2. Identify the type of media in each number. Write “P” for print media, “B” for broadcast
media, and “N” for new media. Write your answer in your activity notebook.
_______1. PHILIPPINE DAILY INQUIRER NEWSPAPER
_______2. 24 ORAS NEWS PROGRAM UPLOADED ON YOUTUBE
______3. MEDIA AND INFORMATION LITERACY TEXTBOOK
_______4. M.O.R RADIO
_______5. TALA BY SARAH G. IN SPOTIFY
_______6. SINGING SHOWS STREAMING IN FACEBOOK LIVE
_______7. ORAL COMMUNICATION TEXTBOOK
_______8. UAAP VOLLEYBALL LEAGUE IN IWANT APP
_______9. DZMM TELERADYO PATROL
_______10. IBONG ADARNA BOOK
3. Print media
-IS CONSIST OF PAPER AND INK, REPRODUCED IN A PRINTING PROCESS THAT
IS TRADITIONALLY MECHANICAL. IN AN ARTICLE PUBLISHED BY
ZEEPEDIA.COM TITLED “TYPES OF PRINT MEDIA: NEWSPAPERS, MAGAZINES,
BOOKS” DISCUSSED THE FOLLOWING.
“THE FIRST HUNDRED YEARS WAS THE TIME WHEN THE PRINT INDUSTRY
TRIED TO COMPREHEND THE NEW SITUATION AND SHAPED ITSELF INTO A
REGULAR AND FORMAL SECTOR BUT FROM THE START OF THE 19TH
CENTURY, PRINT MEDIA IN MOST COUNTRIES STARTED SPECIALIZING IN
CERTAIN AREAS. SINCE BUSINESS IN THE FORM OF ADVERTISEMENTS IN THE
PRINT WAS ALSO FLOURISHING, THE MEDIA ENJOYED A GREAT DEAL OF
FINANCIAL COMFORT AND PROVIDED JOBS TO TENS OF THOUSANDS OF
PEOPLE ACROSS THE GLOBE. THE PUBLISHING INDUSTRY, A SYNONYM WITH
PRINT MEDIA, COULD BE CLASSIFIED IN GENERAL TERMS INTO THREE
DISTINCT CATEGORIES: NEWSPAPERS, MAGAZINES, BOOKS.
Types of media:
4. MAGAZINE. A MAGAZINE IS A PERIODICAL PUBLICATION CONTAINING A
VARIETY OF ARTICLES, GENERALLY FINANCED BY ADVERTISING, PURCHASED BY
READERS, OR BOTH. MAGAZINES ARE TYPICALLY PUBLISHED WEEKLY, BIWEEKLY,
MONTHLY, BIMONTHLY OR QUARTERLY, WITH A DATE ON THE COVER THAT IS
LATER THAN THE DATE IT IS ACTUALLY PUBLISHED. THEY ARE OFTEN PRINTED IN
COLOUR ON COATED PAPER,AND ARE BOUND WITH A SOFT COVER.
Categories of Print Media:
5. NEWSPAPERS. IT TOOK ABOUT 150 YEARS FROM THE INVENTION OF
PRINTING PRESS IN THE MIDDLE OF 15TH CENTURY THAT THE WORLD
FIRST REGULAR PUBLICATION WHICH COULD BE DEFINED AS A NEWSPAPER.
ALTHOUGH THERE HAVE BEEN CLAIMS BY MANY TO BE DECORATED AS FIRST
NEWSPAPER LIKE MIXED NEWS IN CHINA IN 710, NOTIZIE SCRITTE, A MONTHLY
NEWSPAPER FOR WHICH READERS PAY A "GAZETTA", OR SMALL COIN BY
VENETIAN GOVERNMENT IN 1556 ETC, THE WORLD ASSOCIATION OF
NEWSPAPERS HELD "RELATION", AS THE FIRST NEWSPAPER PUBLISHED IN
IN 1605.
Categories of Print Media:
6. A BOOK IS A COLLECTION OF PAPER, PARCHMENT OR OTHER MATERIAL WITH A PIECE OF
TEXT WRITTEN ON THEM, BOUND TOGETHER ALONG ONE EDGE, USUALLY WITHIN COVERS. EACH
SIDE OF A SHEET IS CALLED A PAGE AND A SINGLE SHEET WITHIN A BOOK MAY BE CALLED A
LEAF. A BOOK IS ALSO A LITERARY WORK OR A MAIN DIVISION OF SUCH A WORK BOOKS
BECAME PART OF THE MASS MEDIA AFTER THE PRINTING PROCESS WAS INVENTED. NOW THEY
ARE IN THE REACH OF ALMOST EVERYONE AND COULD COVER ANY DISTANCE ON THE PLANET.
THEIR TOPICS ARE VARIED AND THEIR VALUE COULD BE JUDGED FROM THE FACT THAT MOST
LIBRARIES IN THE WORLD ARE DUE TO BOOKS RATHER THAN OTHER PUBLISHED MATERIAL.
WHEN WRITING SYSTEMS WERE INVENTED IN ANCIENT CIVILIZATIONS, NEARLY EVERYTHING
THAT COULD BE WRITTEN UPON--STONE, CLAY, TREE BARK, METAL SHEETS--WAS USED FOR
WRITING. ALPHABETIC WRITING EMERGED IN EGYPT AROUND 1800BC.”
