To view this presentation, first, turn up your volume and second, launch the self-running slide show.
Along the way we’ve discovered…
The first rule is: Treat your audience as king.
The second rule is: Spread ideas and move people.
Rule number 4: Practice design, not decoration.
The next rule is: Help them see what you are saying.
They’re there to see you. To be inspired by your message…
…and witness the quality of your thought.
Your audience didn’t show up to read your 60 page on screen dissertation.
The Montana Radio Company’sphilosophy is simple,Local media owned and operated by real people.• provide quality programming forwhich our listeners will bepassionate• effective advertising strategiesresulting in higher revenues for ourclients• compassionate public servicethrough which life in our WesternMontana communities will beenriched.
Objectives1. Increase revenue2. Increase new customers from referral3. Create large market awareness and point ofdifferent from competitors4. Expand market share in soft economy
The Montana Radio Company designs all of our radioadvertising campaigns to work in conjunction with referral.We want to encourage old and current customers that havedone business with you in the past to encourage otherpotential customers to trade with your company today.Those customers just need to bereminded and radio helps to reinforcethat referral.When a prospective customer hears, reads or sees, and then they hear arecommendation from a friend or family member, they are 6 to 8 times morelikely to shop at your business.
Think of each advertising avenue as its owntheatre.Each theatre has a set number of audiencemembers.The audience needs to be communicated withenough frequency to cause them to act.When a business spreads out their marketing budget over too many mediatheatres, not enough awareness, understanding and trust is created to movethe audience.
Awareness occurs when a customerknows who your business is and what yousell.Understanding occurs when consumersknow why they should visit your business.Trust is achieved when consumers areeffectively walked thru this cycle, with theend result being action.