This document discusses how automotive brands can reach in-market vehicle buyers on LinkedIn in Canada. It finds that LinkedIn users in Canada have higher incomes than average auto enthusiasts and are more likely to be immediate vehicle buyers. Over half of LinkedIn users in Canada visit automotive sites, and 1 in 4 automotive site visitors are LinkedIn users. The document also summarizes a survey that finds many LinkedIn members in Canada own vehicles and plan to purchase a new one within a year, with over a third considering a hybrid. Members say experts, peers and automotive brands would influence their purchase decision and that brands could positively impact perception by sharing new vehicle, technology and industry information on LinkedIn.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Nada@2014 people driven marketing will drive your salesPhoneTrack
Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Nada@2014 people driven marketing will drive your salesPhoneTrack
Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.
Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
Not only are the services of Accelerated Services International comprehensive and motorist-friendly, they are also convenient and easy-to-use. Visit this blog to learn more about the business and its offerings. https://acceleratedserviceinternational.wordpress.com/blog/
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
Not only are the services of Accelerated Services International comprehensive and motorist-friendly, they are also convenient and easy-to-use. Visit this blog to learn more about the business and its offerings. https://acceleratedserviceinternational.wordpress.com/blog/
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
Auto aftermarket digital driver research studiesHouseLead Italia
The needs of aftermarket shoppers haven’t changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed?
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
How Automotive Brand Affects Used Vehicles Prices.
Brand perception plays an important role in used
vehicle demand as well. Used vehicles from brands
with an established history of successfully meeting
buyers’ most critical needs usually sell for more
than the competition. This consistent ability to
satisfy core purchase drivers gives stronger brands
an innate advantage in cost-of-ownership and
residual value. To better explain this cause and
effect, this report explores the brand characteristics
that drive auto purchase behavior, and their impact
on used vehicle prices.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
Car shoppers today research online and on various sites to find deals and get real-time advice. Understanding the user journey and tapping into this new auto buying process has become even more pertinent today.
Auto marketers can reach these shoppers with extremely targeted messaging and move from "educated guessing" to "data-driven certainty" with the help our insights.
The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn Canada
Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They account for 1.3 million business units in North America, generating approximately $5.5 trillion in annual revenue. Moreover, 8 out of 10 SMBs use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Announcing The 2014 Professional Content Consumption Report - CanadaLinkedIn Canada
We conducted a survey of LinkedIn members in Canada who actively share and consume content on LinkedIn, which revealed some surprising statistics. On average they spend about one full workday (8 hours) consuming professionally relevant content as a way to educate themselves on industry news and trends. Additionally, we discovered that, on average, they spend more time consuming professionally relevant content than they do news and entertainment; 42% versus 29% respectively.
These LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record numbers. We call these folks “Content Revolutionaries.” They are the audience for whom you want to tailor your content. And there’s good news for marketers. Armed with this knowledge, you can use the insights from this research to better understand how to create content that connects with these content revolutionaries.
Introducing the 2014 Professional Content Consumption Report
This ground-breaking research reveals the secret behind who these revolutionaries are, why and how they are consuming professional content on LinkedIn, and how you as a marketer can tap into their behaviors. It’s a big opportunity for content marketers everywhere, and you will be more effective at reaching the content revolutionaries after reading this report.
The Content Marketing Master Class, Toronto – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
http://www.contentmarketingtoronto.com/
This roll-up-your-sleeves class is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions. Join us and you'll find an intimate (and casual) setting where today's content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
Interact with the experts and network with 100+ of your peers during a day of presentations and how-to workshops. If you're in marketing, corporate communications, sales leadership, public relations, advertising, audience development, content creation or curation, this is the event for you.
With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant content and communications. As today's connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
To learn how IT marketers can use social media to build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Sid Lee LinkedIn Marketing Solutions Canada_Montreal 28.11.2013LinkedIn Canada
Buyers today are sophisticated: they explore and discuss their options by accessing relevant content and connecting with others in their social network. They form perceptions about a brand before they've even had their first direct interaction with that brand. Research shows that by the time a buyer engages with your brand, he or she is already 60% of the way through their decision-making process. In order to reach that potential customer earlier in the process, you need a magnetic, well-targeted content marketing strategy.
