Research Proposal. " The Effects of Social Media in The Tourism Industry of Pangasinan Province under Hospitality management students in PSU campus" INTRODUCTION Social Networking is a powerful medium to advertise good things about people and places. Therefore, it is now being used to promote the tourism industry through networking sites where people mostly communicate and meet new ventures. This study aims to assess the effects of social media in tourism and hospitality industry of Pangasinan province. Descriptive type of research will be utilized in the study. The Facebook, Twitter, YouTube, Blogs and Websites were the social networking site frequently used by individuals and hospitality industry. Social media applications served as an avenue to disseminate the information faster especially for the tourism establishments with lesser cost. The main problem encountered in using social media is that, customers’ opinions, thoughts and expressions are not well presented that leads to bad impressions and unfair criticism. Action plan will propose to address the problem encountered in using social media. Statement of the Problem Below are some questions that this research desires to answer and give deeper explanation, and to ponder on these things that will be evaluated based on the responses of the HM Students in Pangasinan State University. These are: 1. What is the profile of the respondents in terms of: a) Age; b) Sex; c) Year level 2. What is the social media application they currently use? 3. What are the social networking websites they use most often? 4. How can social media effects the tourism industry of Pangasinan? 5. What are the problems encountered in using social media in tourism Industry of Pangasinan province? Significant of the study This study aimed to assess the effects of social media in tourism industry of Pangasinan province. Specifically, it determined the common social media application used in the tourism industry; assessed the positive and negative effects of using social media in the hospitality industry, determined the problems encountered when using social media as a medium for business activities and proposed plan of action to address the negative effect of social media. Students- This research will help them to understand how social media can be advantage in tourism and hospitality industry. Future Researcher- This research will serve as a source material for the future researcher who is studying the same field. Scope and Delimitation This research seeks to determine the importance of social media in the tourism industry in Pangasinan province. The Hospitality Management students of Pangasinan State University will serve as the respondents. This study will be conducted from (DATE). With the ongoing pandemic that has yet to be cured, the only means of contact is either through social media or by link in order to gather data while ensuring one’s safety.

1. “The Effects of Social Media
in the Tourism Industry of
Pangasinan Province under
HM Students in PSU”

2. INTRODUCTION
Social Networking is a powerful medium to advertise good things about people and
places. Therefore, it is now being used to promote the tourism industry through networking
sites where people mostly communicate and meet new ventures. This study aims to assess the
effects of social media in tourism and hospitality industry of Pangasinan province. Descriptive
type of research will be utilized in the study. The Facebook, Twitter, YouTube, Blogs and
Websites were the social networking site frequently used by individuals and hospitality
industry. Social media applications served as an avenue to disseminate the information faster
especially for the tourism establishments with lesser cost. The main problem encountered in
using social media is that, customers’ opinions, thoughts and expressions are not well
presented that leads to bad impressions and unfair criticism. Action plan will propose to
address the problem encountered in using social media.

3. STATEMENT OF PROBLEM
Below are some questions that this research desires to answer and give deeper
explanation, and to ponder on these things that will be evaluated based on the
responses of the HM Students in Pangasinan State University. These are:
1. What is the profile of the respondents in terms of:
a) Age;
b) Sex;
c) Year level
2. What is the social media application they currently use?
3. What are the social networking websites they use most often?
4. How can social media effects the tourism industry of Pangasinan?
5. What are the problems encountered in using social media in tourism
Industry of Pangasinan province?

4. SIGNIFICANCE OF STUDY
This study aimed to assess the effects of social media in tourism
industry of Pangasinan province. Specifically, it determined the common
social media application used in the tourism industry; assessed the
positive and negative effects of using social media in the hospitality
industry, determined the problems encountered when using social
media as a medium for business activities and proposed plan of action
to address the negative effect of social media.
Students- This research will help them to understand how social media
can be advantage in tourism and hospitality industry.
Future Researcher- This research will serve as a source material for the
future researcher who is studying the same field.

5. SCOPE AND DELIMITATION
This research seeks to determine the importance of social media in the
tourism industry in Pangasinan province. The Hospitality Management
students of Pangasinan State University will serve as the respondents. This
study will be conducted from (DATE). With the ongoing pandemic that has yet
to be cured, the only means of contact is either through social media or by link
in order to gather data while ensuring one’s safety.
The study considered one hundred (100) 1st year to 4th year HM
students enrolled in Pangasinan State University, S.Y 2021-2022.