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P & g
- 2. • Satyam Pandey • Hiral Shah • Riya Raval • Pooja Shukla • Janki Pandya • Jay shah Group members.
- 4. HISTORY Their father in law called a meeting and persuaded his son in laws become business partners. On the 31st of October the Procter & Gamble company was created. They began by supplying the Union army with soap and candles
- 5. P&G AT Glance • Parent company - Procter & Gamble (P&G) • Founded in - 1837 • Category - Consumer Products(FMCG) • Tagline - Touching Lives, improving Life • Brands Portfolio - Moreover 300 brands worldwide • USP - Business experience over 170 years & spread over 180 countries
- 7. OPRATIONS & PRODUCTS • Beauty segment • Grooming segment • Health Care segment • Snacks & Pet Care segment • Fabric care & home care segment • Baby care & family home care segment
- 8. GLOBAL PRESENCE • ASIA : CHINA, JAPAN, KOREA, HONG CONG, INDIA, etc. • NORTH AMERICA • WESTERN EUROPE • LATIN AMERICA • AUSTRALIA
- 9. THE 10 PILLARS OF P&G (GLOBALLY) • Arial • Downy • Head & shoulders • Joy • Olay • Pampers • Pantene • Safeguard • Tide • Whisper
- 12. GLOBAL • 4.4 billion people around the world are using P&G products • Operations in 80 countries • Brands are available in more than 180 countries worldwide INDIA • One of the largest and fastest growing FMCG companies in India • Established in 1964, P&G India now serves over 650 million consumer across India
- 13. CURRENT STRATEGIES • Consumers will pay a premium price for products the offer improvements over either private label products or the brands they have bought for years. • Product innovation must be regular with visible improvements year constantly. • Products innovation must be designed to constantly “up scale” consumer preference.
- 14. STRATEGIC ISSUES • Competitive pressure is a constant and consistent challenge • Rick of over confidence and complexity • Rising commodity costs • Global economic and political instability
- 15. BASIC CHANNELS OF DISRIBUTION MENUFACTURERS/PRODUCTS AGENTS RETAILERS WHOLESALERS CONSUMERS AND ORGANIZATIONAL AND USERS RETAILERS
- 16. SWOT ANALYSIS OF P& G • What is SWOT analysis ? SWOT analysis is a look at a company’s strengths, weakness, opportunities, and threats, and is a scientific way to gain a detailed and through perspective on a company and its future.
- 17. • COMPONENTS OF SWOT ANALYSIS INTERNAL – strengths & weakness of a firm EXTERNAL – opportunities & threats of a firm • IMPORTANCE SWOT analysis helps to make business plan & strategies for future
- 18. STRENGTHS • The company is valued at $191.47 billion on the market • P&G has over 300 brands globally which are available in over 180 countries • It has around 25 brands have annual sales over a billion dollars • Over 125000 people are employed in P&G globally • Many of P&G products are considered non cyclical
- 19. • Offers multiple products in each category with more then one brand • Gross profit margin is 15 times the industry average • P &G invests every year about $2 billion in its research and development.
- 20. WEAKNESS • P&G are losing their market share rapidly. In online media leadership and presence P&G is lagging behind • The beauty and health products by P&G are mostly for women • Fake products sold under the name of P&G brands
- 21. OPPORTUNITIONS • Tap rural markets and increase penetration in urban areas • The exponential growth of the middle class in emerging markets such china and India • An opportunity for P&G is health and beauty products for man. • The online social networks and internet marketing techniques is also an opportunity for P&G • Going green/eco friendly
- 22. THREATS • There is cut throat competition in the market. • In the market many substitutes are available for P&G products at cheaper prices. • The private label growth is also a serious threat to the P&G market value due to recession, the consumer spending has decreased globally. • Raw materials are increasing cost to the company is increasing
- 23. SOME OF THE MAJOR COMPETITOR OF P&G
- 24. ERP: ENTERPRISE RESOURCE PLANNING ENTERPRISE RESOURCE PLANNING Transaction processing system Decision support system Executive information system Management information system
- 26. FUTURE PLANS OF P&G • P&G tie up with Wal-Mart and KROGES in the U.S. It is a win win deal. • P&G plans for a panels in Germany beauty plan.
- 27. FUTURE PLANS OF P&G
- 28. ONLINE MARKETING • The company has actively developed or sponsored numerous online communities, I.E. beinggirl.com, women.com • As of 2000, the company had 72 highly stylized destination sites
- 29. P&G
- 30. CONCLUSION • As we know this market is known as FMCG market so there are many competitor in this time in this market so P&G wants to focus on middle class segment for increasing their sales as wall as there market share. • Some products like Gillett's is made by the company to target the high segment of market. • In India HUL is biggest competitor of P&G.