Digital Analytics: Nonprofit Necessity

NONPROFIT
NECESSITY
DIGITAL ANALYTICS:

ANALYTICS AS
DIFFERENTIATOR
Copyright © 2017 Accenture. All rights reserved. 1
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SET YOURSELF
APART
Nonprofits face:
• Complex Coordination
• Challenges to Fundraising Potential
• Technology Explosion
To survive, nonprofits must streamline
and distinguish themselves

Using analytics is highly effective when it comes to
efficiency, but you must change mindsets to encourage
organizations to adopt these tools
DATA AND ANALYTICS:
UNTAPPED POTENTIAL
Source: Accenture Digital Adoption Report, 2016
Among nonprofits that use data and analytics, 83% see
significant efficiency gains. Yet only 39% have taken
up data analytics tools/resources.

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Price per GB of data storage
drops by 90% every 5 years
Powerful solutions can be
purchased through flexible
and affordable as-a-Service
models
Open-source and cloud-based
platforms are reducing the
cost of processing and
storing data
Copyright © 2017 Accenture. All rights reserved.
What’s holding you back? It shouldn’t be technology
When I arrived in 2014, we had 5 different
databases and none of them talked to each
other. We have consolidated our data into
one location and are able to focus our
efforts in a more streamlined way.
Anne-Marie Grey
Executive Director and CEO, USA for UNHCR
VANISHING
BARRIERS

There is a fear about just
using analytics, and thinking that
everything is just a number. People
are uncomfortable with that because it
doesn’t pick up the whole story. You
really need to look at the right
numbers, and need to balance
perspectives.
The real challenge is creating a
data-driven culture, determining
how to use and synthesize data
effectively and meaningfully. And
it doesn’t end. We are constantly
utilizing the data to test new ways
of reaching supporters.
Anne-Marie Grey
Executive Director and CEO,
USA for UNHCR
Courtney Brown, PHD
Vice President of Strategic Impact,
Lumina Foundation
CHANGE MINDSETS
CHANGE OUTCOMES

Technology is just the enabler. The value of analytics
lies in tackling key questions, including:
• How can we show the impact of the work we have supported?
• How can we empirically show that our efforts tipped the scales?
• How can we make better use of our limited resources?
• What are trying to change, achieve or implement?
There has to be clarity in the
questions we are asking and why.
F. Deming Love
Vice President, Digital Strategy,
Federal Reserve Bank of Philadelphia
(Formerly with The Pew Charitable Trusts)
ASK THE RIGHT QUESTIONS,
UNDERSTAND YOUR GOALS

BUILD
MEASUREMENTS
IN UPFRONT
What’s going to be driving our metrics is referring
back to our strategy statement, and making sure we
are able to measure where we want to be.
Dan Schoenfeld
Director of Grants and Impact Administration,
Knight Foundation

START BIG
—OR SMALL
Nonprofits can use everyday office software to
understand and analyze the most basic data
Jacob Herald
President and Chief Executive Officer, GuideStar
One piece of advice: get started! Microsoft excel is great. Use it!
Compile data in one place to facilitate having the right discussion.

DON’T
STAND STILL
Courtney Brown, PhD
Director of Strategic Impact, Lumina Foundation
Analytics are not set in stone—they should be living,
breathing and constantly reassessed to make sure they are
providing the information needed.
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SELF-ASSESS YOUR PROGRESS
ACCENTURE NONPROFIT ANALYTICS MATURITY MODEL
NOVICES
LOCALIZED
CENTRALIZED
LEADERS
ANALYTICAL
IMPACTONOPERATIONS&MISSION
MATURITY
• Reactive
• Rudimentary
Vision
• No Clear
Ownership
• Focused Use
Cases
• Standardized
Data
• Mostly Manual
• Some analytic
roles
• Shared Toolset
• Centralized Data
• Defined Data
Governance
• Historical-based
• Broad Use of
Toolsets
• Supports
Unstructured
Data
• Visualization
• Drives Process
Improvements
• Staff Extracts
Insights
• Data Culture
• Organization-
wide Tools
• Shapes
Programs
• Predicts and
Prescribes
Outcomes
• Scalable and
Robust
• In-house
Expertise
No matter where you are, make the commitment now to start the journey to become an Analytics Leader
BASIC DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE
12

CONTINUOUSLY
REFINE AND EVOLVE
Dan Cardinali
President and CEO, Independent Sector
Be careful of how fast you work through this data analytics maturity
continuum. The timing should be right. Too soon, and it can tell a
daunting story. On the flipside, you should never underestimate the
capability of practitioners to change to do what’s right. Facts can be
incentive to move forward.

