Presentation 2 EECS 441
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Team MOJO presented their photo recognition Android app called CARVIEW. The app aims to help non-car enthusiasts identify vehicles they see, obtain specifications, and connect them to dealers. By using photo recognition, the app functions as "The Shazam For Cars" - allowing users to point their phone at a vehicle to instantly lookup details and dealer information. The team's presentation introduced their organic persona "Jay", a 25 year old analyst in Detroit looking to buy his first car. Currently, Jay finds the car buying process restricted by having to visit dealerships and difficult to compare options while driving. The team's MVP would allow Jay to identify cars that interest him on the road in order to easily research and compare models.
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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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Presentation 2 EECS 441
- 1. Carview Presentation #2 Team MOJO Presented by: Navin Kathawa, Abhimanyu Muchhal, Javier Taylor โOur group, Team MOJO, wants to help non-car enthusiasts to go all the way from identifying a hot ride on the road, getting all its specs, and connecting them to dealers for that model, with our photo recognition Android app, CARVIEWโ The Shazam For Cars
- 2. Organic Persona: Jay โ 25 year old, analyst @ Quicken Loans โ Currently lives in Detroit โ Engaged, soon moving out to Madison Heights, hopes to start a family โ Needs a car, never bought before โ Price-sensitive customer: โ $15- $18k range โ Willing to put in time to search
- 3. Jayโs Think/See/Feel/Do Thinks โ Wants a car i) within his budget and ii) ability to see car in person before deciding Sees โ Cars on the road, dealerships Does โ Investigates cars on road -> writes down specs / model โ Browses cars at dealerships Feels โ Restricted by dealerships -> canโt compare across models/brands โ Frustrated by browsing on road -> hard to get specs
- 4. MVP1: Use Case As a young adult male living in the metro Detroit area looking for a car, Jay wants to identify cars he sees on the road that pique his interest and meet his financial constraints, So that he can compare options later on potentially purchase it down the road
- 5. Mockups
- 7. Mockups
- 8. Hypothesis Target customers, like Jay, will find a more efficient way to compare (and possibly purchase) cars by using Carview. โ Get information about the prevalence and necessity of this use case โ Critical to viability of business model! Before After