Communication plays a very important
role in the development of the Company
in General, since it has to do with how
individuals interact and how they
influence one upon the other.
Communication is the "basic carrier of
the social process". The word
communication comes from the Latin
language, becomes the adjective
"Comunis" That means Common Latin
word derived words also
It is the action and effect of communicating
something or communicate.
The communication can
be defined as a process
by which an individual
(sender) conveys to
another (receiver) certain
information, through word
or other means (channel)
with a purpose. This
reciprocity, in this sense, it
is necessary to observe
The importance is that the
medium makes possible the
transmission or transportation of
a communication or message.
In other words, no means of
communication would be
possible to send and receive
messages. The message should
be clear and understood by both
communicating otherwise not
establish an "effective
communication". It has been
given different names to the way
mass communication, which
Factors of the communication process
For communication to be effective it is
necessary that all the factors involved in the
communicative act work perfectly. These are the
necessary factors in the communication
process: Explore the diagram.
The Social Media.
One of the most representative of human
technological evolution is set in the media, they
have managed to evolve over time. In this way
you can see the progress in these media.
The social media are classified as:
They are those whose content is represented by writing. Among
them are the press, magazines, books, etc..
They are those that can be perceived through the ear. These
include radio and telephone.
They are those whose information is eminently iconic, ie make use
of the image to build the message. Advertising is the area
of communication that makes greater use of this type of media,
especially through fences.
They are those whose messages are perceived simultaneously
with the sight and hearing, as television and film.
Are those media in which there is a fusion of all the elements of the
above means, that is, elements of sound, visual, written and visual,
is configured with the presence of the Internet and the information
These media have a powerful influence in society are called mass media. The
most important are, no doubt, the press, radio and television.
Voltaire said that journalism or written means
existed in China since time immemorial. However,
its existence is outlined clearly in the Roman
Empire, the comments and minutes drawn up in
which not only appeared Edicts but society news,
events and rumors from the city. In the
Renaissance appear notices, gazettes, leaves and
relationships that proliferated on the occasion of
the commercial movement in cities and ports. In
1493 circulated in Europe several editions of a
sheet entitled Discovery of the New World by
Columbus. In all that time, were occasional
publications, as published in Mexico in 1514 in
connection with the earthquake in Guatemala City.
In America the first newspaper published in
the eighteenth century. The oldest is the
Gazeta de Mexico and News of New Spain
(1722), which included news of various
populations from all regions of Mexico, other
cities in America and Europe. Henceforth
Following the discoveries of physicists
Maxwell and Hertz and Marconi's
inventions, broadcasting began to
develop at the beginning of the
century, and came to be a universal
system of communicating
news, wirelessly. At first serves to
navigation and the economy, and
likewise, played a decisive role in the
First World War and the Russian
Revolution. At present, and generally in
all countries, its function is the same:
information, education, entertainment
and service to the community.
Television development arises
from the need for a device that
is also suitable for scanning
images. It was in 1884 through
the German inventor Paul
Gottlieb Nipkow who created a
device called the Nipkow disk.
Was a flat, circular disk that was
pierced by a series of small
holes arranged in a spiral
starting from the center.
By rotating the disc in front of
the eye, the hole farthest from
exploring a strip center in the
The Social Media in Venezuela.
The emergence of media in the country is
relatively recent. In colonial times, the media
were used to communicate coaching calls
(messaging on foot or horseback). The
"modern" communication in Venezuela starts
May 29, 1856 with the introduction of the
electric telegraph, and whose first line was
developed between Caracas and La Guaira.
However, the first social media ventures in
Venezuela is the press, with the appearance of
the Gaceta de Caracas, on October 24, 1808.
After April 19, 1810, when they heard hints of
The June 27, 1818 Simon Bolivar publishes El
Correo del Orinoco, which appeared in
Angostura (now Ciudad Bolívar), whose
purpose was to defend and promote the cause
of independence. Throughout the nineteenth
century many newspapers appeared, most of
them periodicals considered "political". From
the diaries that currently exist in the
country, which are rooted in past centuries are
Religion, spokesman for the Catholic
Church, and founded in 1890. He is The
Universal, founded in 1909.
The radio or radio media.
Surge in Venezuela in 1926, with the
appearance of the first radio station in Caracas,
which was called Ayre, founded and directed by
Colonel Arturo Santana. It was closed by the
government due 1928 political events featuring
students of the Central University of Venezuela
against the dictator Juan Vicente Gómez. Later
he founded the Broadcasting Caracas, whose
first transmission occurred remote from Henry
Clay Square on December 9, 1930, and was
founded by the American Store. After the death
of Gomez, there are new stations across the
country. In 1940 he graduated the first
professional speakers. Currently operating
around 175 commercial broadcasting stations,
The television or television.
Appears in Venezuela with the transmission
of November 22, 1952, and which originated
in the plant of the National Television and
Channel 5, owned by the Venezuelan state.
Later came the private or commercial
broadcasters: Radio Caracas Televisión
(Channel 2) and Televisa (Channel 4, today
Venevision). Similarly, the Corporacion
Venezolana de Television (CVTV) and
Channel 8 (now Venezolana de
Television), owned by the state.
The media and the law.
With the enactment of the Law on Social Responsibility in
Radio and Television, published in Official Gazette No. 38,081
of December 7, 2004, in the country starts a new stage in
terms of regulation of communication spaces. The innovation
of this law is set to establish social responsibility with entities
and individuals who provide this service to the country, as well
as the adequacy of legislation with constitutional principles, the
special legislation on child and adolescent and the
Among the highlights of this Act include:
Classification of public and private services in the
area of communications, as set forth in Article 1 of the
Law on Social Responsibility in Radio and Television.
The clarification regarding the type of programs
to be transmitted, ie, whether they are of cultural and
educational, informational, opinion, recreational or
sports, or mixed.
The regulation regarding the type of messages that are disseminated,
with special reference to the times in which you can advertise these
posts: Schedule adult, any user, supervised, among others.
The demarcation of the spaces that can be used by the state for free,
and that the media are required by law to give
The bodies competent to enforce the law
The establishment of the Social Responsibility Fund and the rates.
Sanctioning Administrative Procedure.
The relevance of social media is simply essential.
Human society would not have reached its
current level of complexity and development if he
had not counted on the powerful tools that knit
and transport media social discourse, through
which the world has gone from being a sum of