EVERY NONPROFIT CAN
USE ANALYTICS TO
ACHIEVE BETTER OUTCOMES
ONE OF THE FIRST
“DATA COLLABORATIVES”
SUPPORTS USERS FROM 100+
ORGANIZATIONS & 16 COUNTRIES
HOUSES 300M+
ROWS OF DATA
BUILDS NETWORKS AROUND
COMMON GLOBAL CHALLENGES
From small independent charities to large foundations

ENHANCE YOUR JOURNEY
PINPOINT THE
TARGET OUTCOMES
GET SUPPORT TO
UNDERSTAND THE TOOLS
DON’T BE AFRAID
TO FAIL
SHARE, COLLABORATE
AND SCALE CHANGE
Maintain an
open mind
Be ready to fail fast, and
reboot to try again. Some
tools may work better than
other. When diving deep
into the benefit of analytics,
you may need to face some
internal truths about the
outcomes of funded
programs or ways of
working that need change.
Be clear about
your end goal
Are you aiming for
higher operational
efficiency? Greater
beneficiary reach?
Look internally
and externally
Grantees, grantors and
those working in the social
impact space can
streamline efforts globally
by creating a baseline
standard for reporting.
Digital analytics
are here to stay
Grantees, grantors,
innovators, data geeks
and creatives must
work together and be
open to sharing
methods, data and
results to enhance
social impact initiatives
and causes around the
world.

We are looking at using data and information
responsibly to drive our decision making—
and we are being good stewards of our funds
because of that.
Courtney Brown, PhD
Vice President of Strategic Impact, Lumina Foundation
WHAT WILL YOUR
ORGANIZATION ACHIEVE?

WHAT WILL YOUR
ORGANIZATION ACHIEVE?
Anne-Marie Grey
Executive Director and CEO,
USA for UNHCR
Dan Cardinali
President and CEO,
Independent Sector
Over a seven-year period, we accrued $85 million
with 25 percent more efficiency, 25 percent
increase in students served, and 35 percent
graduation rate increase. We used data-driven
process in student outcomes and operations. The
ROI was a product of a virtuous cycle. I do believe
that data in the absence of story are dead on
arrival.
We needed to figure out who we needed
based on what we needed to know. The
manner in which we collected data affected
every person in the organization. We
brought in experts to guide us. But once we
started, our analytics efforts allowed us to
move faster and smarter. We also had the
support of board and staff. More data was
more justification. We invested $4M over 2
years and the returns were impressive.

LET’S GET GOING
NOW
CLICK TO LEARN
MORE ABOUT DIGITAL
ANALYTICS TO BUILD
YOUR INTELLIGENT
NONPROFIT
ENTERPRISE
MARTY RODGERS
Managing Director,
Nonprofit Group
AMIT PATEL
Associate Director,
Nonprofit Group Lead
ANGELA JHANJI
Strategy Manager,
Nonprofit Group
ELAINE TURVILLE
Managing Director,
Nonprofit Group
Learn more at accenture.com/nonprofitanalytics

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ABOUT ACCENTURE
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than
40 industries and all business functions – underpinned by the
world’s largest delivery network – Accenture works at the
intersection of business and technology to help clients
improve their performance and create sustainable value for
their stakeholders. With approximately 411,000 people serving
clients in more than 120 countries, Accenture drives innovation
to improve the way the world works and lives. Visit us at
www.accenture.com.
Accenture, its logo, and High Performance Delivered
are trademarks of Accenture.
This document makes descriptive reference to trademarks that may be owned by
others. The use of such trademarks herein is not an assertion of ownership of
such trademarks by Accenture and is not intended to representor imply the
existence of an association between Accenture and the lawful owners of such
trademarks.
This document is produced by Accenture as general information on the subject.
It is not intended to provide advice on your specific circumstances.
If you require advice or further details on any matters referred to, please contact
your Accenture representative.
ABOUT ACCENTURE’S
NONPROFIT GROUP
Beyond our commitment to our clients is our dedication to
improving the way the world works and lives. The social sector
is extremely diverse, encompassing mission service nonprofits,
cultural institutions, foundations, associations, multilaterals, and
others. Accenture helps clients throughout the sector,
combining our industry leading services and expertise derived
from our work with leading commercial companies and
governments—and applying this unique skillset to address the
particular challenges confronting the social sector. We help our
nonprofit clients to transform their mission, unlock their digital
potential, and enable improved service delivery. The result is
unparalleled: enterprise-grade strategy and operations applied
to accomplish the mission better, faster, and more effectively.

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