Categories of Print Media:
7. Broadcast media
REFER TO MEDIA SUCH AS RADIO AND TELEVISION
THAT REACH TARGET AUDIENCES USING AIRWAVES
AS THE TRANSMISSION MEDIUM.
Types of media:
8. TELEVISION. THE PRINCIPAL SOURCE OF INFORMATION AND ENTERTAINMENT FOR
PEOPLE EXPOSED TO MASS MEDIA. IT IS BELIEVED TO BE THE MOST AUTHORITATIVE,
INFLUENTIAL, EXCITING MEDIUM FOR REACHING VERY LARGE AUDIENCE. IT COMBINES VISUAL
IMAGES, SOUND, MOTION AND COLOUR TO ACHIEVE VIEWER’S EMPATHY. IT ALLOWS
DEVELOPMENT OF CREATIVE AND IMAGINATIVE AD MESSAGES IN A UNIQUE WAY. IT IS
CONSIDERED INTRUSIVE IN NATURE AS THE AUDIENCE HAVE NO CONTROL OVER THE NATURE
AND PACE OF ADVERTISEMENT.
Categories of Broadcast Media:
9. RADIO. IS A PREMIER MASS MEDIUM FOR USERS AND ADVERTISERS. IT HAS A WIDE
SPREAD REACH AND DELIVERS THE AD MESSAGE TO A LARGE NUMBER OF PEOPLE ACROSS
LENGTH AND BREADTH OF A COUNTRY. COMMERCIAL BROADCASTING IS UNDERTAKEN IN
MAJOR CITIES EVEN RURAL AREAS. IT IS ONE OF THE PERSONAL MEDIUM AND OFFERS
SELECTIVITY, COST EFFICIENCY AND FLEXIBILITY ADVANTAGES OVER OTHER MEDIA.
OF RADIO AD DEPENDS UPON THE PRECISION OF SCRIPT, ACCOMPANYING SOUNDS AND
OF DISTORTION.
Categories of Broadcast Media:
10. New media
ARE CONTENT-ORGANIZED AND DISTRIBUTED IN
DIGITAL PLATFORMS (E.G. SOCIAL MEDIA). ANOTHER
CONCEPT THAT ARISES WITH ACCESSING
INFORMATION IS THE TRANSFORMATION OF
VARIOUS MEDIA INTO A DIGITAL CODE KNOWN AS
MEDIA CONVERGENCE.
Types of media:
11. CINEMA AND VIDEO ADVERTISING
CINEMA IS A POPULAR SOURCE OF ENTERTAINMENT COMPRISING OF AUDIENCE FROM ALL
CLASSES AND SOCIO - ECONOMIC GROUPS OF SOCIETY. FILMS ARE WATCHED BY A
NUMBER OF PEOPLE EVERYDAY. IT INVOLVES USE OF CINEMA HALLS AND VIDEO TAPES TO
DELIVER THE AD MESSAGE. SIMILAR TO TV, IT ALSO COMBINES SIGHT, SOUND, COLOUR AND
MOVEMENT TO DELIVER A CREATIVE MESSAGE.
Categories of New Media:
12. INTERNET.
A WORLDWIDE MEDIUM THAT PROVIDES MEANS OF EXCHANGING INFORMATION THROUGH
SERIES OF INTERCONNECTED COMPUTERS. IT IS A RAPIDLY GROWING MEDIUM WHICH
LIMITLESS ADVERTISING OPPORTUNITIES. IT INVOLVES USE OF WORLD WIDE WEB TO
A WEBSITE OR E-COMMERCE PORTAL TO THE WORLD. IT PROVIDES A SOPHISTICATED
USER INTERFACE TO USERS AND IS ACCESSIBLE TO ANYONE WITH A COMPUTER AND
BROADBAND CONNECTION.”
Categories of New Media:
13. Media convergence
IS THE CO-EXISTENCE OF TRADITIONAL AND NEW MEDIA; THE COEXISTENCE OF
PRINT MEDIA, BROADCAST MEDIA, THE INTERNET, MOBILE PHONES, A WELL AS
OTHERS, ALLOWING MEDIA CONTENT TO FLOW ACROSS VARIOUS PLATFORMS
CREATING A DIGITAL COMMUNICATION ENVIRONMENT.
14. Activity
1. ENUMERATE AND DISCUSS THE DIFFERENT TYPES OF MEDIA _______________________
_________________________________________________________________________________
_________________________________________________________________________________
2. WHAT IS MEDIA CONVERGENCE? ______________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
3. WHAT ARE THE EXAMPLES OF MEDIA CONVERGENCE? ___________________________
_________________________________________________________________________________
_________________________________________________________________________________
4. WHY MEDIA CONVERGENCE A TREND THAT CANNOT BE DONE AWAY? ___________
_________________________________________________________________________________
_________________________________________________________________________________
5. HOW IMPORTANT IS IT TO BECOME INFORMATION LITERATE IN ACCESSING INFORMATION COMING FROM DIFFERENT TYPES OF
MEDIA?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
15. Thank you for listening
MEDIA AND INFORMATION LITERACY
