2. PURPOSE
For my magazine I want to focus on the genre of POP.
I want to inform my readers about certain venues in North London, including the
o2 and Wembley stadium.
I also want to promote upcoming events and artists playing in the area.
3. Form
I would like to do different options for how my readers can access my magazine. I
would like a hardcopy which people can buy in stores and also an online copy
which people can read on their phones, tablets, laptops etc. We plan on having
around 19-25 pages per issue. We are going to have a website too so our
audience can keep up to date with recent news and all upcoming
events/magazines. I also plan on offering a subscription to our magazines. we will
probably release 1 magazine a month so our audience can pay a monthly fee for
the magazines. this will also include a hardcopy delivered in the post and a online
copy. For the monthly subscription we will charge £3.99 which is £1 cheaper than
the actual magazine which we will charge £4.99 for.
4. Content
For this magazine I want to focus on the area of North London. I want multiple
articles on venues in North London including Wembley stadium and the o2. These
articles will include pictures of artists playing in these venues and include
information about these venues and upcoming events. I also want to include an
article on my cover star. I plan on having a different cover star for each issue and
will include an interview on them and maybe even a Q&A session.
5. Target audience
Although my magazine could be read by anyone my primary target audience is
young adults. The genre of pop is stereotypically accssoiated with woman so I
would also focus on that but the magazine can be read by anyone. My secondary
audience would be teenagers who are into pop music. Again, I would focus on
woman although I also encourage men to read it too.
6. Resources
for for resources we will need:
cameras- to take pictures of venues and artists
Laptops and desktops- To create and edit the magazine. Also to do research on our venues and find out specific news.
printer- to print our magazine
editing software- to edit the magazine
lighting- for our models and pictures
outfits- for models
office- for editing and organising
studio- for photoshoots
7. Personnel
For personnel we will need;
Editor
Photographer (probably more than 1)
writers
models
designers
8.
9. Distribution
As I mentioned above, I would like to have a hardcopy version and a online
version. For the hardcopy, we will put them in stores e.g. newsagents and
supermarkets. we will also hire people to sell them on the streets of popular areas
e.g. central London. We would also like to do this in North London because it's
based on it. We have chosen these methods of online and hardcopy because it
gives our readers the choice of how they want to read our magazines and it's easy
and cheap to develop an online version of the magazine.
10. Marketing
For the magazine, we will create a app available for free on the App Store (IOS)
and the google play store for android. This app will have in-app purchases that
will offer a subscription for the magazine or you can buy 1 magazine at a time. we
will also create a social media account. This is where we will post teasers and post
photos of upcoming artists. We will also be creating a website which will be easy
to access. I also want to do billboards promoting the magazine.
