3. Trust through social media
3 Ads in magazines: 60%
Consumer opinions posted online: 68%
Recommendations from people you know: 84%
Nielsen Global Trust in Advertising and Brand Messages September 2014
40. 40
There is a community for
everything
Brownies
The term used to describe the fan
community (usually adult men) of the
show My Little Pony: Friendship is Magic.
52. • Antwerp in top ten of
Fashion capitals in the
world (Global language
monitor)
• A fashion community
that keeps on growing
• Good contacts with the
fashion bloggers (that
kept coming to Antwerp
in the months after the
blog trip and kept on
writing after the blog
trip)