MEDIA TOOLS ALBUM (MIL)

MEDIA TOOLS
ALBUM
PREPARED BY: EACL

MEDIA
Media is the plural version of medium, which (in
general) refers to any channel of communication. This
includes anything from printed paper to digital data, as well
as art, journalism, instructional content, and a variety of
other types of information. Everything that has the ability
to reach or influence people, such as phones, television, and
the Internet, can be termed media.
“Whoever controls the media, controls the
mind.”
The media may be used as a weapon to fight all of the
societal ills that impede a nation's advancement. It can be quite
beneficial in fostering mass unity. Not only does it enlighten,
educate, and entertain people, but it also shapes public opinion.
It primarily strives for the betterment of society as a whole.
PREPARED BY: EACL

TYPES OF
MEDIA
PREPARED BY: EACL

PRINT MEDIA
Print media refers to traditional mass
media that is published on paper. The
term encompasses the published products
and the organizational structure that
shapes the journalistic routines and
standards that underpin the printed
output.
Print media is the oldest and most widely
used form of mass media because, unlike
electronic media, it does not necessitate a
complex technical infrastructure on the
part of the user. It is primarily made up
of newspapers and magazines.
PREPARED BY: EACL

PRINT MEDIA
 The first printing press in Goa was created in September
1556 CE by Jesuit Missionaries in the Colegio de Sao Paulo
in Old Goa.
 In 1563 CE, a European writer published a scientific book
on medicinal herbs in Goa.
THE FIRST PRINTING PRESS IN INDIA
PREPARED BY: EACL

BROADCAST MEDIA
The word "broadcast media" refers to a
wide range of communication means,
including television, radio, newspapers,
magazines, and any other items
provided by the media and press.
Speeches, documentaries, interviews,
ads, daily news, financial markets, and
much more are all available through the
broadcasting media. The most recent
(most recent/up-to-date) information can
be found here.
PREPARED BY: EACL

BROADCAST MEDIA
PREPARED BY: EACL
RADIO PRODUCTION
 Radio is a type of radio advertisement.
They offer pre-recorded programming
to the public, primarily on commercial
issues. It runs various programs and
provides information based on the
interests of the people.
BROADCASTING TELEVISION
 Television is the most sophisticated type
of broadcast media. It shows the public
colorfully displayed content that includes
audio and motion signals.
Businesspeople present their products
vocally and provide a full description.

BROADCAST MEDIA
PREPARED BY: EACL
ADVERTISING FILMS
 These are commercial films that present a
novel way of displaying their product through
visual and audio information. It includes
taglines as well as a general description of
the product.
 It is particularly effective since consumers
are generally drawn to visual media, which is
why many businesses employ advertising
films to advertise their products.
SLIDES
 Slides are posters that present product
details in a variety of colors, images, and
font styles. They are typically seen on
large screens in movie theaters.
 These can be shown during the
intermission or before the movie begins.
They are not as pricey as commercials.

BROADCAST MEDIA
PREPARED BY: EACL
VIDEO ADVERTISEMENT
 They are similar to commercials, but
they don't provide a story. They feature
the company information in the form of a
short video.
 These can be seen in taverns, theaters,
and 3D roadside images.

DIGITAL/NEW MEDIA
PREPARED BY: EACL
 The term "new media" does not always relate to a
specific medium of communication. Several forms
of new media, such as online newspapers, are
also "old media" in the form of printed
newspapers. Some forms of new media, such as a
podcast or smartphone apps, are wholly new. It
gets much more difficult to describe when you
consider that as technology advances, the
definition changes.
 Any digitally distributed media, from newspaper
articles and blogs to music and podcasts, is
considered new media. Any internet-related form
of communication, from a website or email to
mobile phones and streaming apps, can be
termed new media.

