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Bloggers clinic #iabc

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Bloggers clinic van #iabc op 17-07-2014

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Bloggers clinic #iabc

  1. 1. Vancouver | Detroit | Amsterdam | Sydney ISABEL MOSK @ISABELMOSK
  2. 2. Think!Amsterdam
  3. 3. Think!Amsterdam
  4. 4. Think!Amsterdam Tourism brand •The sum of stories people hear •The sum of experiences people have
  5. 5. Think!Amsterdam BUILDING BRAND advertising storiesX
  6. 6. Think!Amsterdam MARKETING THROUGH STORYTELLERS stories storytellers target audience
  7. 7. Think!Amsterdam DESTINATION STORYTELLERS Destination Staff Residents Past visitors Industry Influencers
  8. 8. Think!Amsterdam BLOGGERS ARE CONTENT CREATORS
  9. 9. Think!Amsterdam BLOGGERS ARE STORYTELLERS
  10. 10. Think!Amsterdam BLOGGERS ARE INFLUENCERS
  11. 11. Think!Amsterdam PASSIONATE COMMUNITIES passion influencers community everybody else
  12. 12. Think!Amsterdam
  13. 13. Think!Amsterdam Brownies The term used to describe the fan community (usually adult men) of the show My Little Pony: Friendship is Magic.
  14. 14. Think!Amsterdam Awareness Consideration Intent Purchase Visit Evaluate THE VALUE OF BLOGGERS TO DMOS Blogger Campaigns
  15. 15. Think!Amsterdam BLOG TRIPS
  16. 16. Think!Amsterdam
  17. 17. Think!Amsterdam
  18. 18. Think!Amsterdam BLOGGER SELECTION
  19. 19. Think!Amsterdam 1) VALUE TO THE BLOGGER
  20. 20. Think!Amsterdam 2) REACH; THE SIZE OF THE AUDIENCE
  21. 21. Think!Amsterdam 3) AUDIENCE DEMOGRAPHICS
  22. 22. Think!Amsterdam 4) INFLUENCE IN A NICHE
  23. 23. Think!Amsterdam 5) CONNECTION TO OTHER INFLUENCERS
  24. 24. Think!Amsterdam 6) QUALITY AND STYLE OF WRITING
  25. 25. Think!Amsterdam 7) SPEED OF COMMUNICATION
  26. 26. Think!Amsterdam 8) USE OF TECHNOLOGY AND TOOLS
  27. 27. Think!Amsterdam 9) PERSONALITY
  28. 28. Think!Amsterdam
  29. 29. Think!Amsterdam
  30. 30. Think!Amsterdam
  31. 31. Think!Amsterdam • 54 posts were written by the bloggers • 192K people read those posts • 547 tweets #FASHIONINANTWERP • 281K people got involved
  32. 32. Think!Amsterdam
  33. 33. Think!Amsterdam • Antwerp in top ten of Fashion capitals in the world (Global language monitor) • A fashion community that keeps on growing • Good contacts with the fashion bloggers (that kept coming to Antwerp in the months after the blog trip and kept on writing after the blog trip)
  34. 34. Think!Amsterdam ACTIVATING NOMADS
  35. 35. Think!Amsterdam BEYOND THE BLOG TRIP
  36. 36. Think!Amsterdam
  37. 37. Think!Amsterdam
  38. 38. Think!Amsterdam BLOGGER TAKE-AWAYS 1. Find your niche! 2. Build a community 3. Be clear about your approach and objectives 4. Understand the destination’s objectives and expectations 5. Stay humble
  39. 39. Think!Amsterdam Bedankt! @isabelmosk isabel@thinksocialmedia.com

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