advertising agency and its function by Jiyas k

1. JIYAS K
MBA Marketing
IMK TRIVANDRUM

2. ADVERTISING AGENCY
Firm that
1)Creates new promotional ideas,
2)Designs print, radio, TV, and internet advertisements
3)Books advertisement space and time,
4)Plans and conducts advertising campaigns,
5)Commissions research and surveys, and
6)Provides other such services that help a client in entering
and succeeding in a chosen market

3.  An advertising agency is a service business dedicated
to creating, planning and handling advertising for its
clients
 It is service provider that works for clients to create an
effective and goal oriented advertising campaign
aimed at representing the company positively in the
eyes of its target customers

4. Functions
1.Account planning
Advertising agencies typically have account planners
who work as the go-between for the client and the
agent. They ensure that client needs are expressed to
the research and creative teams.

5.  Marketing research
Advertising agencies work with companies to establish
the characteristics of their target markets through
marketing research.
 Creative
Advertising agencies are known for their creative
output, which can include website design, advertising
copy, magazine advertisements, and radio and
television commercials.

6.  Selling Advertising Space
In the process, they work to secure advertising
placements for customers either online, in print, on
television or on the radio.

7.  THANK YOU