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Knowledge Management
Contents
1.Introduction
2.Why knowledge and knowledge management
3.What is KM
4.Knowledge Evolution Process
5.Types of Knowledge
6.KM Approaches – Overview
7.Knowledge Creation Model
What is Knowledge
Management?
What are your ideas?
What have you read?
What have you heard?
What do you imagine?
The difference between you and the fortune
500 could be small.
It lies in the way you manage your
knowledge
Message from KM Awarding Org.
Most Admired Knowledge Enterprise
(MAKE) Award
The Paradigm Shift
Networked Intelligence age
Beyond 21st Century
Industrial age 19th & 20th Century
Knowledge age
21st Century - TODAY
Info Tech age Late 20th Century
Agricultural age
Pre 19th Century
Hunter Gatherer Age
Why Knowledge
In an economy where the only certainty is
uncertainty, the one sure source of lasting
competitive advantage is knowledge
(Ikujiro Nonaka, 1991)
0
20
40
60
80
100
1982 1992 2000 2005
Intangible (%)
Tangible (%)
Sour: Brookings Institute.
Prof. Baruch Lev
Forces Driving Knowledge
Management
1. Increasing Domain Complexity: Intricacy of internal
and external processes, increased competition, and the
rapid advancement of technology all contribute to
increasing domain complexity.
2. Accelerating Market Volatility: The pace of change,
or volatility, within each market domain has increased
rapidly in the past decade.
3. Intensified Speed of Responsiveness: The time
required to take action based upon slight changes
within and across domains is decreasing.
4. Diminishing Individual Experience: High employee
turnover rates have resulted in individuals with
decision-making authority having less tenure within
their organizations than ever before.
So, what does this mean?
Faced with increased complexity, market
volatility and accelerated responsiveness,
today’s younger manager feels less
adequate to make the difficult decisions
faced each day.
KM is important for organizations that
continually face downsizing or a high
turnover percentage due to the nature of
the industry.
The Knowledge Challenge
Source: The Delphi Group, Inc.
The Productivity challenge
Average information worker spends over an
hour and a half on email each day, which is 20%
of their work time
Employees get 60-75% of their relevant
information directly from other people
More than 80% of the organization digitized
information reside in individual hard drives and
personal files (and thus not accessible)
Information worker productivity council research February 2004
The knowledge worker investment paradox, Gartner Research July, 2004.
Knowledge Management:
Is it that simple?
“Right information and
knowledge to the right person at
the right time”
KM Objective
What is KM?
 KM is the systematic, explicit and deliberate building, renewal and
application of knowledge to maximize an enterprise’s knowledge-
related effectiveness and returns from knowledge assets - K. Wiig
 It is the attempt to recognize what is essentially a human asset
buried in the minds of individuals, and leverage it into an
organizational asset that can be accessed and used by a broader
set of individuals on whose decisions the firm depends - Larry
Prusak
 A management philosophy that takes systematic and explicit
advantage of knowledge to make the organization act more
intelligently as well a a way to find, analyze, categorize critical
knowledge areas to make sure appropriate knowledge is available
when and where needed - Kimiz
What is Knowledge
Management?
• KM is the process of capturing a
company’s collective expertise
wherever it resides: in databases,
on paper, in people’s heads – and
distributing it to wherever it can help
produce the biggest payoff
(Hibbard, 1997)
•IM consists of preplanned responses to anticipated stimuli
•KM consists of unplanned (innovative) responses to surprise stimuli
KM is not Information Management
Data
Information
Knowledge
Experience
Advice
Learning
Errors
External Sources
History
Individual
Knowledge
Group
Knowledge
Organisational
Knowledge
Sources of Knowledge
Source of Knowledge
Data, Information, Knowledge and Events
Knowledge
InformationData
Information
System
Decision
Events
Use of
information
Knowledge
Data
Information
Knowledge
Wisdom
Raw / hard facts
Collection of related
data with context and
perspective
Organized information
that provides guidance
or initiates action
Understanding that
permits knowledge to
be used
Knowledge Hierarchy
Knowledge is a fluid mix of framed experience,
values, contextual information and expert insight
that provides a framework for evaluating and
incorporating new experiences and information.
