Big Blue Q - Grill and BBQ Tags:grill, bbq, weber grill win, weber grill, bbq weber, get, free,

1. Big Blue Consultants, LLC
Winston Arnold
Elizabeth Combs
Jeremy Glahn
Ravi Mahajan
Scott Moody
Eric Mueller
David Nelson
Tiffany Owens
Travis Russell
Carrie Skinner

2. BigBlueQ
BBQ of Champions

3. Our Core Theme and Identity
• Slow-cooked, fast service B-B-Q
• Close to campus, home-cooked, fast-paced – blue
ocean teritority
• Fast, High Quality, Locally Sourced, On Campus,
Open Late

4. Our Target Market
• Description of target market, in terms of
Heart of UK campus, close to Downtown
UK students, faculty, and staff
Downtown Professionals
Urban Dwellers
Fast Service, Slow Cookin’
Service Dimension – made to order, simplistic menu with
multiple options

5. Core Strategy
• Proximity to Campus and Downtown, Good Food &
Fast Service, Blue Ocean Space, Comfort Product
• Generic strategy type
– Low-cost, Differentiation in Cuisine and Service
• Critical success factors
– Strategic Space – B-B-Q currently unavailable within walking
distance of campus and downtown
– Activity – Fast Service, Good/Slow-Cooked Food
– Factors – Open Late, Quick, High Quality, Affordable
• Your capabilities
– Locally-Sourced, Service

6. Menu
Pick Your Sandwich
• Pulled Pork
• Pulled Chicken
• Beef Brisket
Pick Your Sauce
• Bourbon glaze
• Honey BBQ
• Sweet and Tangy
• Original BBQ
• Rich and Sassy
• Habanero
• Buffalo
• Memphis BBQ
• Texas Pit
• Bombay Spice
• Southern Style

7. Menu
Pick Your Sides
• Mac & cheese
• Baked Beans
• Fried Pickles
• French Fries
• Coleslaw
• Cornbread
Pick Your Beverage
• Coke
• Diet Coke
• Sprite
• Mello Yello
• Dr. Pepper
• Sweet Tea
• Un-sweet Tea
• Lemonade

8. Signature Dish
• Pulled Pork sandwich with Bourbon Glaze served
with choice of two sides and a beverage

9. Principal Competitors
Billy's
• Major B-B-Q
Competitor
• Sit Down, Full-Service
Restaurant
• Families,
Professionals
Butt Rub
• B-B-Q
• Sit Down, Full-Service
Restaurant
• Families,
Professionals
J.J. McBrewster’s
• B-B-Q
• Sit Down, Full-Service
Restaurant
• Families,
Professionals

10. Principal Competitors
Qdoba
• Mexican Grill
• Made to Order, Quick &
Affordable, Open Late
• Students, Professionals
Raisin’ Cane’s
• Chicken Fingers & French Fries
• Quick, Open Late, Drive-Thru
Available
• Students

12. Big Blue QBig Blue Q Raising Canes
Qdoba
Location: 535 South Upper Street
•First Floor of Center Court Complex
•Across the street from UK
•Next to E-Campus

13. Billy’s Bar-B-Q
Qdoba
Big Blue QBig Blue Q Raising Canes
Butt Rubb BBQ
Location: 535 South Upper Street
•First Floor of Center Court Complex
•Across the street from UK
•Next to E-Campus

14. Billy’s Bar-B-Q
Big Blue QBig Blue Q
Butt Rubb BBQ
J.J. McBrewster’s
Location: 535 South Upper Street
•First Floor of Center Court Complex
•Across the street from UK
•Next to E-Campus

18. Physical
Characteristics
• Seating
– Indoor and limited Patio
– 75-80 max capacity
• Tables
– Miss-matched wooden tables and booths
with miss-matched wooden chairs
– Water proof UK plaid table cloths
• Décor
– UK memorabilia
– Sports-themed
– Wood panels
• Lighting
– Overhead lamp lighting with a little spot
lighting
• Music/Entertainment
– 2 -3 TVs for sports, games, and
UK/Lexington news
– Upbeat music

19. Staffing Plan
Front of the House
• General manager
• 3 Line Attendants
• 2 Cash Register Operators
• 2 Bus Boys
Back of the House
• Pit Master
• 2 Line Cooks
• 1 Dishwasher

20. Marketing Plan
Student Coupon Books
• Full-page ad in Kernel
• Coupons with Discounts
• Booths and samples during
Campus fairs (K-week)
Mailings/Flyers for Downtown
Dwellers
Mailings to nearby residents,
dorms, and other student
housings.
Flyers with Promotions and
Coupons posted in Downtown and
Campus Apartment Complexes
Social Media
•Facebook Page
-Contests
-Facebook Ads
•Twitter
•Google Adwords

21. Marketing Plan
UK Affiliates and Families:
Family Night: “Kids Eat Free”
every Wednesday.
Partner with campus
organizations to raise money for
their philanthropic causes.
Promotions and discounts based
on UK Sports outcomes and
points.
Downtown Professionals:
• Business card fish-bowl for a free
meal (1/week).
• Flyers and coupons delivered to
downtown businesses.
• Catering availability for large
parties at downtown businesses.
*Loyalty card for 10th
meal free

22. Annual Gross Revenue
Budget Item Amount
Revenue per Day $ 3276
Food Cost per Day * $ 820
Food % of Revenue 25%
$ 896,440
* Food costs
• Tally up Kroger prices of all ingredients
• Calculate Kroger price per serving
• Per serving wholesale cost is 50%

23. • Concluding comments
– Why will your business plan work?
• Because of strategy?
• Unique insights/perspective?
• Implementation and execution?