At LinkedIn, we have always believed in a “members-first” approach to everything we do and marketers can benefit from doing the same. We have observed that professionals act differently on a professional social network as they are demanding more content and insights so that they can be great at what they do. As our members continue to seek out quality content, it opens up new opportunities for content marketers and publishers. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. The latest findings from the Content Marketing Institute show that while 87% of survey respondents use social media for content distribution yet it received less than a 50% effectiveness rating. This is a clear indicator that there is a disconnect. The answer isn’t necessarily to create more content, but create more relevant content. The focus on relevancy will provide for a much better content experience and ultimately close this gap around content marketing success.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
4. Canadian Auto Enthusiasts are affluent,
and LinkedIn users are more so…
Auto Enthusiasts
LinkedIn Canada
$72K
$78K
Median HHI
Median HHI
Auto Enthusiasts defined as Unique Visitors in the last month to any Auto manufacturer / Auto resource site included in the Automotive Top Line category as defined by
comScore | Source: Aug 2013 Canada. Demographic profile-ComScore
5. More than half of LinkedIn users visit an auto site
Cross visitation among automotive sites and other key social networks
53%
51%
47%
*Automotive Sites = Any Auto manufacturer / Auto resource site included in the Automotive Top Line category as defined by comScore | Source: Aug 2013 Canada. Crossvisitation-ComScore
6. 1 in 4 visitors to auto sites is a LinkedIn user
Cross visitation among automotive sites and various news/business sites
25%
13%
10%
9%
6%
6%
4%
thestar.com
NATIONAL
POST
*Automotive Sites = Any Auto manufacturer / Auto resource site included in the Automotive Top Line category as defined by comScore | Source: Aug 2013 Canada. Crossvisitation-ComScore
7. LinkedIn reaches a unique audience
78%
4.3M
UMV
73%
5.8M
1.4M
UMV
1.7M
of LinkedIn
users do not
visit Google+
of LinkedIn
users do not
visit Twitter
6.3M
5.1M
Unique monthly
visitors
.8M
19%
of LinkedIn
users do not
visit Facebook
21M
3.1M
UMV
UMV
Source: Aug 2013 Canada. Audience Duplication-ComScore
87%
of LinkedIn
users do not
visit Pinterest
8. 39% of Canadians are planning to buy a car
sometime in NEXT TWO YEARS…
%
39YEARS
NEXT 2
RBC Auto Poll conducted by Ipsos Reid, March 2013
9. While LinkedIn users are more immediate buyers:
planning a new vehicle buy within the NEXT 12 mths.
34%
NEXT 12 MTHS.
LinkedIn survey. CA 2013.
11. Key findings
9 in 10
LinkedIn members
in Canada own at
least one vehicle
LinkedIn survey. Canada 2013.
MORE THAN
1 in 3
Plan to purchase
a new vehicle in
the next year
2 in 5
IN-MARKET
MEMBERS
Say their perception of
an auto brand would
be positively impacted
if it shared compelling
content on LinkedIn
14. LinkedIn members have significant
automotive buying power
9 in10
1 in 2
1 in 6
own at least
one vehicle
own two or
more vehicles
own three or
more vehicles
LinkedIn survey. Canada 2013.
Base: LinkedIn members in the Canada
15. LinkedIn members in Canada are most likely to own
sedans, coupes, or SUVs in their household
% of LI members in the Canada who own each vehicle type
39%
32%
20%
Compact
sedan/coupe
LinkedIn survey. Canada 2013.
Full-size
sedan/coupe
Full-size
sport utility
19%
Compact
sport utility
16. Vehicles play a large role in the professional commute
Top 4 purposes CA LinkedIn members use their primary vehicle for
1
2
3
4
81%
75%
66%
54%
Running
errands
Commuting
to/from work
Long-distance
travel
Recreational
driving
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada who own at least 1 vehicle
17. One in four LinkedIn members in Canada owns a
luxury vehicle, while four percent own a hybrid
Among all LinkedIn members in Canada
%
26
%
4
%
<1
Own a
Own a
Own a
Luxury
Hybrid
Electric
vehicle
vehicle
vehicle
LinkedIn survey. Canada 2013.
18. Luxury vehicle owners on LinkedIn are likely to
connect their vehicles to their professional image
Among LinkedIn members in Canada who own a luxury vehicle
3 in 5
My vehicle is a reflection of who
I am as a professional
2 in 5
I associate myself with specific auto
brands to convey a professional image
1 in 3
My vehicle is important for impressing
business clients and prospects
LinkedIn survey. Canada 2013.
20. More than a third of LinkedIn members in the Canada
plan to buy a new vehicle within the next year
34%
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada.
21. More than a third of LinkedIn members in Canada
plan to buy a new vehicle within the next year
%
32
Plan to buy within
0-6 months
%
34
68%
Plan to buy within
7-12 months
LinkedIn survey. Canada 2013.
22. LinkedIn members in Canada with higher income
are more likely to be in-market for a new vehicle
Likelihood to be in-market for a new vehicle in the next 12 mos.
46%
34%
30%
<$75K
LinkedIn survey. Canada 2013.
