Intervention réalisée lors des 13èmes Rencontres Nationales du etourisme, à Pau, les 17 et 18 octobre 2017. #ET13

1. Wonderful
Copenhagen :
Localhood !
@visitcopenhagen
#ET13QR

3. /ˈləʋk(ə)l hʋd/
noun
inviting and inclusive essence of that which makes us globally special and locally united

4. THE MISSION OF WONDERFUL COPENHAGEN IS TO…

5. THREE
SIMPLE
POINTS

6. 1
WE SHOULD ABANDON
INSIDE-OUT THINKING
ALONG WITH
”TOURISM MARKETING”

7. THE CAMPAIGN

8. THE CONSUMER

9. 2
OVERTOURISM
IS A THING…

11. 2
… BUT IT CAN BE
COUNTERED WITH A
LOCALHOOD MINDSET

12. 3
SHARABILITY IS
GREAT NEWS FOR
DIGITAL MARKETING

14. LOCALS ARE THE
DESTINATION
FROM MARKETING
TO ENABLING
GLOBAL URBAN
TRAVELERS
8ROADSIGNS
TO A NEW
BEGINNING

15. 57% COME TO EXPERIENCE THE
ATMOSPHERE OF COPENHAGEN!

16. TOURISTS ARE A UNIQUE SPECIES

17. TOURISTS ARE ALL KINDS OF HUMAN

18. THE FEAR OF
BEING A TOURIST!

19. 0
1
1
1
5
6
2
1
7
8
3
1
2
1
5
1
8
7
0
1
6
5
6
1
4
5
6
1
8
7
9
1
. .
BEDNIGHTS 2016
COPENHAGEN CAPITAL REGION
SOURCE: STATISTICS DENMARK

20. SOCIETY
CITIZENGUEST
49+
BILLION DKK
OUR 2020 GOALS

21. SO WHAT THE F*&K DOES LOCALHOOD
MEAN IN PLAIN WORDS?

22. PHOTO: URSULA BACH
LOCALHOOD IS
/SUSTAINABLITY
/LIVEABILITY
/DESIGNED FOR LIFE
/ WHAT WE SHARE
/ THE WHY AND THE HOW
/ A GLOBAL AGENDA

23. HOW IS DIGITAL MARKETING DONE?
JOIN ME FOR THE
#??DIGITAL TACTICS SESSION??#
TIME: #??#
PLACE: #??#

24. THANK YOU!
BJARKE HJORTH
BJH@WOCO.DK
M: +4523430730