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1. Film Poster Analysis
The Silence of the Lambsis a psychological thrillerfromthe 90s, renownedforitschilling
storyline andbrutal attacks, all of whichthe audience love.Asasequel tothisfilm,Hannibal
was releasedinthe early2000s, followedbytwoprequels:Red DragonandHannibal rising,
provingitspopularityamongstthe horrorfansof the 90s.
The main image of the filmposterincludesaclose upshotof a youngwoman,who is
presumably the maincharacterof the film.Itis predominantlyablackand white shot,with
shadowsformingaroundthe rightside of herface,creatingmysteryandsuggestingthere may
be a darkerside toher character,intriguingthe audience.However,the character’seyes
appearto be ina deeporange colourwhichdrawsattentiontohereyesandbuildscuriosity
for the audience.Thisorange colourtheme of the image iscontinuedwithamothsubstituting
hermouth,usingyellows,blacksandoranges,contrastingagainstthe blackandwhite theme
of the image.The mothcouldbe usedto representsilence ortogive awaya part of the film,
whichencouragesthe audience towanttosee more.
The orange colourtheme iscontinuedwiththe titleof the filmbeing inanorange,sansserif
font.Thisis usedagainstthe blackbackgroundof the image to catch the viewer’seyeandto
make the postermore effective overall.A shorttag line/captionisusedbeneaththe title,
usinga white fontboxedinablack blockto ensure itcan be seenbythe audience.‘Fromthe
terrifyingbestseller’setshigh expectationsforthe filmandtherefore makesthe viewers
eagerto see the film,makingthe postermore successful.Abovethe title thereare three
namesof the actors that playthe maincharacters,these are oftenincludedto reacha wider
audience andto ensure the filmisas popularasit can be andusingthe white fontmakes
these namesstandoutto the consumer. Thiscaptionalsoconfirmsthatthe filmisbasedona
novel,whichalsoattractsa wideraudience aspeople whohave readandenjoyedthe book
will be wantingtosee the film,therefore thisenticesmore viewersandmakesthe filmmuch
more successful.
Additional informationisincludedatthe bottomof the page whichis oftenobligatoryforfilm
postersthatdoesnot particularlyconcernthe audience butcompletesthe posterandmakes
it lookprofessional,improvingthe overall lookof the poster.
From researchingthe film,the targetaudience appearstobe mature teenagers(18+) and
older,thisisexemplifiedbythe caption,callingit‘terrifying’andsuggestingitisnotsuitable
for the youngeraudience.Also,the charactersinthe filmare all fairlyyoung,meaningthey
couldbe usedto attract an audience of asimilarage so theyfeel asthoughtheycanrelate to
the characters, makingthe filmmore successful and enjoyable for the audience(s).