DIGITAL/NEW MEDIA
PREPARED BY: EACL
Blogs
Email
Music And Television
Streaming Services
Social Media Networks
Virtual And Augmented Reality
Websites

EVOLUTION OF
MEDIA
(Traditional Media to New Media)
PREPARED BY: EACL

PRE-INDUSTRIAL AGE
(BEFORE the 1700s)
PREPARED BY: EACL

PRE-INDUSTRIAL AGE (BEFORE 1700s)
In this age, people had
learned or discovered fire,
developed paper from
plants, and forged weapons
and tools with stone,
bronze, copper, and iron.
PREPARED BY: EACL

PRE-INDUSTRIAL AGE (BEFORE the 1700s)
 The Indus script, commonly known as
the Harappan script, is a symbol corpus
created by the Indus Valley Civilisation.
 Most inscriptions featuring these
symbols are extremely brief, making it
difficult to determine whether they
formed part of a writing system used to
record the Indus Valley Civilisation's
undiscovered language(s).
PROTO-WRITING (7th millennium BC) INDUS SCRIPT (3500–1900 BCE)
 Proto-writing is made up of visible marks
that communicate little information. Such
systems arose from previous sign systems
originating in the early Neolithic, as early
as the 7th millennium BC in Eastern
Europe and China.
 In contrast to real writing systems, which
preserve the writer's language, they used
ideographic or early mnemonic symbols, or
both, to express a restricted number of
concepts.
PREPARED BY: EACL

 The earliest known geometric engravings
are seen on a 500,000-year-old
Pseudodon shell DUB1006-fL discovered
in Java in the 1890s and related to Homo
erectus.
 Although some experts believe this is the
earliest evidence of hominid artistic
expression, the true meaning and intent
behind these markings are unknown.
PALEOLITHIC ART
 Other Lower Paleolithic art claims include
the "Venus of Tan-Tan“ (left) (before 300
kya) and the "Venus of Berekhat Ram"
(right) (250 kya).
 Both of these could be natural rock
formations with an incidental resemblance
to the human figure, but other researchers
believe they include indications of paints or
carving designed to enhance the human-like
form.
PREPARED BY: EACL

 Between 43,000 and 35,000 years
ago, Aurignacian flutes were formed.
 The flutes, fashioned of bone and
ivory, are the earliest known musical
instruments and provide unequivocal
proof of prehistoric music.
THE BONE FLUTE
 The Divje Babe flute, discovered in
Slovenia in 1995, has also been
proposed as the oldest Paleolithic flute.
 A 43100±700-year-old cave bear femur
perforated with spaced holes is the
artifact.
 Its discoverer speculated that the holes
were man-made and that there were
possibly four before the item was
destroyed.
DIVJE BABE FLUTE
PALEOLITHIC MUSIC
PREPARED BY: EACL

 Also known as "parietal art“.
 These are painted drawings on cave walls or
ceilings that date back to roughly 40,000 years
ago (around 38,000 BCE) in Eurasia.
 The Paleolithic cave paintings' exact purpose is
unknown.
CAVE PAINTINGS (35000 BC)
 Throughout the Bronze Age up until the Iron
Age, clay tablets were employed as a writing
medium in the Ancient Near East,
particularly for cuneiform writing.
CLAY TABLETS (2400 BC)
PREPARED BY: EACL

 Papyrus is a thick paper-like material that was
used as a writing surface in ancient times.
 It was made from the pith of the papyrus plant,
Cyperus papyrus, a wetland sedge.
 Papyrus can also refer to a document written on
sheets of such material, joined together side by
side and rolled up into a scroll, an early form of a
book.
PAPYRUS (2500 BC)
 Acta Diurna (Latin: Daily Acts, also known
as Daily Public Records) were daily Roman
official announcements, similar to a daily
gazette.
 They were carved on stone or metal and
displayed on message boards in public areas
like as Rome's Forum.
ACTA DIURNA (130 BC)
PREPARED BY: EACL