 In organization knowledge is embedded not only in
documents, repositories but also in organizational
routines, processes, practices and norms.
Knowledge exists within people, part and parcel of
human complexity and unpredictability.
Knowledge Evolution Process
Easier to
replicate
Leads to
competency
Explicit
Tacit
Hard to articulate
Harder to transfer
Skills and experience
Contributes to
efficiency
Easier to
document
and share
20%
80%
Knowledge Type
From Tacit to Articulate knowledge
“We know more than we can tell.”
Michael Polanyi, 1966
TacitArticulated
High Low
MANUAL
How to
play
soccer
Codifiability
From Tacit to Articulate knowledge
Knowledge Type
Knowledge Taxonomies
• ProceduralKnow-how: it is the process, procedures, techniques
and tools you use to get something done
• CausalKnow-why: it relates to strategic insight –
understanding your role, and the value of your decision
• Pragmatic/Know-what: facts required to complete a task
• RelationalKnow-who: knowledge about relationships,
contacts, networks, who to call on for help, etc
• SpaceKnow-where: ability that some people have for
navigating through and finding the right information
• TimeKnow-when: the sense of timing to do something
• DeclarativeKnow-fact: true or false
Why knowledge remains tacit?
 Lack of Reward
 Unawareness(autom
atic knowledge)
 Communication Skill
 Concept Formulation
 Trust
 Knowledge-based
Culture
 ??
KM Approach and Model
KM Approaches
Strategy
PersonalizationCodification
Combination
KM Approaches-Codification
Strategy
Codification
Plus Points
Knowledge is always available
Particularly suitable for frequent re-use
Can be passed on quickly and easily, high degree
of distribution
Negative Point
Codification is complex and time-consuming
Documented knowledge can quickly become
obsolete
Complicated wording or terminology makes
knowledge difficult to absorb
Context cannot be fully described/provided
Some knowledge cannot be made explicit
Different mental models prevent direct use of
documented knowledge
KM Approaches-Personalization
Strategy
Personalization
Plus Points
Knowledge is always up-to-date
Complexity of knowledge transfer
can be adapted to the situation
Creative innovation possible during
transfer
Negative Point
Complicated search for the right
person
The right person is not available
Personal aversion
Critical success always required
KM Components
Knowledge Management
People Technology Content Processes
Attitude, Innovation,
Skills, competencies,
Motivation, Trust
Organization,
Vision/Mission
Databases,
Intranets,
Email,
Automation,
Decision Tools,
Networks
Tacit,
Implicit,
Explicit
KM Maps,
Workflow Integration,
Best practices,
Business Intelligence
I I
G
I I
I
II
I
O
G
I
Socialization Externalization
CombinationInternalization
O
G
G
G
G
Learning and
acquiring new tacit
knowledge in
practice
Systemizing and
applying explicit
knowledge and
information
Tacit knowledge
Explicit knowledge
Explicitknowledge
Sharing and creating
tacit knowledge
through direct
experience
Articulating tacit
knowledge through
dialogue and reflection
SECI Spiral Model
Knowledge Conversion Modes –
SECI Model
Socialization
• Empathizing
• Share tacit
knowledge
among
individuals
• E.g. Face to
face
interaction
Externalization
• Articulating
• Formulate
techniques
to articulate
tactic
knowledge
• E.g. Use of
metaphors,
analogies
Combination
• Combine
internal and
external
knowledge
• E.g. product
reports,
market data
Internalization
• Embody
explicit
knowledge
to become
part of
individuals
knowledge
base
• E.g. learning
by doing
Tacit Tacit Tacit Explicit Explicit Explicit Explicit Tacit
Strategic Quality – IBM Daksh Business Process Services Philippines
Model Continuity
Four Characteristics of Ba
ORIGINATING BA INTERACTING BA
CYBER BAEXERCISING BA
Place where individuals
share feelings, emotions,
experiences
Place where dialogue and
metaphors help transform
tacit knowledge
Place of interaction in the
virtual world through use
of technology
Place to continuously learn
by self-refinement
Extended SECI Model
7C Model
Value Creation Model
Management for Knowledge
Creation
Top management is the provider of “Ba” for
knowledge creation
Leaders must support emerging processes with
visionary proposals and personal commitment
Management must realize that knowledge needs
to be nurtured, supported, enhanced and cared
for
Integrated View
Data
Information
Knowledge
Knowledge
Conversion
Facts
Context
Internalization
WisdomSocialization
Externalization
Combination
Explicit
Knowledge
Concepts
Process
Produce
Principles
Tacit
Knowledge
Experience
Subjective
Insights
Doing
(action)

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Knowledge management

  • 2. Contents 1.Introduction 2.Why knowledge and knowledge management 3.What is KM 4.Knowledge Evolution Process 5.Types of Knowledge 6.KM Approaches – Overview 7.Knowledge Creation Model
  • 3. What is Knowledge Management? What are your ideas? What have you read? What have you heard? What do you imagine?
