So that you can understand a little more about who these travellers are, I want to share some research with you. This is from the Volunteer Travel Insights 2009, a volunteer travel study conducted by GeckoGo in conjunction with Bradt Travel Guides and Lasso Communications.
What this shows us is that most volunteer travellers originate from Europe. Whilst it doesn’t give us any details of country, I guess that this volume is predominantly from the UK where this style of travel has been popular for a lot longer, although that said, volunteer travel is increaing in popularity in places like Germany, the Netherlands and the Nordics.
Surprising to see Australia as the third most popular destination for volunteer travellers, although Conservation Volunteers Australia report that they will bring in around 2,500 volunteers into Australia this year which is up 25% YOY. Interesting to also note the preference for ‘safer’ destinations even though others might need more help.
CHANGING CUSTOMER MOTIVATIONS<br />
IT’S ALL ABOUT …<br /><ul><li>Meaningful Travel
CUSTOMER MOTIVATIONS<br />Make a difference<br />Experience a new culture<br />Encourage understanding<br />Career development<br />Meet new people<br />SOURCE: i-to-i Customer Motivations Research October 2008<br />
WHAT ARE THEY PAYING FOR?<br /><ul><li>Project sourcing & assessment