1. Haroon Rasheed
2. Zunaira Ahasan
3. Muzamil ul Rehman
Hilal Foods (Pvt) Ltd. is a family business owned by
Mr. Muhammad Ali Munshi. The company is being run
currently by three generations of his family. The
company is headed by Mr. Munshi himself, who is the
MD. His son is the CEO and two grandsons are the
directors of the company. Hilal has three other sister
concerns including Domino’s Pizza, Shalimar (supari)
and Boost Communications (software). Hilal alone
exports its products to many countries including USA,
Canada, Saudi Arabia and South Africa. The product
portfolio of Hilal includes bubble gums, candy chews,
jellies, wafer chocolates, powder-mix drinks and more
recently – cakes. Team work, quality of products,
innovation, integrity, respect, people development,
leadership and interpersonal skills are some of the
highly regarded values at Hilal.
Mr. Muhammad Ali Munshi
Afzal Latif Ali Mohammed Latif
Anwar Hussain Chauhan
Director Appointed In Casual Vacancy
Sunil Hemchand Patel
Date of Incorporation: 1994-05-10
Location. 507-508, Clifton Centre, Block 5, Kehkashan, Clifton,
To become a global food leader by spreading
smiles through diversified halal products.
As Pakistan’s leading confectionery company, our
mission of giving you, “Reasons to Smile” is to
provide consumers with the best tasting, most
delicious choices in a wide range of confectionery
and beverages for all occasions.
The aim of Hilal confectioners is that all employees should:
Our belief is “One Team One Goal”
1. Have equal working opportunities regardless of their
religious, sectarian, marital, ethnic and racial
2. Work in a friendly environment and be treated with
3. Have clear understanding of the tasks and
responsibilities designated to each employee.
4. Each employee should have their issues sorted by their
team lead or the member of the administration.
Each employee should have their work reviewed by their
team lead. The team lead shall suggest how improvements
can be done regarding their work.
5. CHEWING GUMS
6. POWDERED DRINKS
7. PAN MASALA
6. People Development
Opportunities are external factors, for example developing
a distribution channel such as Internet; change in the
lifestyle of consumer is possible to increase the demand
for company’s products.
Increasing demand for healthier food products. The trend
of buying and consuming only healthy food products is a
major shift in consumer tastes and opens up an immense
market for companies. Currently, Hilal Foods tries to
introduce more healthy food products in response to the
Acquiring startups specializing in producing well-being
products. Many new startups are forming and introducing
new products for well-being or revolutionizing the ways
those products are made. Startups are cheap and can
easily be acquired. Hilal Foods is focusing on providing
more well-being products and this is a great opportunity to
Marketing Challenges and
Increasing and improving ROI
With more and more advanced analytics tools available, we are
being held to a higher standard. It's no longer enough to
simply do marketing -- we must be able to measure and
understand the value of each of our efforts in terms of leads,
customers, and revenue. We need to prove that our return on
investment is high enough to warrant that effort, time, and
Keeping Up With Marketing Trends and Strategies
Our marketing focus has shifted from print media to online
media. Why? Because technology has introduced new tools that
make our communication with potential customers more efficient
We face the challenge of not having a large enough volume of
interested prospects, while we don't know which channels we
should focus their efforts on for the highest brand awareness.
Government bureaucrats able to carry out decisions, On the
basis resource allocations made, the bureaucracy facilitate or
retard the development of the organization that are affecting the
industry product and market.
Economic trends have an impact on business activity (Interest
rates, inflation, unemployment levels, energy availability,
disposable income, etc) that also impact the company’s products
and the market.
Company’s concern with current or emerging trends in lifestyle,
fashions, and other components of culture and there implications
these represent the opportunities and threats according to the
market an products.
The existing technologies maturing and technological
developments and trends are affecting the industry product.
Hilal Foods Strategies
Hilal Foods Customer Focused Strategy
They provide hygienic products to their
customers. Consistent Quality Product quality lies
at the core of the company, recognized & veriﬁed
by health and safety measures and international
quality standards like HACCP and SAN AH, for
quality. If people have any problem they are most
welcomed to approach them and they seriously
take their suggestions into consideration to serve
their consumers and getting their feedback will
help them to achieve their goal.
Hilal Foods Strategies
Targeting G Strategy
The relevant segments to which “HILAL FOODS”
caters, varies from product to product just like any
other name in the industry. The Target market
would be hard to deﬁne, the primary reason being
the huge product portfolio having more than 50
products catering to diﬁerent target audience. The
brand has gained focus by penetrating into the
right segments that is directing their efforts
directly at schools where they can best focus on
their target audience (Kids), rather than focusing
on aggressive marketing channels such as
advertising and sales promotion.
Hilal Foods Strategies
In pricing, they have to keep in consideration the
prices of raw materials and packaging. Raw
material cost is getting high, and they charge
premium pricing for providing good quality
products, so sometimes their prices get high.
Most children are in the habit of bringing coins to
the shop to purchase sweets and jellies; it is very
difficult to increase prices. Pricing strategy deals
with all these matters.
