Activate Your Super Powers to Build an Engaging Personal Brand Live with more confidence. Inspire ideal customers to engage with you. And get the tools you need to create an authentic and powerful personal brand! This webinar starts with creating your Power Pitch which combines your passion, purpose, pursuits & potential. With your Power Pitch, you will make the impact you desire. And you will give people the exact words to describe you whether you meet them in person or anywhere your bio appears. Plus, learn the proven strategies to build a personal brand following and connect with ideal clients and customers! Chris Bartell is a brand energizer and personal cheerleader. A 20-year brand marketing veteran, he inspires people and brands to discover and unleash their superpowers to build more fruitful, long-term customer relationships. -- Website: https://pdxmindshare.com/ LinkedIn: https://www.linkedin.com/company/pdxm... LinkedIn Group: https://www.linkedin.com/groups/52718 Facebook: https://www.facebook.com/pdxmindshare... Twitter: https://twitter.com/pdxmindshare

1. Unleash Your Personal Brand & Your
Super Powers!
Welcome to the Power Pitch Workshop!

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Personal Branding’s “3 P’s"
1. Positioning: practice, hone your pitch
2. Packaging: personality & look
3. Promoting: network & connect

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But First…
A Smart Phone Break….

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Post/Text/Message:
"Help Wanted! I’m doing a personal
brand exercise. What 2-3 words
would you use to describe me?
(what would you say are my
#superpowers :o)”

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What is a “Personal Brand?”
Your job title?
Years of experience?
Your strengths?
Your personal mission?
Your passion?

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“Your Brand
is what people say about you
when you are not
in the room.”
- Jeff Bezos

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Your Personal Brand is the way
people feel about, interact with
and experience the brand that is
you…anywhere!

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Brand Belief Trust
Leadership
Positioning
Influence,
Connection,
Opportunities,
Transformation
Growth!
How Does Branding Really Work?
Your Personal Brand is the
differentiator that you can control

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Just ask…

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Building a Personal Brand is
about playing the long-game.
By bringing value to others…
thus securing your future.

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How?
Your Personal Brand is the one
thing you can control.

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Its goal:
To Inspire Desire!

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What
How
Why
Who
Body
Mind
Heart
Spirit
Perspiration
Motivation
Aspiration
Inspiration
Skills, Achievements
Character Traits
Beliefs
© 2015, Chris Bartell Consulting
Super Powers
The
Problem
How Most
Professionals Try to
Engage Their Audience

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Who
Brand
Identity
Why
Brand
Promise
How
Brand
Experience
Super
Powers
s Promise
Character
Personal
Brand
What
Skills
Growth
Leadership
Belief
Trust
Loyalty
For
Our Target
Audience
Engagement
The
Solution
Mindshare

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It Starts by Planting a Seed…
It Starts with Your Power Pitch!
“Tell Me More”

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If you don’t define your personal
brand for the world…
…the world will define it for you.
And you’ll be just another ____.

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A Power Pitch Gives You:
Immediate Connection
Authentic Differentiation
Power & Confidence
Motivational Manifesto
Prepare to Inspire Desire!

18. Let’s Unleash Your Personal Brand’s
Super Powers!

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The Magic Formula!
I am a/an (super powers/who).
I (verb) (target audience/why)
(action/desire/how) so they can
(experience transformation/what)

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I’m a Brand
Energizer/Cheerleader
I turn mild-mannered
(leaders/brands) into super
heroes!
My Pitch:

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How do we get there?
Step 1: Get in your “superpowers mindset”
1. Describe a moment when you were “in the zone”
2. Describe your 18-month goal or dream
3. Describe your passions, people you help the most
4. What are your top 3 “superpowers”?

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How do we get there?
Step 2: Define your personal brand
1. Brainstorm 40 individual words that describe you
2. What did others have to say?
3. Categorize them…
4. Create unique personal brand definitions
This is the foundation of your personal brand messaging!

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Create Super-Powered
Personal Brand Positioning

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Can you beat this? 100 words!

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My Words
Energy Engaged Enthusiasm
Cheer Joy Lead

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My Definitions
Energy: I am buzzing with and get to give life to others with it. I am physically,
mentally and spiritually energized.
Enthusiasm: I have a positive “can-do” attitude and am very encouraging of
others. I want to encourage others to have a “get to” rather than a “have to” life. I
have a zest for life and adventure.
Engaged: I’m genuinely interested in life and fearless about living it. I’m a people
person and love to serve.
Cheer: I get to cheer for and encourage those around me. I am your
cheerleader!
Joy: I am silly, cheesy, fun. I do goofy voices. I bring the joy!
Lead: While I step in and engage. I take action. I am fearless and am
a natural “master of ceremonies."

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How do we get there?
Step 3: Define Your Audience
1. Whose life/job changes because of what you do?
2. Describe them in detail:
1. Who are they?
2. What is their current situation/status?
3. What is their niche/category?
3. Find the right verb: help, teach, inspire, etc.

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How do we get there?
Step 4: Define their Transformation
1. What do you really help them do?
2. What if they don’t work with you?
3. What can they do after working/being with you that they
couldn’t do before?
“I teach them the skills they need to become more focussed, centered
and alert so they can save lives during the natural disaster.”

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Put It All Together!
I am a/an (Section 2 word or words).
I (help/lead/guide/etc.) (Section 3 "audience/people")
(Section 4 "action") so they can (Section 4
"transformation promise”).
“Wow! Tell me more!”

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Quick Tips
Create a 1st draft, let it steep
Create other drafts
Rehearse for various situations
Niche, and niche again!
Prepare to tell them more!

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Tell them more!
Share an authentic transformation story
- or -
Describe a project you are proud of
- or -
Go into more detail about your experience

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Ann isn’t just a pharmacist…

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Ann’s Positioning
I’m the pharmacy’s team captain. I guide my staff toward
winning results with a can-do attitude. I like a good
challenge, and have a passion for creating a go-getter
environment and building a team of problem-solvers.
I’m looking to create a staff of fellow go-getters and who
are on-mission to serve patients and doctors with a
positive “we’re in this together” attitude.
And I do it all with a wink and a smile. ;o)

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Peter isn’t just a shoe designer…

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Peter’s Positioning
I create impactful experiences for people to enjoy.
Whether it's the shoes on your feet, the gear of your
adventures, or the environment where you relax, my 12
years of product design experience and ferocity for
functionality merge in all I bring into being.

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Personal Branding’s “3 P’s"
1. Positioning: practice, hone your pitch
2. Packaging: personality & look
3. Promoting: network & connect

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Packaging & Promotion
Packaging: Your Brand “Look & Feel”
Headshot, Resume, Website/Bio.
How will they perceive your personal brand?
Promotion: LinkedIn, Social Media
How/where can you be an influencer?
Have a voice/position & write/create
Create an editorial calendar

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Final Thoughts
Building a powerful Personal Brand
takes persistence
Networking is a must!
Be you!
And have fun!

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Questions?
www.chrisbartell.com
chris@chrisbartell.com