 Maya codices (plural codex) are folding books
inscribed in Maya hieroglyphic writing on
Mesoamerican bark cloth by the pre-
ColumbianMaya civilization.
CODEX (5th Century)
 Dibao, meaning "reports from the [official]
houses," was a form of the magazine issued
by imperial China's central and provincial
governments.
DIBAO (2nd Century)
PREPARED BY: EACL

 Woodblock printing is a technique for
printing text, images, or patterns
that originated in China in antiquity
to print on fabrics and, subsequently,
paper.
PRINTING PRESS USING
WOOD BLOCKS (220 AD)
PREPARED BY: EACL

INDUSTRIAL AGE
(1700s – 1930s)
PREPARED BY: EACL

INDUSTRIAL AGE (1700s – 1930s)
The period when humans
harnessed the power of steam,
created machine tools, started
iron production and
manufactured a variety of goods
(including books through the
printing press).
PREPARED BY: EACL

 A printing press is a machine that applies
pressure to an inked surface that is sitting on a
print medium (such as paper or cloth) to transfer
the ink.
 The invention and spread of the printing press,
which was mostly employed for texts, was one of
the most momentous events of the second
millennium.
PRINTING PRESS FOR MASS
PRODUCTION (19th CENTURY)
 A printed publication (typically released daily or
weekly) made up of folded unstapled sheets with
news, feature pieces, advertising, and letters.
 The London Gazette is one of the British
government's official journals of record, and the
most important among such official newspapers in
the United Kingdom, where certain statutory
notices are obliged to be published.
NEWSPAPER - The London
Gazette (1640)
PREPARED BY: EACL

 A typewriter is a mechanical or electromechanical
machine that produces characters similar to those
created by moveable type in a printer.
 A typewriter works by striking a ribbon with keys to
transfer ink or carbon impressions onto paper. Each
key push typically prints a single character.
 The machine creates characters by making ink
impressions of type elements similar to those used in
letterpress printing using movable type.
 A typewriter was also a person who utilized a typing
machine at the end of the nineteenth century.
TYPEWRITER (1800)
 Motion-picture technology is the mechanism of
producing and displaying motion movies.
 It comprises technologies such as those used in
capturing sound, editing both picture and sound,
creating special effects, and producing an
animation, in addition to the motion-picture
camera and projector.
MOTION PICTURE
PHOTOGRAPHY / PROJECTION
(1890)
PREPARED BY: EACL

 A telephone, often known as a phone, is a
telecommunications device that allows two or
more users to communicate when they are too
far apart to be heard directly. A
 telephone converts sound, generally and most
efficiently the human voice, into electronic
signals suitable for long-distance transmission
via cables or other transmission mediums, and
simultaneously replays such signals to the user
in audible form.
TELEPHONE (1876)
 Commercial photography for film,
video, and television. This category
includes all photography for sale or
profit that uses motion pictures,
videotape, or other imaging media,
such as theatrical motion films,
shorts, television shows,
commercials, and so on.
COMMERCIAL MOTION
PICTURE (1913)
PREPARED BY: EACL

 In a contrast to a silent film, a sound film has
synchronized sound or sound that is
technologically related to the image.
 The first documented public presentation of
projected sound films took place in Paris in
1900, but it would be decades before
commercially viable synchronization was
achieved.
MOTION PICTURE WITH SOUND
(1926)
 A system for conveying messages
from a distance along a wire,
particularly one that generates
signals by making and breaking
electrical connections.
TELEGRAPH
PREPARED BY: EACL

 Punched cards were devised around 1750
for controlling textile looms and were
accepted for use in the 1890 US census by
Herman Hollerith.
 They have used this devised to “program”
cloth-making machinery and looms date
back to the late eighteenth and early
nineteenth centuries.
PUNCH CARDS (1750)
PREPARED BY: EACL

ELECTRONIC AGE
(1700s – 1980s)
PREPARED BY: EACL

ELECTRONIC AGE (1700s – 1980s)
The transistor's invention ushered
in the electronic age. Humans used
transistors to create transistor
radio, electronic circuits, and early
computers.
Long-distance communication
became more efficient in this era.
PREPARED BY: EACL

