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Social Media Report

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Jasmine Kwan
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Social  Media  Audience  Analysis
Challenge   MCM has a substantial following on each of it’s social media pages. However, not much interaction occurs between us and our followers. How can we create a compelling narrative within each channel that will stimulate discussion and interaction in order to promote play & innovation?
Pain  Points  |  What  can  be  improved? Low  Engagement  -­‐  Boilerplate  Content  -­‐  Inconsistent
Play  &  Innovation! What  is  our  purpose?  What  is  our  WHY?
Analytics  Data  |  Who  &  Where source: mcm.org google analytics source: mcm.org google analytics Which segment drives the most value?
Instagram  |  What  is  the  value  of  Instagram? Highest  engagement  rate!  (per  follower)   58  X  MORE  THAN  FACEBOOK   120  X  MORE  THAN  TWITTER Visual
Instagram  |  What  is  our  objecKve? Promote Play & Innovation by publishing fun and engaging content that shows our followers how they can interact with our exhibits
Instagram  |  Our  Audience via Instagram @raisingbuddies via Instagram @raisingbuddies via Instagram @raisingbuddies
Instagram  |  Insights  &  RecommendaKon MOMS Consistency  is  key! Need    focused  and  specific  content   Aesthetic!   Gif  it  :)  
Instagram  |  Gifing  it!  
TwiVer  |  What  is  our  objecKve? Promote play & innovation by connecting with our followers through direct conversation and stimulating discussion
TwiVer  | Teachers,  Educators,  and  Parents   Conversational  vs  Promotional “Hey teachers! Tweet us your best classroom artwork — while you’re at it come check out Art Jam http:// www.mcm.org/visit/exhibits/art-jam/ .” “Have you come to the new Superheroes Experience on the 4th floor?! Tweet us a photo of your favorite superhero for a chance to win free passes”
Metrics  |  How  will  we  measure  success? Follower  growth  rate   Clickthroughs   Growth  of  hashtags   #
Metrics  |  How  will  we  measure  success? Instagram StarKng   Followers Monthly  Goal #  of  posts #  of   comments #  of  likes #  clicks  to   website #  new   followers Monthly  Social  Media  Overview…  
Source:OvativeGroupSnapchat  |    👻 Unique  opportunity  to   engage  with  our  visitors Geofilters  —  encourage  museum  selfies   and  engagement  on  other  social  channels    
Conclusion  |  What  did  I  learn?  Other  insights Instagram = most opportunity People have a strong interest in local businesses and influencers be intentional Challenges?

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Social Media Report

  • 2. Challenge   MCM has a substantial following on each of it’s social media pages. However, not much interaction occurs between us and our followers. How can we create a compelling narrative within each channel that will stimulate discussion and interaction in order to promote play & innovation?
  • 3. Pain  Points  |  What  can  be  improved? Low  Engagement  -­‐  Boilerplate  Content  -­‐  Inconsistent
  • 4. Play  &  Innovation! What  is  our  purpose?  What  is  our  WHY?
  • 5. Analytics  Data  |  Who  &  Where source: mcm.org google analytics source: mcm.org google analytics Which segment drives the most value?
  • 6. Instagram  |  What  is  the  value  of  Instagram? Highest  engagement  rate!  (per  follower)   58  X  MORE  THAN  FACEBOOK   120  X  MORE  THAN  TWITTER Visual
  • 7. Instagram  |  What  is  our  objecKve? Promote Play & Innovation by publishing fun and engaging content that shows our followers how they can interact with our exhibits
  • 8. Instagram  |  Our  Audience via Instagram @raisingbuddies via Instagram @raisingbuddies via Instagram @raisingbuddies
  • 9. Instagram  |  Insights  &  RecommendaKon MOMS Consistency  is  key! Need    focused  and  specific  content   Aesthetic!   Gif  it  :)  
  • 11. TwiVer  |  What  is  our  objecKve? Promote play & innovation by connecting with our followers through direct conversation and stimulating discussion
  • 12. TwiVer  | Teachers,  Educators,  and  Parents   Conversational  vs  Promotional “Hey teachers! Tweet us your best classroom artwork — while you’re at it come check out Art Jam http:// www.mcm.org/visit/exhibits/art-jam/ .” “Have you come to the new Superheroes Experience on the 4th floor?! Tweet us a photo of your favorite superhero for a chance to win free passes”
  • 13. Metrics  |  How  will  we  measure  success? Follower  growth  rate   Clickthroughs   Growth  of  hashtags   #
  • 14. Metrics  |  How  will  we  measure  success? Instagram StarKng   Followers Monthly  Goal #  of  posts #  of   comments #  of  likes #  clicks  to   website #  new   followers Monthly  Social  Media  Overview…  
  • 15. Source:OvativeGroupSnapchat  |    👻 Unique  opportunity  to   engage  with  our  visitors Geofilters  —  encourage  museum  selfies   and  engagement  on  other  social  channels    
  • 16. Conclusion  |  What  did  I  learn?  Other  insights Instagram = most opportunity People have a strong interest in local businesses and influencers be intentional Challenges?