PRESENTATION ON ADVERTISING AGENCY, HISTORY,ROLE,IMPORTANCE, AND SELECTION OF ADVERTISING AGENCY.

1. PRESENTATION ON
ADVERTISING AGENCY,
HISTORY,ROLE,INPOTANCE, AND
SELLECTION OF ADVERTISING
AGENCY.
PRESENTED BY:
JANAK SECKTOO
16PBA036
MBA 3RD SEM.

2. DEFINATION OF AD AGENCY
 “Advertising agency is a marketing service firm
that assists its client in planning, preparing,
implementing and evaluating various activities
of advertising campaign.”
-Philip Kotler

3. MEANING
 An advertising agency or ad agency is a
service business dedicated to creating, planning and
handling advertising (and sometimes other forms
of promotion) for its clients.
• An Advertising Agency or ad agency is a service
provider that works for clients to create an effective
and goal oriented advertising campaign aimed at
representing the Company positively in the eyes of
its target customers.

4. HOSTORY
 The first acknowledged advertising agency was
William Taylor in 1786. Another early agency,
started by James 'Jem' White in 1800 at Fleet
Street, London, eventually evolved into White Bull
Holmes, a recruitment advertising agency, that went
out of business in the late 1980s. In 1812 George
Reynell, an officer at the London Gazette, set up
another of the early advertising agencies, also in
London. This remained a family business until 1993,
as 'Reynell & Son,' and is now part of the TMP
Worldwide agency (UK and Ireland) under the
brand TMP Reynell. Another early agency that
traded until recently, was founded by Charles
Barker, and the firm he established traded as

5. Role of Advertising
Agencies
• Advertising agency is a service provider that helps its
clients by developing suitable ad campaigns for
them.
• Their aim is to represent its clients' products and
services before customers in such a way that a
positive image is created in their minds.
• Advertising agency's role start with the identification
of its clients' goals and objectives.
• This turns out to be of immense value in planning and
creating the future course of action concerning ad

6. Benefits of using an Advertising
Agency
1. They have the ability to buy media in bulk at
rates that a single business cannot obtain.
2. They are educated as to the best times and
places to run ads to reach your target market,
ultimately minimizing wastage
3. They can help you fine tune your target
market so that the message is designed to
reach those you want to reach.
4. Easily Administered