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Presentatie #OM033 - Online Hospitality
The document discusses how social media is core to tourism branding and marketing. It notes that 2/3 of travelers share their travel plans on Facebook and over 70% update their status while on holiday. It also mentions that 52% of Facebook users said seeing friends' holiday pictures inspired them to book trips to the same places. The document advocates standing out with remarkable experiences, encouraging social sharing, and working with influencers to build a tourism brand and leverage people's own marketing through social media posts from their travels.
Presentatie #OM033 - Online Hospitality
- 1. Vancouver | Detroit| Amsterdam | Sydney ISABEL MOSK @ISABELMOSK
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- 5. Think!Amsterdam Tourism brand •The sumof stories people hear •The sum of experiences people have
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- 10. Think!Amsterdam >70% update their status on Facebookwhile they are on holiday
- 11. Think!Amsterdam 52% of Facebookers said “thatseeing friends’ holiday pictures had Inspired them to book a holiday to the same place”
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- 17. Think!Amsterdam Building the tourismbrand Getting people talking and they will do the marketing for you!
- 18. Think!Amsterdam STAND OUT FROMTHE ORDINARY
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- 26. Think!Amsterdam SOCIAL AT THECORE OF MARKETING
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