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Why YourSocial Media Content Strategy            Sucks      (And How to Fix It)                            #GeekendSM
About Meghan                                                          #GeekendSMSocial Media Director at Girl Scouts – Nor...
The Value                                             #GeekendSM• Raise   awareness, increase retention and generate leads...
DEVELOP A SOCIAL MEDIA  CONTENT STRATEGY                  #GeekendSM
Set Goals                                                                 #GeekendSM• What are you trying to accomplish?• ...
Determine Voice                                                 #GeekendSM• Voice & tone are what set youapart from your c...
Create Engaging                                                   #GeekendSM     ContentWhen Creating Content…   • Use Vis...
Publishing                                                                    #GeekendSMWHEN you say something is just as ...
Measure & Report                 #GeekendSM • Listen to what people are saying (or not saying) • Look at analytics – both ...
Content Categories That   We Can’t Resist                    #GeekendSM
Tell Me a   #GeekendSM  Story
Tap Into My Emotions   #GeekendSM
Make Me Laugh   #GeekendSM
Teach Me Something      #GeekendSM      (provide value)
Give Me a Voice   #GeekendSM
Be Relevant   #GeekendSM
Inspire Me   #GeekendSM
Reward Me   #GeekendSM
Creative is Content   #GeekendSM
Creative is Content   #GeekendSM
Creative is Content   #GeekendSM
Creative is Content   #GeekendSM
Resources               #GeekendSMVisual Content    PicMonkey    iMovie    Visual.lyScheduling    HootSuite    Tweetdeck  ...
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Why Your Social Content Strategy Sucks and How to Fix It

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Geekend 2012 presentation on social media and content marketing.

Published in: Technology, Business
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Why Your Social Content Strategy Sucks and How to Fix It

  1. 1. Why YourSocial Media Content Strategy Sucks (And How to Fix It) #GeekendSM
  2. 2. About Meghan #GeekendSMSocial Media Director at Girl Scouts – North Carolina Coastal PinesWorked with brands such as AOL, Glamour, The Pampered Chef, The SportsClub/LA and Kaplan UniversityGraduate of Elon University M.A. in Interactive Media@meghangargan | #GeekendSM
  3. 3. The Value #GeekendSM• Raise awareness, increase retention and generate leads• Control, moderate and get involved• Gain valuable consumer insight• Provide amazing customer service and drive brand loyalty• But it’s a crowded field – how do you get noticed?
  4. 4. DEVELOP A SOCIAL MEDIA CONTENT STRATEGY #GeekendSM
  5. 5. Set Goals #GeekendSM• What are you trying to accomplish?• How will you measure your success?• How does social media integrate with my other marketing efforts?Determine what platforms work best for your brand. Tip: Create a strategic plan that outlines your goals, the tactics you’ll use to accomplish these goals and the KPIs you’ll show to determine the level of success. Goal + Tactic + KPI = ROI
  6. 6. Determine Voice #GeekendSM• Voice & tone are what set youapart from your competitors• Should be instantly recognizable• Define target audienceTip: Your social voice can be more conversational and should betransparent and accessible.
  7. 7. Create Engaging #GeekendSM ContentWhen Creating Content… • Use Visuals • Incorporate CTAs • Be Concise • Optimize for PlatformsTip: Create a content calendar using themes to keep your contentstructured and organized!
  8. 8. Publishing #GeekendSMWHEN you say something is just as important as WHAT you’resaying!• Use scheduling resources & tagging• Timing, frequency & consistencyTip: Tip: While Pinterest is a relatively new social network, make sure youspace out pins so you don’t appear spammy or overwhelm people’s feeds.LinkedIn follows similar rules as Facebook – make sure that your content isrelevant to your LinkedIn and Pinterest audiences.
  9. 9. Measure & Report #GeekendSM • Listen to what people are saying (or not saying) • Look at analytics – both engagement metrics as well as reach, impressions and clicks • Leverage data to influence future content
  10. 10. Content Categories That We Can’t Resist #GeekendSM
  11. 11. Tell Me a #GeekendSM Story
  12. 12. Tap Into My Emotions #GeekendSM
  13. 13. Make Me Laugh #GeekendSM
  14. 14. Teach Me Something #GeekendSM (provide value)
  15. 15. Give Me a Voice #GeekendSM
  16. 16. Be Relevant #GeekendSM
  17. 17. Inspire Me #GeekendSM
  18. 18. Reward Me #GeekendSM
  19. 19. Creative is Content #GeekendSM
  20. 20. Creative is Content #GeekendSM
  21. 21. Creative is Content #GeekendSM
  22. 22. Creative is Content #GeekendSM
  23. 23. Resources #GeekendSMVisual Content PicMonkey iMovie Visual.lyScheduling HootSuite Tweetdeck BufferMeasurement Facebook Analytics TwitterCounter Bit.ly or Owl.lyEducational Resources Mashable Social Media Examiner Hubspot TechCrunch

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