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Wonderful
Copenhagen :
Localhood !
@visitcopenhagen
	#ET13QR
/ˈləʋk(ə)l	hʋd/	
	
noun	
inviting and inclusive essence of that which makes us globally special and locally united
THE MISSION OF WONDERFUL COPENHAGEN IS TO…
THREE
SIMPLE
POINTS
1
WE SHOULD ABANDON
INSIDE-OUT THINKING
ALONG WITH
”TOURISM MARKETING”
THE	CAMPAIGN
THE	CONSUMER
2
OVERTOURISM
IS A THING…
2
… BUT IT CAN BE
COUNTERED WITH A
LOCALHOOD MINDSET
3
SHARABILITY IS
GREAT NEWS FOR
DIGITAL MARKETING
LOCALS ARE THE
DESTINATION
FROM MARKETING
TO ENABLING
GLOBAL URBAN
TRAVELERS
8ROADSIGNS
TO A NEW
BEGINNING
57% COME TO EXPERIENCE THE
ATMOSPHERE OF COPENHAGEN!
TOURISTS ARE A UNIQUE SPECIES
TOURISTS ARE ALL KINDS OF HUMAN
THE FEAR OF
BEING A TOURIST!
0
1
1
1
5
6
2
1
7
8
3
1
2
1
5
1
8
7
0
1
6
5
6
1
4
5
6
1
8
7
9
1
. .
BEDNIGHTS 2016
COPENHAGEN CAPITAL REGION
SOURCE: STATISTICS DENMARK
SOCIETY
CITIZENGUEST
49+
BILLION DKK
OUR 2020 GOALS
SO WHAT THE F*&K DOES LOCALHOOD
MEAN IN PLAIN WORDS?
PHOTO: URSULA BACH
LOCALHOOD IS
/SUSTAINABLITY
/LIVEABILITY
/DESIGNED FOR LIFE
/ WHAT WE SHARE
/ THE WHY AND THE HOW
/ A GLOBAL AGENDA
HOW IS DIGITAL MARKETING DONE?
JOIN ME FOR THE
#??DIGITAL TACTICS SESSION??#
TIME: #??#
PLACE: #??#
THANK YOU!
BJARKE HJORTH
BJH@WOCO.DK
M: +4523430730
ET13 - Copenhague localhood UK
ET13 - Copenhague localhood UK

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