Mat Lewis

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Mat Lewis

  1. 1. CHANGING CUSTOMER MOTIVATIONS<br />
  2. 2. IT’S ALL ABOUT …<br /><ul><li>Meaningful Travel
  3. 3. “Voluntourism”
  4. 4. Community Projects & Tours
  5. 5. Short-term volunteer placements</li></ul>…GIVING BACK!<br />
  6. 6. CHILDCARE & COMMUNITY WORK<br />
  7. 7. WILDLIFE PRESERVATION<br />
  8. 8. ENVIRONMENTAL CONSERVATION<br />
  9. 9. TEACHING ENGLISH<br />
  10. 10. BUILDING & CONSTRUCTION<br />
  11. 11. SPORTS COACHING<br />
  12. 12. INTEREST IN VOLUNTOURISM<br />79% would or mightvolunteer in the future<br />Source: Lonely Planet Travellers Pulse survey 2007<br />
  13. 13. i-to-i GROWTH 2000 - 2008<br />
  14. 14. WHY THE GROWTH?<br /><ul><li>Increased global awareness
  15. 15. Green is the new Black
  16. 16. Unique to the individual
  17. 17. Boosts ‘Travel Cred’
  18. 18. Karmic points </li></li></ul><li>Volunteer Travel Insights<br />April 2009<br />
  19. 19. WHERE DO THEY COME FROM?<br />SOURCE: Volunteer Travel Insights 2009<br />
  20. 20. HOW OLD ARE THEY?<br />SOURCE: Volunteer Travel Insights 2009<br />
  21. 21. HELLO LADIES!<br />SOURCE: Volunteer Travel Insights 2009<br />
  22. 22. TOP 10 VOLUNTEER DESTINATIONS<br />SOURCE: Volunteer Travel Insights 2009<br />
  23. 23.
  24. 24. CUSTOMER MOTIVATIONS<br />Make a difference<br />Experience a new culture<br />Encourage understanding<br />Career development<br />Meet new people<br />SOURCE: i-to-i Customer Motivations Research October 2008<br />
  25. 25. WHAT ARE THEY PAYING FOR?<br /><ul><li>Project sourcing & assessment
  26. 26. Pre-departure preparation & support
  27. 27. In-country orientation & support
  28. 28. Accommodation & food
  29. 29. 24/7 Emergency assistance
  30. 30. Greater long-term impact</li></li></ul><li>WHO REALLY BENEFITS?<br />Traveller<br />Local Community<br />Travel Provider<br />
  31. 31. WHAT DOES THE FUTURE HOLD?<br />Continued growth- although fragmented<br />Mainstream involvement- but will remain niche<br />Regulation is necessary- sustainability is key<br />
  32. 32. “Give a man a fish; feed him for a day.<br />Teach a man to fish; feed him for a lifetime”<br />Lao Tzu<br />

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