Legal and Ethical considerationsLegalCopyright LawI’m aware of the Copyright law and what is allowed and not allowed. Copyrightis the ownership of something they’ve done all by themselves and if anyoneelse does copy exactly or even similar to your own work for example used yourwork within their work they’ve done e.g. In a collage, That is still counted asCopyright and for that is breaking the law so the person who has originallydone it can claim money from the person who has taken their work if theydidn’t ask permission or pay the person to use it in the first place. Copyrightlaws are used for when personal things so it covers about copies,licenseandliterary,musical,orartisticwork, printed,audio,video,etc. These are all thingsthat are subjected for the law of Copyright. Copyright is maintained with theperson constantly until it reaches the point where they die and still remainsafter 70 years after they have died. Then after the 70 years people are officiallyallowed to use their work with no permission. For example the story Romeoand Juliet was written ages ago and is a story people can re-do and dowhatever with because it’s been more 70 years after the original owner hasdied. So the Copy right law doesn’t remain for any longer.I am aware of all the Copyright rules for the task. Our team and I are doing wewill have to consider the copyright laws for a series of things for example wewill have to make sure we won’t have any brand logos on show so if the clientwas wearing a Nike tick on his shirt we would have the blur it out or changethe top otherwise we would have to include a sum of money to the brand. Wewill have to consider ourselves putting copyright on the video when uploadingit to the college website and YouTube and social network, otherwise peoplecould take our video and claim it as their own as we have no mark onto thecreation of out video saying it’s out property. Not only does Copyright comeinvolved in the final creation, it also needs to be involved in the client brief andthe setting the scene. I would need permission of the college to allow me tofilm on the site and have permission from the people I will be filming in thevideo. If they weren’t happy with being in the video, we would have to take
defame a named or a recognizable any individuals in a state which can lead tothem losing their trade or their loss in their profession.If I decided to put on our video “The best course in the world, come do thiscourse” on our video then I will be using a libel statement because how do Iknow that is true because it’s just an opinion and I had no right to right that onour video/advertisement etc. I understand all the Libel terms and I can reassure you that I won’t be including any libel statements anywhere in ourvideo.EthicalDecencyDecency is the quality or state of conforming to social or moral standards oftaste and propriety. So for the video I will be producing an advertisement forour product in order for it to sell as well as a website. I am aware of theDecency issues and I can ensure I will not include anything unnecessary in ouradvertisement. For example I will including teachers in our advertisement butwon’t be breaking decency laws because I’m not going to include people nakedor half naked etc. I will not show any drugs or alcohol within ouradvertisement. This is because our advertisement is going to include aphotography teacher and students who are fully clothed and suitable and willbe informing in our advertisement. I won’t be having any nudity because it’snot suitable for students to watch nudity or to see drugs as our target audienceare going to be at students who are going into college as well as their parents.They wouldn’t want to go to the college if it included content such as those.Therefore I understand all the Decency rules and won’t be including anythinginappropriate what so ever.Ethical issues e.g. confidentialityConfidentiality agreements are when you sign an agreement saying that youwill not disclose information about the company. An example of aconfidentiality agreement is when a company makes a severance agreementwith you or allows you to make a claim that you brought against them they willask you to keep the terms confidential. When these agreements are brokenthey will make you pay back the money if you violate the
confidentialityprovision. So for me the Confidentiality agreement that I will beusing would be an agreement from the teacher/ client to be informed that theplan of our idea to make a video so they know we’ll be doing a test and beworking on it and for them to keep quiet and secret until the day until thelaunch date. So the company decides to make an agreement which will besigned from all the workers to keep the new project remain secret.I’m awareof the confidentiality issues for our video and I am aware of the lawsmaintained if I break those laws. For example our video I am creating which isfor the college. Therefore I will be kept confidential until the launch date. Iunderstand to keep personal information confidential at all times and onlydiscuss the changes which with the right people. If the confidentialityagreements are broken and the information is revealed to another individualor company, the company will be able to make a claim of a breach of contractand can seek injunctive and monetary damages.RepresentationRaceRacism is when people believe in aborting the rights of others and gettingpicked on their appearance just on the basis of their race or ethnic identity. Iunderstand the race representation and how it would be shown if I wasincluding race representation within college video I will be producing. Anexample of race representation in our video would be if I said people of acertain race cannot do the course or anything stopping them to go to thecollege. That shows race representation and showing the viewers that thevideo is race represented. People will be disrespected and will think of thecollege as a disrespectful one and no one would want to go to the college. I willnot be derogatory to any other person or organisation through the video and Iam aware of all the race representation on our video and will make sure that itis clearly shown that our video is acceptable for any race.GenderSexism is actions or attitudes that discriminate against people based solely ontheir gender. Therefore an example of gender representation for collegeadvertisement video is saying the course is only for girls not for males becausePhotography is a girl subject or having it the colours Pink on the video for girlsand Blue for boys. That is discrimination on genders not allowing both genders
to do the course as well as assuming that pink is only for girls and pink isn’tseen as a boy colour. So for our college advertisement video I understand thegender representation and to stop it on our video. On our video I will beincluding both girls and boys in our video so it shows that the course is both forgirls and boys and that it isn’t sexism. I will not be derogatory to any otherperson or organisation through the creating for the video or the video itselfand I am aware of all the Gender representation on for our video and will makesure that it is clearly shown that our video is acceptable for both genders.ReligionReligion representation is when people who discriminate against people basedsolely on their religion they are. Therefore an example of religionrepresentation for ourvideo to have a label or having it shown on the websitethat it is not allowed for people who are Jewish or any of religion apart fromChristian are allowed this product. This shows discrimination on people whoare in different religions and is discrimination because they do have a right todo the course and go to this college if they have a different religion tosomeone else as it shouldn’t be a problem if they were a certain religion. I willnot be derogatory to any other person or organisation through the video I willbe creating for the college and I am aware of all the religion representation forthe video making and will make sure that it is clearly shown that our videomakes the college acceptable for every religion.SexualitySexualityrepresentation is when people who discriminate against people whoare attracted to the same sex or have a problem with someone’s sexuality.Therefore an example of sexuality representation for ourvideo is saying youcannot join the course if you are gay and bi and only people who are straightare only allowed this product. This shows discrimination on people who aregay/bi and is discrimination because they do have a right to do the course as ithas not effect or difference if a straight person was to do the course. I will notbe derogatory to any other person or organisation through the video and I amaware of all the religion representation on our product and will make sure thatit is clearly shown that our video that it is allowed for any sexuality to do thecourse at the college.