 A transistor radio is a portable radio receiver with
transistor-based technology.
 Following their introduction in 1954, which was
enabled by the 1947 invention of the transistor,
they were the most popular electronic
communication device in history, with billions
produced during the 1960s and 1970s. Because of
their pocket size, they influenced popular music
listening habits, allowing individuals to listen to
music wherever they went.
TRANSISTOR RADIO
 Television (TV) is a type of telecommunication
media that transmits moving images in
monochrome (black and white), color, two or
three dimensions, and sound.
 A television set, a television program ("TV
show"), or the medium of television
transmission are all examples of the phrase.
Television is a popular entertainment,
education, news, politics, gossip, and
advertising medium.
TELEVISION (1941)
PREPARED BY: EACL

 An LCD projector is a form of video projector
that uses a screen or other flat surface to
display video, images, or computer data.
 It is the modern version of a slide or
overhead projector.
OP/LCD PROJECTORS
 A computer is a device that can be
programmed to automatically perform
arbitrary sequences of arithmetic or
logical operations.
 Computers' capacity to do a wide range of
activities is enabled by their ability to
follow generalized sets of operations
known as programs.
COMPUTERS
PREPARED BY: EACL

COMPUTERS (LARGE COMPUTERS)
 The first programmable,
electronic, general-
purpose digital computer,
ENIAC (Electronic
Numerical Integrator and
Computer), was built in
1945.
ENIAC
 The Electronic Delay
Storage Automatic
Calculator, or EDSAC, was
the first full-size stored-
program computer
created at the University
of Cambridge, England by
Maurice Wilkes and
others to establish a
structured computing
service for users in 1949.
EDSAC
 UNIVAC was essentially a
modernized version of
ENIAC. Magnetic
computer tape (and, by
the early 1950s, punch
cards) may be used to
input data. It was
tabulated using vacuum
tubes and cutting-edge
electronics, then printed
or stored on more
magnetic tape.
UNIVAC
PREPARED BY: EACL

COMPUTERS (MAINFRAME COMPUTERS)
 The 704 was thus regarded at the time as "pretty much the only
computer that could perform difficult math." In terms of
architecture and implementation, the 704 was a substantial
improvement over the older IBM 701. The vacuum tube logic
circuitry of the 704 is similar to that in the 701. The use of core
memory instead of Williams tubes and the addition of three index
registers to distinguish this model from the 701.
IBM 704
 The 9400 was designed several decades ago for mid-sized
enterprises looking for straightforward system expansion. A
UNIVAC 9400 mainframe was utilized in the computer center of a
Cologne industrial complex in the 1960s. The system was donated
to a Cologne school once it was replaced by modern technologies
and hardware. It was then relocated to the Technikum29, a German
computer museum, in 2005, where it is still operational today.
UNIVAC 9400
PREPARED BY: EACL

COMPUTERS (PERSONAL COMPUTERS)
 The Apple II (1977)
is an 8-bit home
computer that was
one of the world's
first mass-produced
microcomputer
products.
 Tandy Corporation's
Radio Shack stores sold
the TRS-80 Micro
Computer System, a
desktop personal
computer released in
1977.
APPLE II
 Commodore released
the PET (Personal
Electronic Transactor)
home/personal
computer in 1977. It
was one of the first
personal computers,
appearing before either
the Apple II or the
Radio Shack TRS80.
 The Hewlett-Packard
9100A (HP 9100A) is a
1968 programmable
calculator (or
computer).
HP 9100A
COMMODORE PET
TRS-80
PREPARED BY: EACL

INFORMATION AGE
(1900s – 2000s)
PREPARED BY: EACL

INFORMATION AGE (1900s – 2000s)
The Internet enabled better
communication and the
development of social networks.
With the invention of personal
computers, mobile devices, and
wearable technologies, people
increased the use of
microelectronics.
Voice, image, sound, and data
are also digitalized.
PREPARED BY: EACL