  • 4. The difference between you and the fortune 500 could be small. It lies in the way you manage your knowledge Message from KM Awarding Org. Most Admired Knowledge Enterprise (MAKE) Award
  • 5. The Paradigm Shift Networked Intelligence age Beyond 21st Century Industrial age 19th & 20th Century Knowledge age 21st Century - TODAY Info Tech age Late 20th Century Agricultural age Pre 19th Century Hunter Gatherer Age
  • 6. Why Knowledge In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge (Ikujiro Nonaka, 1991) 0 20 40 60 80 100 1982 1992 2000 2005 Intangible (%) Tangible (%) Sour: Brookings Institute. Prof. Baruch Lev
  • 7. Forces Driving Knowledge Management 1. Increasing Domain Complexity: Intricacy of internal and external processes, increased competition, and the rapid advancement of technology all contribute to increasing domain complexity. 2. Accelerating Market Volatility: The pace of change, or volatility, within each market domain has increased rapidly in the past decade. 3. Intensified Speed of Responsiveness: The time required to take action based upon slight changes within and across domains is decreasing. 4. Diminishing Individual Experience: High employee turnover rates have resulted in individuals with decision-making authority having less tenure within their organizations than ever before.
  • 8. So, what does this mean? Faced with increased complexity, market volatility and accelerated responsiveness, today’s younger manager feels less adequate to make the difficult decisions faced each day. KM is important for organizations that continually face downsizing or a high turnover percentage due to the nature of the industry.
  • 9. The Knowledge Challenge Source: The Delphi Group, Inc.
  • 10. The Productivity challenge Average information worker spends over an hour and a half on email each day, which is 20% of their work time Employees get 60-75% of their relevant information directly from other people More than 80% of the organization digitized information reside in individual hard drives and personal files (and thus not accessible) Information worker productivity council research February 2004 The knowledge worker investment paradox, Gartner Research July, 2004.
  • 11. Knowledge Management: Is it that simple? “Right information and knowledge to the right person at the right time” KM Objective
  • 12. What is KM?  KM is the systematic, explicit and deliberate building, renewal and application of knowledge to maximize an enterprise’s knowledge- related effectiveness and returns from knowledge assets - K. Wiig  It is the attempt to recognize what is essentially a human asset buried in the minds of individuals, and leverage it into an organizational asset that can be accessed and used by a broader set of individuals on whose decisions the firm depends - Larry Prusak  A management philosophy that takes systematic and explicit advantage of knowledge to make the organization act more intelligently as well a a way to find, analyze, categorize critical knowledge areas to make sure appropriate knowledge is available when and where needed - Kimiz
  • 13. What is Knowledge Management? • KM is the process of capturing a company’s collective expertise wherever it resides: in databases, on paper, in people’s heads – and distributing it to wherever it can help produce the biggest payoff (Hibbard, 1997)
  • 14. •IM consists of preplanned responses to anticipated stimuli •KM consists of unplanned (innovative) responses to surprise stimuli KM is not Information Management
  • 17. Data, Information, Knowledge and Events Knowledge InformationData Information System Decision Events Use of information Knowledge
  • 18. Data Information Knowledge Wisdom Raw / hard facts Collection of related data with context and perspective Organized information that provides guidance or initiates action Understanding that permits knowledge to be used Knowledge Hierarchy
  • 19. Knowledge is a fluid mix of framed experience, values, contextual information and expert insight that provides a framework for evaluating and incorporating new experiences and information.  In organization knowledge is embedded not only in documents, repositories but also in organizational routines, processes, practices and norms. Knowledge exists within people, part and parcel of human complexity and unpredictability.
