3 features of 'Being the Coach' that will help impact your coaching sessions: 1. Be inspired by clients 2. Be still and then... 3. Be fearless in stretching clients

1. Unlock your ‘Being’ as a coach, in
an accelerated world,
instead of ‘doing’ coaching
- featuring a short demo -
Jean-Francois Cousin, MCC
16th November 2023

2. Sources:
https://medium.com/@AntonioKowatsch/life-coaching-the-biggest-scam-of-the-21st-century-d8bc7e49b52a
https://www.forbes.com/sites/larissafaw/2018/03/02/the-scam-of-millennial-motivational-coaches/?sh=4d18a2ced14e
http://consumerlawmagazine.com/life-coaching-biggest-scam/
https://www.inc.com/andrew-thomas/7-ways-to-know-if-a-business-or-life-coach-is-legit-or-an-imposter.html
https://www.cosmopolitan.com/uk/reports/a35347197/life-coach/

5. COME ON, YOU ARE STRONGER THAN THAT!
REPEAT THIS MANTRA AFTER ME!
“I’M NOT AFRAID” “I’M NOT AFRAID”

7. How do you feel now?
…
How do you feel now?
…
How do you feel now?
…
How do you feel now?
…

9. What’s your problem?
When?
How?
Why?
Who?
Where?

11. What if we’d work from this other hypothesis, … ?
What about we’d evolve the parameters like this, … ?

13. Shall I share what works well elsewhere?
Could we take inspiration from this other organization, … ?

15. Wouldn’t it be cool to try…?
Oh! Have you thought of…?
Hey, how about you’d do …?

17. https://www.instagram.com/liam_nikuro/

18. https://twitter.com/liam_nikuro

19. Watch this at https://www.instagram.com/reel/CD2j7XKHTbY/

20. https://www.tokyoweekender.com/2019/08/meet-liam-japans-first-male-ai-influencer/

22. • ‘I do therefore I am’ => ‘if I do more, I am more’
• Prepare our next question while the client is still talking
• Seek to do ‘a perfect job’
• Do ‘the work’ the client could and should do
• Halt client’s thinking because ‘it’s time for action plan!’
• Being just a ‘nice’ coach – it’s just not nice!
• …

24. WHY ARE WE DOING THIS?
• Lack of trust in our ability to co-create value through
coaching within the time we have for the session
• Lack of trust in the coaching process and experience
• Lack of trust in the client’s resourcefulness / creativity
• Misconception that ‘we are here to help clients’, when in fact
‘we are here to help clients help themselves’
• Prioritize ‘being liked in the moment’ vs. stretching the client
in the uncomfortable growth-zone
• …

26. What will happen… if we discard the ‘doing’ of coaching
and choose to believe just 3 things?
1. The client aspires to grow clearer and stronger
3. ‘At the center of your being, you have the answer,
you know who you are and you know what you
want’
2. ‘To the still mind, the whole universe surrenders’

29. Coaching Demo
Please share your observations about the Coachee’s energy
evolution and its ‘messages’ as we go along in the Q&A ☺

30. Adjust your energy and your client’s energy
to a productive level at the start of your conversation
• Be warm and still as ‘a calm lake’
from the very start of the session
• ‘Cleanse’ the client’s mind/heart
• release emotions
• foster concentration
• Invite clients to take deep breaths
when you need them to calm down

31. • Connect the whole body of the client
• head - heart - guts…
• …through breathing for example
• Inquire about what’s most important…
… “at the deepest level”
• Invite clients to simplify the problem;
doing so will accelerate its resolution
Enable your clients to formulate a ‘problem’ in a
way that allows a resolution to emerge quickly

32. • Detect metaphors, and invite clients – in the language of
their metaphor - to explore what message they carry
• Invite ‘visual clients’ to draw what they ‘see’ and
question the drawing in a ‘clean language’ way
• Question ‘gut-feel’
Unleash your clients’ imagination and intuition
in service of the resolution of the problem

33. “May I share?
I believe I sensed a special energy in you
when you said “a.b.c.”…
Did you sense anything?
Where is it, in your body?
What could it be about?
What message does it have for you?
What’s the shortest version of that message?
Make sense of clients’ energy and energy-shifts

34. • Invite your client to ‘send’ you the energy they will
mobilize to ‘get the reality they want’; give ‘feedback’
• Inquire about any mismatch between your client’s
expressed ambition and apparent energy
• Challenge signs of lack of confidence (‘may be’, ‘I could’…),
with warmth and humor 😉
Ensure clients’ energy “matches the frequency of the
reality they want” and then, “get that reality”

37. What are features of ‘being the coach’
that can hugely expand
our impact in sessions?

38. 3 features of ‘Being the Coach’
that help 10X the impact of our sessions
✓ Be Fearless in stretching clients
❖ Be Inspired by clients
o Be Still
And then…

39. Such a way of Being will facilitate the
emergence of your ‘Artistry’ in Coaching

40. To ‘Be’ the coach & make your coaching a fine Art…
Be a white canvas
Invite your
client to draw
outside the
canvas too!
We learn and
coach at our
best when we
don’t know

41. Drawings by Pablo Picasso
Be a minimalist
To ‘Be’ the coach & make your coaching a fine Art…

42. Disrespect the codes
To ‘Be’ the coach & make your coaching a fine Art…

43. …that's how the light gets in.”
Leonard Cohen
“There is a crack in everything…

44. Search for the ‘light’ behind the fine cracks
To ‘Be’ the coach & make your coaching a fine Art…

45. Coach as if you are
seeing your coachee
for the last time ever
Be loving
To ‘Be’ the coach & make your coaching a fine Art…

46. Today's troubled and uncertain times call for us to profoundly reinvent the ways we
are, the ways we grow and the ways we relate with others. This will then enable
humanity to shift from striving to thriving. Leaders and coaches will play a key
role... if they reinvent their practice in the first place! Read more here
Read this here: https://www.forbes.com/sites/forbescoachescouncil/2021/04/19/to-embody-inspiration-and-co-create-greater-value-reinvent-your-coaching-practice-with-artistry/?sh=225a80f0326c

48. Unlock your ‘Being’ as a coach, in
an accelerated world,
instead of ‘doing’ coaching
- featuring a short demo -
Muito obrigado! ☺
Jean-Francois Cousin, MCC
16th November 2023