2. Introduction.
The historyofinternet begins with thedevelopment of theelectronic computers in the 1950s. It was invented
for themilitarypurposes and now it is a globalnetwork which changed theworld and our lives.
The Internet is a worldwide system of interconnected networks and computers.
ARPANET was thefirst operationalnetworkand thepredecessor developed bytheU.S.Department of
Defence.
The inventors ofthe WorldWide Web are Tim Berners-Lee and to a lesser Robert Kayo.Tim Berners-Lee is
theauthor ofHTTP, URI / URL and HTML technologies.In 1980, he worked as a software consultant at the
European Council for Nuclear Research. In Geneva he wrote theEnquire program for his own needs (English
Enquire, which couldbe translated as "Investigator"),which used random associations to store dataand laid
theconceptualbasis for theWorld WideWeb.
History of the Internet Timeline โ An Ever-Evolving Digital World.
In 1989, working at CERN on theorganization's internal network, Tim Berners-Lee proposed a global
hypertext project,now known as theWorldWide Web. The project involved thepublicationofhypertext
documents linked togetherbyhyperlinks,which would facilitatethesearch and consolidationofinformation
for CERN scientists. To implement the project,Tim Berners-Lee (along with his assistants) invented URIs, the
3. HTTP protocol,andtheHTML language.This is a technology,without which it is impossibleto imaginethe
modern Internet. In theperiodfrom 1991 to 1993, Berners-Lee perfected the technicalspecificationsof these
standards and published them. But,nevertheless, officiallytheyearof thebirth of theWorld WideWeb is
1989.
HOW PEOPLE USE THE INTERNET
SHOPPING
Online shopping is very popularnowadays. Peopleare so busy that theydo not want to go shopping after
work and waste time. It is much more comfortablesitting at homein a soft chairto shop online, while saving
time. Youcan buy anything from food,clothes,furniture, electronicequipment to diamonds from Tiffany.
You can also order foodonline, from fast foodto delicaciesfrom the restaurant.
4.
5. EDUCATION
The Internet provides an excellent opportunityforlearning. The huge resources of web sites help students
find theinformation theyneed therebyfacilitating learning.
The Internet can beused to find theright information, to write essays, reports, conduct research, to read
booksand much more.
There are many practicalexercises on theInternet for training in various subjects, for examplemathematics
or foreign languages.
WORKING
Unlimited opportunitiesgivesthe internet for work. Starting from ordinary officeaffairs, sending mail, ending
with grandiose projects.
6. Peoplecreate business online, offer theirservices. Peopleuse theInternet to become famous. For example,
recently blogging hasbecomevery popular.Thanks to Youtubetheyget millions of subscribers and become
world famous. Well-known bloggersreceive well-paidcontracts.
ENTERTAINMENT
The Internet is very widelyused for entertainment purposes. Peopleplaygames, spend time in social
networks, get acquainted on theInternet. You can also watch movies and TV shows online, watch videos in
YouTube.
7. COMMUNICATIONS
One of thevery important features of theInternet is theabilityto support communication. For example,it
used to be very expensive to call abroad.Now, with theInternet, youcan contact for free in applicationssuch
as Skype, WhatsApp,Viber and so on.
8. Access to the Internet.
In 2017, 90% of householdsin Great Britainhadinternet access, an increase from 89% in 2016 and 57%in
2006. In terms of access, 73% of adults accessed theinternet โon thegoโ using a mobilephoneor
smartphone, more than doublethe2011 rate of 36%.
๏ท In terms of purchases, 77% of adultsbought goodsorservices online, up from 53% in 2008.
๏ท Clothesor sports goodswere purchased by 56% ofadults, making these themost popularonline purchase in
2017.
๏ท In 2017, 93% of adults who hadbought online in thelast 12 months, haddone so from online sellers in theUK,
while 31% hadbought from sellers in otherEU countries and 31% hadbought from therest ofthe world.
9. Digitaldevices used by audiences.
Peoplecan access theinternet via different devises. As theanalysis shows, device usage varies from
generation to generationbased upon what the activityis. It can be desktop computer,laptop,tablet or
smartphone.
10. How customers searchfor information.
People use different search engines to find the information (Google, Bing, Yahoo!)
. Google
No need for further introductions. The search engine giant holds the first place in search with a stunning
difference of 66% from second in place Bing.
According to the latest netmarketsshare report (January 2018) 74.52% of searches were powered by
Google and only 7.98% by Bing.
Google is also dominating the mobile/tablet search engine market share with 93%!
2. Bing
Bing is Microsoftโs attempt to challenge Google in the area of search, but despite their efforts they still
did not manage to convince users that their search engine can produce better results than Google.
11. 3. Yahoo
Since October 2011 Yahoo search is powered by Bing. Yahoo is still the most popular email provider and
according to reports holds the fourth place in search.
What consumers buy online.
โAccording to statistics from Forrester Research analysing thebestselling products online, based on sales
levels for 2014, productsunder thecategories ofSoftware, Books, Music and Flowers are on thetop of the
ranking, with annual sales of $37.05 billion.Next in line, we have Computer Hardware, Consumer Electronics
and Office Supplies,with $22.8 billionannual sales. Yet, listing theprecise items best-selling right now isnโt
easy, as new releases displaceprevious top products.โ
Online videoconsumption.
"I likewatching beautyvideosby bloggerson my phonewhen I'm putting on my own makeup," says Veronica
in Chicago."It's kind of liketalking to a friend when I'm getting ready."
12. For travel and food videos, peopleprimarilywatch on theirdesktop or laptop."Iwatched a video about
Patagoniaon my computer," Kyliein New Yorksays. "I was alreadyon my computer going through some
emails and stuff, and it came up on my inbox."
Peoplewho watch beauty,fashion,entertainment,andpop cultureYouTubevideospreferto watch ontheir
smartphones.
Consumer trends.
Thanks to technology,lifehas changed a lot in thelast 5years. Electronic gadgetshavebecome an integral
part of life for almost every human being on earth. Each ofus in thehouse has a computer, a smartphone,a
laptop,atablet and we can not imagine our life without allof this. Of course, electronicgadgetsand the
Internet have changed and made our lifeeasier. All business can be done online, payfor utilities,order any
services and so on. Every daywe make purchases online and we do not need to spend time for shopping and
walking with heavy bags,as thedelivery of goodsis made directlyto thehouse.
Now it's very popularto watch videos in YouTube.Girls lookbeautybloggerswho talkabout cosmetics,
fashion trends, learn to applymakeup, cook,talkabout their travels and so on.
13. In YouTubeyou can learn everything,for example, how to repair an iPhoneor how to shoot a video, howto
work in Photoshop andso on. Just great interest is the video about a healthylifestyle,fitness and proper
nutrition.
And the popularityofsmartphoneswill not even argue. They are part of our lives. From themorning we wake
up thealarm clock in thesmartphone.
Thanks to various applications,we can make our lives better,for example, use slimming and calorie counting
apps, use appsto count theamount of water drunk per day,use fitness apps, learn foreign languages, listen
to booksand this list is endless.
14. In 2018 thenumber of Internet users pass the 4 billionmark. Peopleare so keen on theInternet that
sometimes theydo not notice that lifepasses by. Children playcomputergames, instead ofspending time
with friends. Parents do not spend timewith theirchildren, spending theirevenings in social networks. Young
peoplecoming on a date, sit in theirphones and do not communicate with each other.Peoplemove away
from each otherwhile being near.
The Internet and technologycertainlytakeup most ofour lives, but we must not forget that we are people
and we must harmoniously combine technologyandreallife and not changethe real lifeto virtual.