  • 21. Easier to replicate Leads to competency Explicit Tacit Hard to articulate Harder to transfer Skills and experience Contributes to efficiency Easier to document and share 20% 80% Knowledge Type
  • 22. From Tacit to Articulate knowledge “We know more than we can tell.” Michael Polanyi, 1966 TacitArticulated High Low MANUAL How to play soccer Codifiability
  • 23. From Tacit to Articulate knowledge
  • 25. Knowledge Taxonomies • ProceduralKnow-how: it is the process, procedures, techniques and tools you use to get something done • CausalKnow-why: it relates to strategic insight – understanding your role, and the value of your decision • Pragmatic/Know-what: facts required to complete a task • RelationalKnow-who: knowledge about relationships, contacts, networks, who to call on for help, etc • SpaceKnow-where: ability that some people have for navigating through and finding the right information • TimeKnow-when: the sense of timing to do something • DeclarativeKnow-fact: true or false
  • 26. Why knowledge remains tacit?  Lack of Reward  Unawareness(autom atic knowledge)  Communication Skill  Concept Formulation  Trust  Knowledge-based Culture  ??
  • 29. KM Approaches-Codification Strategy Codification Plus Points Knowledge is always available Particularly suitable for frequent re-use Can be passed on quickly and easily, high degree of distribution Negative Point Codification is complex and time-consuming Documented knowledge can quickly become obsolete Complicated wording or terminology makes knowledge difficult to absorb Context cannot be fully described/provided Some knowledge cannot be made explicit Different mental models prevent direct use of documented knowledge
  • 30. KM Approaches-Personalization Strategy Personalization Plus Points Knowledge is always up-to-date Complexity of knowledge transfer can be adapted to the situation Creative innovation possible during transfer Negative Point Complicated search for the right person The right person is not available Personal aversion Critical success always required
  • 31. KM Components Knowledge Management People Technology Content Processes Attitude, Innovation, Skills, competencies, Motivation, Trust Organization, Vision/Mission Databases, Intranets, Email, Automation, Decision Tools, Networks Tacit, Implicit, Explicit KM Maps, Workflow Integration, Best practices, Business Intelligence
  • 32. I I G I I I II I O G I Socialization Externalization CombinationInternalization O G G G G Learning and acquiring new tacit knowledge in practice Systemizing and applying explicit knowledge and information Tacit knowledge Explicit knowledge Explicitknowledge Sharing and creating tacit knowledge through direct experience Articulating tacit knowledge through dialogue and reflection SECI Spiral Model
  • 33. Knowledge Conversion Modes – SECI Model Socialization • Empathizing • Share tacit knowledge among individuals • E.g. Face to face interaction Externalization • Articulating • Formulate techniques to articulate tactic knowledge • E.g. Use of metaphors, analogies Combination • Combine internal and external knowledge • E.g. product reports, market data Internalization • Embody explicit knowledge to become part of individuals knowledge base • E.g. learning by doing Tacit Tacit Tacit Explicit Explicit Explicit Explicit Tacit
  • 34. Strategic Quality – IBM Daksh Business Process Services Philippines Model Continuity
  • 35. Four Characteristics of Ba ORIGINATING BA INTERACTING BA CYBER BAEXERCISING BA Place where individuals share feelings, emotions, experiences Place where dialogue and metaphors help transform tacit knowledge Place of interaction in the virtual world through use of technology Place to continuously learn by self-refinement
  • 39. Management for Knowledge Creation Top management is the provider of “Ba” for knowledge creation Leaders must support emerging processes with visionary proposals and personal commitment Management must realize that knowledge needs to be nurtured, supported, enhanced and cared for