The document summarizes a webinar on driving value from data assets. It includes an agenda for the webinar which will have presentations on creating a data-driven business and data quality improvement. The webinar speakers are listed and include experts from Experian, Ovum, and Marketingfinder.co.uk. The presentation on creating a data-driven business will discuss trends in cloud, analytics, mobile, social media and big data, and the journey to becoming a data-driven organization. It will also provide tips on choosing a technology partner.

1. How to Drive Value from your Data Assets
The webinar will begin shortly
Listen via your computer speakers or on the phone
UK: +44 (0) 330 221 9920
Access Code: 974-167-661
Brought to you by In association with

2. Today’s Speakers
How to Drive Value from your Data Assets
James Lawson
Consultant Editor
Marketingfinder.co.uk
Gary Barnett
Chief Software Analyst
Ovum
Gregory Taylor
Marketing Manager
Experian Data Quality

3. Interact with us
How to Drive Value from your Data Assets
Follow the conversation on twitter #DataValue

4. Today’s webinar
 Introduction
 About Experian
 The data challenge for marketers
 Creating a data driven business – Gary Barnett, Chief Software Analyst, Ovum
 Data Quality Improvement Assessment
 Q&A
4
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

5. Experian
5
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

6. Helping organisations and customers value each other…
“
Enabling ‘business users’ to call upon quality,
actionable data as and when its required –
unlocking its true potential for commercial value
P”
across the organisation
6
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

7. The Experian Marketing Suite
7
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

8. A marketer’s data challenges
Agility Ownership Reputation
Accuracy ROI Compliance
8
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

9. How to drive a data
driven business
9
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

10. What I’m going to talk about…
 Some trends and wild predictions
► Cloud
► Analytics (and big data)
► Mobile
► Social
 The journey to a data driven business
► From broccoli to dessert
 Picking a partner
► Looking beyond the technology
 Three things……
► Plus some bonus things
10
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

11. Trends and wild predictions - Cloud
Source: Gary Barnett
11
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

12. Trends and wild predictions - Data
Source: Tape library, CERN, Geneva 2 by Cory Doctorow / CC BY-SA
12
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

13. Trends and wild predictions - Mobile
Source: © Hlundgaard @ Wikimedia
13
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

14. Trends and wild predictions – Internet of Things
Source: © Nico Kaiser @ flickr
14
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

15. Trends and wild predictions – Social
Source: © Kathleen Donovan @ flickr
15
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

16. Trends and wild predictions – Big Data
16
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

17. The Journey
Source: Image © Pavel Novak
17
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

18. Where are we starting from?
18
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

19. Tools are just tools
Source: Image © http://commons.wikimedia.org/wiki/User:Lacen
19
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

20. There’s no such thing as a unicorn
Source: Derived from: http://commons.wikimedia.org/wiki/File:Donkey_(Equus_asinus)_in_Kalamiaris_Palm_Forest,_Panayoudha,_Lesvos.jpg –
Fallacia83 and http://commons.wikimedia.org/wiki/File:Partyhat_icone.png (Salix)
20
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

21. Remember your mission…
Source: http://commons.wikimedia.org/wiki/File:Our_Mission.png -Ccsionline
21
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

22. Be a sherpa…
Source: http://commons.wikimedia.org/wiki/File:Our_Mission.png -Ccsionline
22
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

23. Eat your greens…
Source: http://commons.wikimedia.org/wiki/File:NCI_lima_beans.jpg Public Domain
23
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

24. Make sure you remember dessert…
Source: http://commons.wikimedia.org/wiki/File:NCI_lima_beans.jpg Public Domain
24
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

25. Becoming a data driven business
 Know what you know
► Every organization knows more than it thinks
 Don’t forget what you’re in business for
► We’re all employed to support our organization’s overall mission
 Help your LOB clients get the glory
► Think about the things that will help them succeed
 Don’t forget the dull stuff
► Keeping “fit” isn’t necessarily fun, but it’s essential
25
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

26. Picking a technology partner
26
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

27. 3 things…
 Always keep your eyes on the prize
► You’re delivering business benefit, not “reports”
 Eat your greens
► Lay the groundwork
 Choose a partner that will help you be successful
► Technology is only a part of the picture
27
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

28. Data Quality Improvement Assessment
5 minutes, 15 questions, that will…
 Help you plot your organisation’s data quality
maturity
 Help you understand the areas of your data
quality strategy that need attention
 Give you an action list for improvement
 Provide you with tailored resources to support
your data quality strategy
What next?
www.qas.co.uk/dqassessment
28
©2014 Experian Information Solutions, Inc. All rights reserved.
Experian Public.

29. Your Questions
How to Drive Value from your Data Assets
James Lawson
Consultant Editor
Marketingfinder.co.uk
Gary Barnett
Chief Software Analyst
Ovum
Gregory Taylor
Marketing Manager
Experian Data Quality

30. How to Drive Value from your Data Assets:
Thank You
Brought to you by In association with