Planning is the process of determining how the
system will achieve its objectives. It is the systematic
development of action, program aimed at reaching
agreed business objectives by the process of
analyzing, evaluating and selecting among the
opportunities which are foreseen. While making plans
the management of HILAL FOODS has been
cognizant of their missions, goals, strategies, policies
Objectives In Planning
1. Provision of Quality of products at low price
2. Offering opportunities to growth, advancement and
rewarding careers in a fun safe working environment.
3. Working for profit maximization.
4. Working for the economic growth.
As HILAL FOODS is a national company, it has
to focus more on organizing. At HILAL FOODS,
management organizes all its resources in order
to implement the course of action it determines in
the planning process. Through the process of
getting organized, the management determines
the internal organizational structure; establishes
and maintains relationships and allocates
Our Managers act as leaders. Managers are
highly motivated and their job is to direct and
influence their sub-ordinates. Sub-ordinates
report to him directly and he is responsible for
solving employees' issues. He gives instructions
to employees about what to do and how to do it;
he also develops good relations with his co-
workers and wins their trust to create a productive
environment which ensures fulfillment of
Through the controlling function the company
ensures that the activities that are being
undertaken within an organization are going
according to the pre-conceived plans. Therefore,
it is the duty of the managers to have an
understanding and a working knowledge of the
fundamentals of the controlling function.
Made staff separation, resignation & termination
cases and turnover ratio.
Made Job Description of the employee’s position
with the help of department head.
Maintained attendance records & employees data
via ERP system.
Coordination with insurance company’s
employees insurance (life and Medical) on
monthly basis – employees enlisting, premium
payments, claims recovery & policy renewal.
Prepare maintain and update company /
Facilitate new employee in joining & orientation.
In this analysis the company see that how can they take
edge over their competitors. As far as the competitors of
Hilal foods are concerned there are many competitors of
Hilal foods in Regular products.
Company is getting edge over its competitors by following
these tact and steps.. Products are offered at normal
prices and give best quality as compared to our competitor.
The Hilal food has edge over its competitors with best
quality; penetrate the market and achieving targets to
attract the customers. The retailer earns more profit from
company by selling more product analyze.
1. Our competitors are…
3. May fair
Hilal Foods offer in market with high quality in both
pure and fresh verities.
In cutthroat competition Hilal Foods offer best
suitable prices, which it’s all type of customers can
purchase. Hilal Food’s products are available with
high quality and reasonable prices.
Hilal Foods has very strong position in all financial
matters due to which it is adopt diversification
strategies and try to bring innovation in all products to
attract the new customers and retain the existing
Hilal Foods Company has very educated and
experienced management people who cooperative
and discuss each and every thing with each other so
the cross-sectional discussion is very common in Hilal
Evaluation and Control:
For evaluation and control of Hilal Food’s products
conduct a comprehensive audit of all the departments
by comparing the current results of
company’sobjectives They get comprehensive
information from all the departments carefully and its
analysis is conducted with great care . The results are
analyzed with great emphasis on the company’s
behalf. If there appears any deficit then revise their
strategies implement them and then get the results
and if there are no loopholes found they continue
to implement that strategy for the specified period of
time. This evaluation conduct twice a year.
Hilal Foods is presently on the growth in the
business life cycle. Now it should focus on the
more customer centered approach and should
introduce more innovative and up to-date
products so that it could retain more and more
customers Hilal Food’s retail division is on star
and it needs more investment to maintain the
present position in the market.
Research & Development
At Hilal, we do everything possible to please our
customers with confectionery of the finest quality. Our
research methodology relies on in depth local and
international market surveys. Every batch of
confectionery is checked by the expert staff using the
most modern equipment and superior technology to
ensure consistent quality and taste throughout
Pakistan and abroad. Extensive laboratory tests are
conducted to ensure that the products are safe for
consumption and also to create consumer appeal
through unique blends of flavors, colors and packing.
Through market surveys, we see the response to
sample products and also gain insight in the changing
market trends. This way, we help our customers meet
society’s present and future needs. Our operative
excellence, market knowledge and customer
relationships give us an edge over our competitors
They have short brand name which a basic strength
of Hilal foods. Brand name is thus easy to remember
by customers so its demand in market increases. And
it is also flourishing in middle and low class
segmentation of customers (as the customers in such
classes are mostly uneducated) just because of its
short brand name and easy memorizing quality. Short
brand name also creates word of mouth easily.
It has best attractive packaging of its products so far
that is a main strength and attraction of customers
towards this brand.
Its availability is much good as compared to other
brands in the market.
The line of product is very small so it is not
financially strong as compared to competitors. It
will take some time to become financially strong
for which it has to strong its marketing.
Advertisement is weak and now when the brand
has earned much credibility its essential for it to
make powerful advertisement to make it more
strong and reliable as brand has less or near to
no TVC recall.
Positioning is the major weak point of the brand.
They have to make it strong to further grow in the
The brand has great opportunity to increase its
product line as they can achieve maximum
customer as they can.
Also it has opportunity to GO GLOBAL.
Customers outside Pakistan have more loyal
behavior towards Pakistani products so there is a
chance for this brand to grow globally.
Hilal Foods can’t make a powerful advertisement
on their products so it's a great threat for it. Other
competitors that are promoting their products
through advertisement and other strategies of
promotion can gain more repute.
If a pre-established brand of outside the country
launches its product here in Pakistan, there would
be a great threat for Hilal foods as it is a new