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Digitizing Your Impact | 2020 Hunger and Poverty Conference

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Digitizing Your Impact slideshow

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Digitizing Your Impact | 2020 Hunger and Poverty Conference

  1. 1. FEBRUARY 13, 2020
  2. 2. #HungerConference Tiasia O’Brien Founder + President Seam Social Labs Digitizing Your Impact
  3. 3. #HungerConference ● 10+ years in entrepreneurship +bizdev ● Exp. in community development deals ● Dedicated to civic innovation ● Advanced Diploma, NYU, Business Intelligence Tiasia O’Brien, M.A Candidate Community Innovation + Impact ● Advanced Diploma, NYU, Business Intelligence ● 10+ years in entrepreneurship + social impact ● Worked at organizations such as AHRC, Thrive Network, and MoCADA ● Exp. in community development deals ● Dedicated to community + civic innovation
  4. 4. #HungerConference Once upon a time… There was a fundraiser and a grant deadline
  5. 5. #HungerConference 5
  6. 6. #HungerConference Say it with me: “I am a researcher”
  7. 7. #HungerConference 7 Digitizing Your Impact Starts Today ✔ Understanding the magic of data ✔ Stronger data starts with people: • Human centered design • Interview data • Observational data • Survey and poll data ✔ Data as your ecosystem : • Hosting your data • Analyzing your data • Building your story inclusively • Tools for your support ✔ Conclusion
  8. 8. #HungerConference Understanding the Magic of Data
  9. 9. #HungerConference 9 Understanding the Magic of Data According to the Stanford Social Innovation Review: “Unlike the for-profit sector, where the metrics are straightforward and focused on profit, the social sector reports to multiple masters—the community being served, staff, donors, and policymakers. Nonprofits and social businesses must be able not just to show what they do, but also to demonstrate the impact of what they do in terms of multiple bottom lines including financial, social, and environmental. Because of the complexity of doing this, most social sector staff and managers struggle with data: getting it, using it correctly, and maintaining privacy. Despite the challenges for the social sector in managing data effectively, the data imperative is here to stay. The dropping cost of technology makes collecting data far more affordable and easier than in the past. Data will make the work of social change agents more effective and will build the case for support for the best programs and enterprises.” https://ssir.org/articles/entry/using_data_for_action_and_for_impact Why your ecosystem of data matters
  10. 10. #HungerConference 10 Understanding the Magic of Data Why your ecosystem of data matters
  11. 11. #HungerConference 11 3 Reasons for Collecting Data Why your ecosystem of data matters
  12. 12. #HungerConference 12 1. Philanthropy is changing and becoming more investment and data-focused
  13. 13. #HungerConference 13 2. Maximize your impact to drive your mission and vision
  14. 14. #HungerConference 14 2. Maximize your impact to drive your mission and vision
  15. 15. #HungerConference 15
  16. 16. #HungerConference 16 3. Answer the previously guessable with certainty
  17. 17. #HungerConference Start With People
  18. 18. #HungerConference 18 Human Centered Design Synergize Insights Focus Group Case Study In Spring of 2019, we developed a survey to be completed via QR code by community residents of the Lower East Side. Our survey was aimed at understanding their respective needs so we can run a comparative analysis of what their community board reports. End result: 0 responses
  19. 19. #HungerConference 19 Human Centered Design Synergize Insights Focus Group Case Study Assumption: People need to be incentivized and that a link won’t work. WRONG. People needed accessibility, preferred personalized engagement, as well as anonymity.
  20. 20. #HungerConference 20 The Empathy Map
  21. 21. #HungerConference 21 Interview Data Best Use Case: ● Need context and details surrounding organization or impact ● Looking to develop a narrative for grants or marketing materials ● Have ability to schedule time to complete multiple interviews Not Ideal For: ● Quantitative information or just numbers ● Want to add context to a numbers story ● Need quotes and stories for a narrative
  22. 22. #HungerConference 22 Existing Data Best Use Case: ● Need a historical analysis or a story over time ● Need big picture or comparative information ● Have access to a programmer, data entry, and/or analyst team member who can support on this project
  23. 23. #HungerConference 23 Interview Method Steps for data collection during interviews: ● Need context and details surrounding organization or impact ● Looking to develop a narrative for grants or marketing materials ● Have ability to schedule time to complete multiple interviews
  24. 24. #HungerConference 24 Observational (Empirical) Data Best Use Case: ● Seeking environmental or programmatic data that is conditional ● Looking for answers for about situations ● Have ability to schedule time to complete multiple interviews
  25. 25. #HungerConference 25 Survey Data Best Use Case: ● Need quick, quantitative insights on programs, impact, or organization ● Seeking cross-sectional answers that cover details across the board ● Great for reviewing numbers and pulling together comprehensive reports
  26. 26. #HungerConference Data and Your Ecosystem
  27. 27. #HungerConference 27 Hosting Data A Method to designing solutions that starts with first understanding the people you are designing for, then follows with ideation, and experimentation. Your data collection should start here ---therefore you should collect data based on the people you are trying to help. People first methods
  28. 28. #HungerConference 28 Hosting Your Data I collected data...now where does it go?
  29. 29. #HungerConference 29 Tools for Hosting & Reading Data Softwares and tools to host and analyze your data. Small Capacity (only program team) Medium Capacity (program & fundraising teams) Large Capacity (R&E teams)
  30. 30. #HungerConference 30 Visualization Tools Softwares and tools to host and analyze your data. Small Capacity (only program team) Medium Capacity (program & fundraising teams) Large Capacity (R&E teams)
  31. 31. #HungerConference 31 Analyzing Your Data
  32. 32. #HungerConference 32 H A L {
  33. 33. #HungerConference 33
  34. 34. #HungerConference 34 Building Your Story Analyzing your data is not as complicated as you think. Using tools, you can read numbers to build a story for a problem or a solution. 1. Understand people and build questions 2. Collect and hosted data 3. Use tools to analyze data 4. Use visualizations to build a foundation for your story and BUILD A CASE for your program or impact
  35. 35. #HungerConference 35 A Story in the Bronx Here is one way we used data we collected to tell a story: 1. Web scraped data from NYC Open Portal 2. Uploaded into our platform 3. Developed visualization 4. Which told us the following about Bronx District 10
  36. 36. #HungerConference Synergize Insights: Qualitative Data on Your Community
  37. 37. #HungerConference 37 SAAS enterprise product developed by Seam Social Labs | B Corp + MWBE OUR SOLUTION Community Survey Database Your Custom Dashboard
  38. 38. Hi! Hello! What neighborhood do you live in? Chat Bot video Link QR Code Bed-Stuy (718) 382-9399 HOW IT WORKS
  39. 39. #HungerConference 39 SAAS enterprise product developed by Seam Social Labs | B Corp + MWBE OUR SOLUTION Community Survey Database Your Custom Dashboard
  40. 40. #HungerConference 3 Months Free Pilot for Food Bank for NYC Members
  41. 41. #HungerConference Say it with me: “I AM A RESEARCHER”
  42. 42. #HungerConference Questions?
  43. 43. #HungerConference Contact Us: Email: tiasia@seamsociallabs.com Twitter: @SynergizeNYC @tiasiaobrien

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