Technology has significantly impacted consumers' lives by providing easy access to information and fast services through digital devices and the internet. This allows consumers to research products, make online purchases, and be constantly connected from any location. As technology evolves, consumers expect even faster and more convenient experiences, driving further innovation. Business owners have adapted to these trends by building strong online presences and data-driven strategies to better understand consumers. Technology has transformed how people live and work worldwide and will continue shaping consumer behavior and business models in the future.

1. POSTGRADUATE DIPLOMA COURSE IN DIGITAL MARKETING UNIT 1.
EVOLUTION OF DIGITAL MARKETING.
ASSIGNMENT 2 TASK 1.
USAGE OF TECHNOLOGY AND ITS IMPACTS ON THE LIVES OF CONSUMERS.
INTRODUCTION.
Technology in all ramifications has taken over the global space and it keeps evolving to beat challenges and solve more consumer
problems with relevant software being available on daily basis. Technology has allowed for expressions to consumers to have
limitless reach to anything, how they want it, when they want it. The consumer drives technology to constantly move forward
because companies tend to study the consumer’s behavior, improve on it by allowing faster reach to services through technology.
Technology has affected the existence of human in many ways that right now it is impossible to do without technology. The
usefulness is overwhelming that it solves practically all problems from business, health, education, transportation, medicine,
constructions etc. Technology is so growing fast that everyone has no choice but to follow suit the pace of its growth. Also it has
made consumers to be critical thinkers to leveraging on its advantages to get all desired solutions to problems that might be
confronting them. Gone are the days that things are done manually and by this there is delays, shortages and cancellations but with
the introduction of technology, the narratives have changed, and things are done better and faster e.g. better services, faster
deliveries, access to information, securities checks etc.
The ever increasingly population “(7.91billion) people in January 2022, with the annual growth rate of 1.0 percent suggesting the
figure will reach 8 billion sometime in mid-2023 also well over half (57.0 percent) of the world’s population lives in urban areas. More
than two-thirds of the world’s population (67.1 percent) now uses mobile with unique users now reaching 5.31 billion by the start of
2022, Global internet users have climbed to 4.95 billion as at the start of 2022, with internet penetration now at 62.5 of the world’s
total population.” (datareportal).

3. ACCESS TO THE INTERNET.
One beautiful thing that technology has made possible for everyone is convenience and ease, at the comfort of everyone’s corner,
internet can be accessed through technology faster and fast yielding results. This speed has been worked on overtime and keeps
getting better with the new emergence of improved technologies. There are different gadgets that can be used to access the
internet, these includes smart phones, desktops, laptops, iPad etc. Also, the growth of internet is event around the world.

7. DIGITAL DEVICES USED BY AUDIENCES
Devices used to connect to the internet are now sophisticated e.g. iPads, Tablets, Smart Phones, Laptops etc. and they are very easy
to move around unlike large and heavy computers designed in the past to connect to the internet. These devices are electronic and
can “create, generate, send, share, communicate, receive, store, display, or process information, and such electronic devices shall
include, but not limited to, desktops, laptops, tablets, peripherals, servers, mobile telephones, smartphones, and any similar storage
device.

11. HOW CONSUMERS SEARCH FOR INFORMATION
Few years ago, consumers made buying decisions based on adverts, news, referrals from people etc. However, technology has
changed the pattern. “A report by Econsultancy found out that 61 % of customers use search engines to aid them in product research
before they can make a buying decision”. Anything can be researched for with one click, service rendered, goods ordered for, bills
paid for, watch movies, conduct interviews, chat with family and friends, download music, buy houses etc.

14. WHAT CONSUMERS BUY ONLINE
The flexibility of online shopping has increased in recent times as consumers now explore to buy more online e.g. books, music, food,
clothes, tech products, etc. The inclusion of technology has increased competition among service providers who want more
consumers in their space, one advantage of technology is that it has given every business the equal opportunities to explore better
services online.

18. ONLINE VIDEO CONSUMPTION.
Delivering adverts for products and services has taken a new turn as online stores have found video contents as an attractive force
to bring consumers on board. “According to data collected by Statista, there were over three billion internet users watching
streaming or downloaded video at least once per month in 2022.

20. CONSUMER’S TREND
Consumer’s trend is progressive as it has become imperative right now for anyone who wants to do business i.e. buy or sell to be
part of the ever-evolving trend in the online space. The status quo cannot be maintained as technology will forever progress with
more modern ways of doing things. Consumers have unlimited access to available information online and this has created avenue to
ask for more and leverage on everything trending.

24. Summary.
Technology is a beautiful tool that has brought ease and development to consumers’ lives meeting all expectations, with the help of
internet consumers are better connected, better reached and things done in a much faster way(s) such that consumers can have right
access to information that will give them clear direction on where to go. The advancement of technology has also made business
online build capacity and better connectivity with consumers thereby allowing seamless flow of transactions. Keeping data and
working with them to know growth results has been made more simplified and this helps to have a robust track record of consumers.
Technology has also been designed that transactions are safe for consumers to do online and thereby allow for more demand and
speed of both technology and online businesses. The mark that technology has created in the lives of consumers is so significant that
everyone moves with the wave and not catching up might be a major setback for both consumers and online business owners.
Technology has come to stay, and technology is the future that everyone must live in. “Technology, the future of the human race”.
Reference.
Blogging wizard https://bloggingwizard.com/smartphone-statistic
Checkout Arizona https://checkoutmedia.kayako.com/article/15-understanding-consumer-s-local-search-behavior
Data reportal https://datareportal.com/global-digital-overview
Dave Chaffey https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Do Local https://dolocal.co.uk/google-my-business/how-often-do-consumers-search-for-local-businesses-online/
Gerda Grauberg (formerly Raag) https://www.njordlaw.com/legislative-changes-digital-sphere-will-make-life-easier-consumer-and-add-
obligations-businesses
Hootsuite https://blog.hootsuite.com/youtube-stats-marketers/
Impulse https://impulsepop.co.uk/online-sale-stats/
Impulse https://impulsepop.co.uk/online-sale-stats/
Insider https://www.businessinsider.com/what-people-buy-online-2013-1?r=US&IR=T
Jack Shephard https://thesocialshepherd.com/blog/video-marketing-statistics
Marketing Chart https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-117912

25. Marketing Chart https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-109352
Marketing Chart https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-115717
Neilpatel https://neilpatel.com/blog/creating-marketing-videos/
Unctad https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows
https://wccftech.com/ipad-market-share-q1-2021-counterpoint-research/