$75K - <$150K
$150K+
23. One in four Canadian LinkedIn members will
replace a vehicle in their household
1 in 4
1 in 10
Plan to replace
Plan to add a new
existing vehicle
in the next year
LinkedIn survey. Canada 2013.
vehicle
24. Among those who are in-market, one in four will
add a net new vehicle to their household total
%
75
Plan to replace
existing vehicle
%
34
%
25
Plan to add a
new vehicle
LinkedIn survey. Canada 2013.
25. Among those who are in-market for a new vehicle in
the next year, one in two is considering a hybrid
1in 2
1in 2
1in 4
Is considering a
Is considering a
Is considering a
Hybrid
Luxury
Electric
vehicle
vehicle
vehicle
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada who are in market for a new vehicle within next 12 mos.
26. Those who are in market for a new vehicle are most
likely considering sedans, coupes, or SUVs
36%
36%
34%
23%
Full-size
sedan/coupe
Compact
sport utility
Compact
sedan/coupe
Full-size
sport utility
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada who are in market for a new vehicle within next 12 mos.
27. In-market LinkedIn members are still
considering what they will purchase
49%
51%
decided on one vehicle type
still considering multiple vehicle types
25%
75%
decided on one brand
still considering multiple brands
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada who are in market for a new vehicle within next 12 mos.
28. Professional changes trigger new vehicle purchases
37% of in-market LinkedIn members are triggered
by at least one of these professional events
Want a vehicle that fits my
professional image
20%
Received/expect to receive a
raise/bonus/other income
15%
11%
Changed/expect to change jobs
An achievement such as a
promotion or graduation
8%
LinkedIn survey. Canada 2013. Base: LinkedIn members in Canada who are in market for a new vehicle within next 12 mos.
30. Experts, peers, and auto brands would be top
sources of influence when shopping for a vehicle
If you were shopping for a new vehicle, how influential would information,
opinions or recommendations from the following sources be on your decision?
82%
80%
76%
69%
64%
44%
Automotive
experts
Family or
friends
Automotive
brand/company
Colleagues
Other online Automotive dealer/
consumers
salesperson
Not family, friends,
colleagues
LinkedIn survey. Canada 2013.
31. Experts, peers, and auto brands would be top
sources of influence when shopping for a vehicle
If you were shopping for a new vehicle, how influential would information,
opinions or recommendations from the following sources be on your decision?
82%
80%
76%
69%
64%
44%
Automotive
experts
Family or
friends
Automotive
brand/company
Colleagues
Other online Automotive dealer/
consumers
salesperson
Not family, friends,
colleagues
LinkedIn survey. Canada 2013.
32. There is an opportunity for Auto brands to improve
brand perception by sharing relevant content
38%
My perception of an auto brand would be positively
impacted if it shared compelling content on LinkedIn
LinkedIn survey. Canada 2013.
33. Top 4 types of content that members want
from auto brands
1
2
3
4
56%
55%
43%
30%
New vehicle
model information
Industry expert
commentary
Automotive
technology info
Auto industry
news or content
LinkedIn survey. Canada 2013.
34. If you were to follow an automotive brand on LinkedIn,
which, if any, of the following types of information or
interaction would you want from that brand?
$75K <$75K <$150K $150K+
Total
M
F
18-34
35-54
55+
Information about new vehicle models
56%
60%
49%
49%
60%
57%
53%
63%
55%
Industry expert reviews or commentary
55%
57%
53%
50%
55%
63%
57%
62%
50%
Information about auto/in-car technology
43%
47%
37%
42%
43%
46%
45%
47%
44%
Automotive industry news or content
30%
32%
28%
32%
30%
27%
30%
35%
24%
General company information
30%
30%
32%
36%
28%
29%
35%
36%
25%
General interest/lifestyle content
24%
23%
26%
25%
22%
28%
28%
22%
26%
Updates on company social responsibility
24%
18%
35%
28%
23%
22%
32%
25%
18%
Opportunity to participate in polls
19%
21%
17%
24%
19%
13%
23%
23%
18%
Invitation to join relevant groups
10%
12%
8%
11%
11%
8%
11%
13%
9%
LinkedIn survey. Canada 2013.
35. ”
LinkedIn survey. Canada 2013.
“A brand’s presence on LinkedIn would make
them appear more trustworthy and
professional in my eyes.”
- Female, 18-24 years old. Associate / Individual Contributor.
36. ”
LinkedIn survey. Canada 2013.
“I believe LinkedIn to be a professional network and
therefore take the information I receive on it more
seriously.”
- Female, 50-54 years old. Self-employed / Consultant.
37. ”
“I check LinkedIn several times daily. Having
automotive brands post to LinkedIn would be an
effective channel for communicating with me
regarding new products, offers, technology, etc.”
- Male, 45-49 years old. Director.
LinkedIn survey. Canada 2013.