Rıfat Karabeyoğlu proposes creating a renewable energy company called "Use of Nature". The company will focus on developing renewable energy sources like solar, wind, and geothermal to provide clean energy without harming the environment. Renewable energy is one of the fastest growing sources of energy worldwide and will account for nearly half of increased global energy needs by 2035, driven largely by growth in China and India. "Use of Nature" will have a competitive advantage through renewable energy's repeatability without depletion, zero contribution to global warming or pollution, and potential for lower long-term costs including health savings. Karabeyoğlu recommends the company promote efficient renewable technologies to provide universal clean energy access by 20

1. Karen Howells
ENGG 437 : Entrepreneurship And Leadership
Assignment 2 : The Business Idea
Rıfat Karabeyoğlu
271290
Computer Engineering

2. Dream Company.

3. Company Name: Use of Nature
Company Logo:
Company Sector: Renewable Energy Sources
Purpose of the Company: My Company will not harm the
environment, the find new sources of energy.
A Brief Description of My Business: My business renewable
energy is energy that comes from natural resources such as
sunlight, wind, rain, tides, waves and geothermal heat.

4. The Market Potential and Business Opportunity.
Renewable energy will be the fastest-growing source of energy
throughout the world over the next 28 years, helping to meet a
projected 49% increase in world energy use, according to DOE’s
Energy Information Administration (EIA). The EIA released the
highlights of its International Energy Outlook 2010 on May 25, and
the reference case, sometimes referred to as the
“business-as-usual” case, forecasts continued rapid growth in
energy use in developing countries through 2035. China and India
accounted for 20% of global energy use in 2007, but the EIA
expects their consumption to more than double by 2035, at
which time they will account for 30% of world energy use.

5. The Market Potential and Business Opportunity.

6. The Competitive Advantage of My Business.
We can use renewable energy repeatedly without
depleting it.
No contribution to global warming.
No polluting emissions.
Low cost applications when counting all costs.
Saving on health and its costs.

7. My Recommendations for The Business.
Promote only the most efficient products. Develop
existing and new renewable energy sources to
provide enough clean energy for all by 2050. End
energy poverty: provide clean electricity and
promote sustainable practices, such as efficient
cook stoves, to everyone in developing countries.
Invest in renewable, clean energy and
energy-efficient products and buildings.Reduce,
re-use, recycle - to minimize waste and save energy.
Develop durable materials. And avoid things
we don’t need.Develop national, bilateral and
multilateral action plans to promote research and
development in energy efficiency and renewable
energy.