3. We believe that the travel
experiences enhances peopleβs
lives and that tourism makes the
world a better place.
come say hi
Robyn
@ BCRobyn
Think! Amsterdam
William
@Wilhelmus
9. 83%
of travellers
usually or always
consult TripAdvisor
reviews
before
booking a hotel.**
81%
of travellers
said reviews were
important
when
deciding
which
hotel to stay at.*
75%
of travellers
said their holiday was
better because they
used reviews to make
sure they picked the
best place for them.**
52%
of Facebookers
said
βthat
seeing
friendsβ holiday pictures
had inspired them to
book a holiday to the
same place.***
* Forrester, 2011
** Phocuswright, 2011
*** Skyscanner, 2011
Think! Amsterdam
IMPACT ON TRAVEL AND TOURISM
23. ineffective use of resources
Awareness
Consideration
Intent
Purchase
Visit
--
++
Think! Amsterdam
GOAL: NARROW THE FUNNEL
24. 1. Social Media is a trusted source
2. The network effect generates reach
3. Traditional marketing has lost itβs
effectiveness and efficiency
Think! Amsterdam
KEY TAKE-AWAYS
25. β’The sum of stories people hear
β’The sum of experiences people have
Think! Amsterdam
Tourism brand
35. 1. Social Media is a trusted source
2. The network effect generates reach
3. Traditional marketing has lost itβs
effectiveness and efficiency
4. Stories build a destination brand
Think! Amsterdam
KEY TAKE-AWAYS
46. 1. Social Media is a trusted source
2. The network effect generates reach
3. Traditional marketing has lost itβs
effectiveness and efficiency
4. Stories build a destination brand
5. Niche communities start storytelling
Think! Amsterdam
KEY TAKE-AWAYS
65. 1. Social Media is a trusted source
2. The network effect generates reach
3. Traditional marketing has lost itβs
effectiveness and efficiency
4. Stories build a destination brand
5. Niche communities start storytelling
6. Social at the core of your marketing
Think! Amsterdam
KEY TAKE-AWAYS