INTERNET
 The Internet, sometimes known as "the
Net," is a global network of computer
networks — a network of networks in
which users at any one computer can
obtain information from any other
computer if they have permission (and
sometimes talk directly to users at other
computers).
 The Internet is a huge network that
connects computers worldwide. People
can share information and converse via
the Internet from any location with an
Internet connection.
PREPARED BY: EACL

MOSAIC (1990)
 Mosaic is a web browser that allows
you to access files, graphics, and other
documents on the Internet.
 It is sometimes credited with making
the internet accessible to the general
people.
WEB BROWSERS
 Internet Explorer, sometimes known
as IE or MSIE, is a free web browser
that allows users to view web pages on
the Internet.
 It is also used to access online banking,
online marketing, listen to and watch
streaming videos, and many other
things.
INTERNET EXPLORER (1995)
PREPARED BY: EACL

BLOGSPOT (1999)
 Blogger is a 1999 American
online content management
system that allows users to
create blogs with time-stamped
updates.
 Pyra Laboratories created it
before being purchased by
Google in 2003. The blogs are
hosted by Google and can be
viewed via a subdomain of
blogspot.com.
BLOGS
 LiveJournal, often known as
LiVEJOURNAL, is a Russian-
owned social networking service
that allows users to keep a blog,
journal, or diary.
 On April 15, 1999, American
programmer Brad Fitzpatrick
launched LiveJournal as a
method to keep his high school
pals updated on his activities.
LIVEJOURNAL (1999) WORDPRESS (2003)
 WordPress is a free and open-
source content management
system written in HTML and
linked with a MySQL or
MariaDB database that
supports HTTPS.
 A plugin architecture and a
template system, referred to as
"Themes" within WordPress, are
among the features.
PREPARED BY: EACL

FRIENDSTER (2003)
 Friendster was a Malaysian
social gaming website situated in
Kuala Lumpur.
 It began as a social networking
service website. Before to its
redesign, Friendster allowed
users to contact other members,
keep track of those contacts, and
share online information and
media with those friends.
SOCIAL NETWORKS
 Multiply is most remembered as
a social networking site for its
social networking service and as
a competitor to other social
networking services.
 Multiply Media LLC, the owner
of Answers.com, currently owns
the multiply.com domain.
MULTIPLY (2003) FACEBOOK (2004)
 Facebook is a website that
allows users to create free
profiles and connect with
friends, coworkers, and
strangers online.
 It enables users to share
images, music, movies, and
articles, as well as their own
views and opinions, with as
many people as they choose.
PREPARED BY: EACL

TWITTER (2006)
 Twitter is the best place to stay up to
date on what's going on in the globe
right now. Whether you're into music,
sports, politics, news, celebrities, or
everyday life, come to Twitter to see
and participate in what's going on
right now.
MICROBLOGS
 Tumblr is a microblogging and social
networking website that was started in
2007 by David Karp and is now owned
by Oath Inc.
 Users can utilize the service to submit
multimedia and other content to a
short-form blog. Users can follow the
blogs of other people.
TUMBLR (2007)
PREPARED BY: EACL

YOUTUBE (2005)
 YouTube is a free video-sharing website
where you may easily watch internet
videos. You can also make and share your
own films with others.
 YouTube, which was founded in 2005, is
currently one of the most popular websites
on the Internet, with visitors watching
around 6 billion hours of video each
month.
VIDEO
 Netflix is a subscription-based streaming
service that allows our members to watch
TV shows and movies on an internet-
connected device.
 Depending on your plan, you can also
download TV shows and movies to your
iOS, Android, or Windows 10 device and
watch without an internet connection.
NETFLIX (1997)
PREPARED BY: EACL

 AR employs a real-world context, whereas VR is
entirely virtual. AR users have control over their
physical presence in the actual world, whereas VR
users are controlled by the system. While VR
requires a headgear device, AR may be accessed
using a smartphone. AR improves both the virtual
and physical worlds, whereas VR simply improves a
fictitious reality.
AUGMENTED REALITY/VIRTUAL REALITY
PREPARED BY: EACL

