 Social Media Theaters                                           19
2011Livestreaming StudioGenius Bar                       20
2011Supplier Showdown                    21
2012• Two Big Idea Theaters• iPad & BYOD                          22
2012• Really Live Chat Rooms                           23
2012 – iPad & BYOD Theater                             24
2012 – iPad Theater                      25
2012 – iPad Theater                      26
2012 - BYOD Theater                      27
Content :1.Themed - attendee’s problems2. Help attendees be strategic3. Discussed C-suite org problems4. Solution-oriented...
Speakers1. Outsideindustry2. Experts3. Large socialnetworks4. Authors             29
How Other Associations Have Used It• AAO                • MDRT• NSA                • NCCBH• CoreNet Global                ...
31
Really Live Chat Rooms• Authors              • Edited with Camtasia• Skype Recorded Vids • Facilitated chats              ...
MarshaConner         33
What Worked In Apple StoresWhat Worked A.   Community B.   All welcome C.   Genius Bar D.   How To Classes E.   Designed A...
What Worked In Apple StoresWhat Worked                Learning Lounge A. Community B. All welcome C. Genius Bar D. How To ...
What WorkedA. Identifying the audience                              36
Identifying the audienceTargeting content to attract• Decision makers• Economic buyers• Ability to solve problems at C-sui...
Your TurnA. Identifying your top three audience marketsWho are they?  • Decision makers  • Economic buyers                ...
What Worked              Identifying the audience                  Thought leadership                        New speakers ...
What WorkedThemed content   Facilitated discussionsiPad /BYOD       Fostered Networking &Open Times       Story sharing   ...
What didn’t work/needs changing?                                   41
What didn’t work/needs changing?Location         CommunicationPromotion                                   42
What pieces of the Learning Loungeexperience can you use at yourconference?                                43
Images by:•    AlexKess           •   KatBPhotography   •   Lightplay•   Images History      •   ezioman           •   ant...
Contact InformationJeff HurtDirector, Education & Engagement(214) 941-4330JHurt@VelvetChainsaw.comDave LutzManaging Direct...
Create Customized Learning Experiences For Conferences
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Create Customized Learning Experiences For Conferences

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In January 2011, PCMA, Freeman and Velvet Chainsaw Consulting unveiled the innovative Learning Lounge experience, receiving rave reviews. Hear what was done for 2012 to improve on that success of the content and programming, how it came together, and lessons learned for the future. See how you can incorporate this Learning Lounge concept and explore how you too can design informal customized learning experiences at your conference.

adult education,conference education,conferences,customized learning,informal learning,learning,learning lounge,pcma

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Create Customized Learning Experiences For Conferences

  1. 1. Create CustomizedLearning Experiences
  2. 2. 2DL
  3. 3. 3
  4. 4. 4
  5. 5. reasons people attend conferences 5
  6. 6. EducationNetworkingBusiness leads 6
  7. 7. ContentCommunityCareers 7
  8. 8. 8
  9. 9. 9
  10. 10. Learning is that which enables you to participatesuccessfully in life, at work, and in the groupsthat matter to you. ~ Jay Cross 10
  11. 11. Informal learningis the unofficial,unscheduled,impromptu waypeople learn todo their jobs.~ Jay Cross 11
  12. 12. Formal LearningConference organizers decide wherebus going, attendees along for ride. (Good for newbies, bad for veterans) 12
  13. 13. Informal Learning Riders choose destination, speed, route & decide if they want to take detours or help others. (Best for veterans & experienced professionals) 13
  14. 14. Apple Stores 14
  15. 15. A. CommunityB. All welcomeC. Guru Bar 15
  16. 16. D. Short How To ClassesE. Designed around experiences, not spaceF. Space and experience intertwined 16
  17. 17. G. Designed to solve problems & interestsH. Sales clerks are there to help, not push products 17
  18. 18. PCMA Learning Lounge 2011 & 2012 18
  19. 19. 20114 Theaters w/ 15 min TED – style presentations2 Social Media Theaters 19
  20. 20. 2011Livestreaming StudioGenius Bar 20
  21. 21. 2011Supplier Showdown 21
  22. 22. 2012• Two Big Idea Theaters• iPad & BYOD 22
  23. 23. 2012• Really Live Chat Rooms 23
  24. 24. 2012 – iPad & BYOD Theater 24
  25. 25. 2012 – iPad Theater 25
  26. 26. 2012 – iPad Theater 26
  27. 27. 2012 - BYOD Theater 27
  28. 28. Content :1.Themed - attendee’s problems2. Help attendees be strategic3. Discussed C-suite org problems4. Solution-oriented5. Tactical 28
  29. 29. Speakers1. Outsideindustry2. Experts3. Large socialnetworks4. Authors 29
  30. 30. How Other Associations Have Used It• AAO • MDRT• NSA • NCCBH• CoreNet Global 30
  31. 31. 31
  32. 32. Really Live Chat Rooms• Authors • Edited with Camtasia• Skype Recorded Vids • Facilitated chats 32
  33. 33. MarshaConner 33
  34. 34. What Worked In Apple StoresWhat Worked A. Community B. All welcome C. Genius Bar D. How To Classes E. Designed Around Experiences F. Designed to Solve Problems 34
  35. 35. What Worked In Apple StoresWhat Worked Learning Lounge A. Community B. All welcome C. Genius Bar D. How To Classes E. Designed Around Experiences F. Designed to Solve Problems 35
  36. 36. What WorkedA. Identifying the audience 36
  37. 37. Identifying the audienceTargeting content to attract• Decision makers• Economic buyers• Ability to solve problems at C-suite• Armed planners w/ strategic solutions 37
  38. 38. Your TurnA. Identifying your top three audience marketsWho are they? • Decision makers • Economic buyers 38
  39. 39. What Worked Identifying the audience Thought leadership New speakers 39
  40. 40. What WorkedThemed content Facilitated discussionsiPad /BYOD Fostered Networking &Open Times Story sharing 40
  41. 41. What didn’t work/needs changing? 41
  42. 42. What didn’t work/needs changing?Location CommunicationPromotion 42
  43. 43. What pieces of the Learning Loungeexperience can you use at yourconference? 43
  44. 44. Images by:• AlexKess • KatBPhotography • Lightplay• Images History • ezioman • ant.photos• Larskflem • BRosen • Biscarotte• Stuck In Customs • X-Ray Delta One • See-ming Lee• dankos-unlmtd • Kamal H. • Unhindered by• Troy Holden • like, totally Talent• Garry - • Paolo Margari • ansik visionandimaginatio • Laughing Squid • JKonig n.com • Beer Bergman • RDECOM• NuageDeNuit • Bobbigmac • Pink Sherbet• an untrained eye • Betchaboy • MarcelGraham• 3ammo • Tonivc • NeroVivo• josef.stuefer • Gulfu
  45. 45. Contact InformationJeff HurtDirector, Education & Engagement(214) 941-4330JHurt@VelvetChainsaw.comDave LutzManaging Director(330) 474-1047DLutz@VelvetChainsaw.comVelvetChainsaw.com

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