The document appears to be a portfolio by Irene Wijaya showcasing various design works including logos, layouts, illustrations, packaging designs, food styling, and branding projects. Some key projects summarized include: 1) Logo designs for The Springhill residential development, World Trade Center, and Mutiara Indah Construction. 2) Layout designs for a ZU club e-brochure and Sadie Rose's birthday book. 3) Redesigns of packaging for cigarette candy and Yupi candy. 4) Food styling for Medan Baru Restaurant and Munch Granola. 5) Branding work for a Jakarta-based healthy product brand.

1. Irene Wijaya
P o r t f o l i o

2. L o g o s .

3. Irene Wijaya
P o r t f o l i o
//Logos.
I tried to design this logo based
on the concept given from The
Springhill. It is elegant,
beautiful and close to nature
residentials.
This logo shaped like a
butterfly, because butterfly
represents freedom, nature and
serenity.
The usage of gold color in this
logo is to enhance the elegance.
Butterfly itself also symbolize
graceful and elegance.
SPRINGHILL
J I M B A R A N H I J A U

4. Irene Wijaya
P o r t f o l i o
//Logos.
I got this project when i am still
an intern. The World Trade
Center wanted a brand new
logo, but the new logo should
have the characteristic from
the previous logo.
It basically should be rounded
and or the mixture of two cir-
cles, which reflecting the earth,
the unity between countries.
Here are some alternative logos
i have made for World Trade
Center.
Old Logo
Alternatives

5. Irene Wijaya
P o r t f o l i o
//Logos.
Alternative logos for Mutiara
Indah Construction. The logos
shape looks like a building,
developing from shorter to
higher building. It symbolize
construction, which means the
construction will grow bigger
each day.
MUTIARA INDAH
CONSTRUCTION
MUTIARA INDAH
CONSTRUCTION

6. L a y o u t i n g .

7. //Layouting.
ZU E-Brochure
ZU is an upcoming Premium Leisure Club for urban people, who needs a
refreshment from their fast-paced life, carrying "electic and enigmatic" concept.
The e-brochure follow the concept above. It have to be electic and enigmatic,
yet simple and clean.

8. Irene Wijaya
P o r t f o l i o
//Layouting.
Z U E - B r o c h u r e

9. Irene Wijaya
P o r t f o l i o
//Layouting.
S a d i e R o s e B i r t h d a y B o o k

10. Irene Wijaya
P o r t f o l i o
//Layouting.
W T C B r a n d G u i d e l i n e
IDENTITY
WTCA is dynamic and multidimensional. The corporate color system
reflects that. Always use the approved swatches when producing
color.
The WTCA brand has been reduced to a simple set of neutral colors.
With these four colors, the brand can be easily recognized. The four
colors are then supported by various shades of gray, like shown
below.
IDENTITY
The minimum clear space is the protective space where other
elements, such as text or graphics are prohibited from being placed.
It provides a clear space for the signature to be viewed with best
possible visibility. The directives for signature minimum size and
signature minimum clear spaces as illustrated.
Signature minimum size & clear spaces
IDENTITY
All variations of the PaninBank logo should be used on a white/light
coloured background or a dark grey background. All versions should
not be used on a bright/coloured background.
Full Colour
The full colour logo is our primary logo and should be used on all
applications. it intances were it is not possible use this version there
are alternatives - see below
Greyscale
For black and white applications such as newspapers, always use
the greyscale logo
One Colour
The single colour version should only be used as an alternative if
none of the above options can be used. Single colour logo it can be
used on application such as one colour ad or fax etc.
Logo Variations
Colors
Full Colour Logo Logo reverse
Greyscale Logo Greyscale Logo Reverse
One Colour Logo One Colour logo black
PANTONE 2925 C
C : 85
M : 24
Y : 0
K : 0
PANTONE 157 C
C : 0
M : 43
Y : 70
K : 0
PANTONE 157 C
C : 0
M : 0
Y : 0
K : 70
PANTONE 429 C
C : 3
M : 0
Y : 0
K : 32
Logo 1
Logo 2

11. I l l u s t r a t i o n s .

12. Irene Wijaya
P o r t f o l i o
//Illustrations.

13. Irene Wijaya
P o r t f o l i o
//Illustrations.

14. Irene Wijaya
P o r t f o l i o
//Illustrations.

15. P a c k a g i n g s .

16. Irene Wijaya
P o r t f o l i o
//Packagings.
This is a packaging redesign for
old school local snacks. The
final product should still have
the Indonesian feels. I chose
cigarette candy to get a
packaging makeover.
Cigarette candy usually packed
in a very simple way, so i
decided to make it looks
more appealing.
I created the packaging to look
like a real cigarette pack, but
human shaped wearing Batik.
The name "Bekko" was originat-
ed from Betawi language
"Beko" which means "Candy".

17. Irene Wijaya
P o r t f o l i o
//Packagings.
This is a free time project, not
for real. I done this packaging
redesign for Yupi candy.
I consider this as the limited
edition packagings.
The owl one is for their special
edition and the other one,
the Rudolph, is for christmas
edition.

18. M i s c e l l a n e o u s .

19. Irene Wijaya
P o r t f o l i o
//Miscellaneous.
F o o d s t y l i n g f o r M e d a n B a r u R e s t a u r a n t

20. Irene Wijaya
P o r t f o l i o
//Miscellaneous.
F o o d s t y l i n g f o r M u n c h G r a n o l a

21. Irene Wijaya
P o r t f o l i o
//Miscellaneous.
K I S C a n d y P r o m o t i o n I t e m s

22. Irene Wijaya
P o r t f o l i o
//Miscellaneous.
P o p B o x A s i a ( w w w. p o p b o x . a s i a )

23. B r a n d i n g .

24. Irene Wijaya
P o r t f o l i o
//Branding.
A Jakarta-based homemade healthy product.
Logo,photos and all the packagings designed by me.
The concept is clean and minimalist.

25. //Branding.

26. //Branding.

27. Irene Wijaya
P o r t f o l i o
//Branding.

28. //Branding.

29. E N D .