 Skype is a proprietary
telecommunications application run
by Skype Technologies, a Microsoft
business, that is best known for
VoIP-based videotelephony,
videoconferencing, and voice calls.
 It also includes instant messaging,
file transfer, and debit-based calls to
landlines and mobile phones, among
other services.
VIDEO CHAT
 Google Hangouts was
Google's cross-platform
instant messaging service.
 It began as a part of Google+
before becoming a separate
product in 2013, when Google
began combining features
from Google+ Messaging and
Google Talk into Hangouts.
GOOGLE HANGOUTS
(2013)
SKYPE (2003)
 Viber, sometimes known as
Rakuten Viber, is a cross-
platform voice over IP and
instant messaging software
application owned by the
Japanese multinational
corporation Rakuten that is
available as freeware for the
Google Android, iOS, Microsoft
Windows, Apple macOS, and
Linux platforms.
 WhatsApp is a freeware, cross-
platform, centralized instant
messaging and voice-over-IP
service owned by the US
technology firm Meta. Users can
exchange text messages and
voice messages, make voice and
video chats, and share
photographs, documents, user
locations, and other stuff.
VIBER (2010)
WHATSAPP
(2009)
PREPARED BY: EACL

GOOGLE (1996)
 Google Search (commonly known as
Google or Google.com) is a search engine
that Google provides and operates.
 With over 3.5 billion searches per day, it
controls 92% of the global search engine
industry.
SEARCH ENGINES
 Yahoo, or Yahoo.com, is a web services
provider that provides a search engine as
well as a directory of World Wide Web
pages structured in a topic hierarchy.
While the Yahoo online gateway began as a
web directory, it quickly expanded to
include other services such as email, news,
and finance.
YAHOO! (1995)
PREPARED BY: EACL

LAPTOPS (1980)
 A laptop is a portable computer
that may be carried and utilized
in a variety of settings.
 Most laptops are designed to
perform all of the functions of a
desktop computer, which means
they can run the same software
and open the same file formats.
PORTABLE COMPUTERS
 A netbook is a mobile device
that can perform most of the
operations of a desktop or laptop
computer.
 Netbooks resemble small
computers, with screens no
larger than 10 or 12 inches.
 A netbook is a portable
computer with less processing
power and storage space than a
laptop computer.
NETBOOKS (2008) TABLETS (1993)
 Tablet computers allow you to do
many of the same things as regular
computers. They have the ability to
access the Internet, connect to social
networking apps, and display HD
videos. They excel at applications
that do not require a high level of
precision from the user.
 Light pens or styluses were utilized
as input devices in early tablet
tablets.
PREPARED BY: EACL

 A smartphone is a type of cell phone that can do more than just
make phone calls and send text messages.
 Smartphones, like computers, can access the Internet and run
software programs. Smartphones allow consumers to interact
with them via a touch screen.
 There are thousands of smartphone apps available, including
games, personal-use, and business-use tools.
SMARTPHONES
PREPARED BY: EACL

 Wearables are objects that
incorporate electronic
technology or equipment that
can be comfortably worn on
the body.
 These wearable devices are
used to collect data in real-
time. They have motion
sensors that record your
daily activities and sync
them with mobile devices or
laptop computers.
WEARABLE TECHNOLOGIES
PREPARED BY: EACL

 Big Data simply refers to extremely
big data sets produced by a variety of
applications. It can refer to any of a
wide range of data kinds, and the
data sets are typically far too vast to
browse or query on a standard
computer.
 The processing of anything, including
Big Data Analytics, on the "cloud" is
referred to as cloud computing. The
"cloud" is simply a collection of
powerful servers from one of several
providers. They can frequently read
and query massive data sets much
faster than a normal computer.
CLOUD AND BIG DATA
PREPARED BY: EACL

MEDIA TOOLS ALBUM (MIL)

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